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Liquid-crystal-display televisions (LCD TVs) are television sets that use liquid-crystal displays to produce images. They are, by far, the most widely produced and sold television display type. LCD TVs are thin and light, but have some disadvantages compared to other display types such as high power consumption, poorer contrast ratio, and inferior color gamut.

LCD TVs rose in popularity in the early years of the 21st century, surpassing sales of cathode ray tube televisions worldwide in 2007.plasma display panels and rear-projection television.

Passive matrix LCDs first became common as portable computer displays in the 1980s, competing for market share with plasma displays. The LCDs had very slow refresh rates that blurred the screen even with scrolling text, but their light weight and low cost were major benefits. Screens using reflective LCDs required no internal light source, making them particularly well suited to laptop computers. Refresh rates of early devices were too slow to be useful for television.

Portable televisions were a target application for LCDs. LCDs consumed far less battery power than even the miniature tubes used in portable televisions of the era. In 1980, Hattori Seiko"s R&D group began development on color LCD pocket televisions. In 1982, Seiko Epson released the first LCD television, the Epson TV Watch, a small wrist-worn active-matrix LCD television. Sharp Corporation introduced the dot matrix TN-LCD in 1983, and Casio introduced its TV-10 portable TV.Citizen Watch introduced the Citizen Pocket TV, a 2.7-inch color LCD TV, with the first commercial TFT LCD display.

Throughout this period, screen sizes over 30" were rare as these formats would start to appear blocky at normal seating distances when viewed on larger screens. LCD projection systems were generally limited to situations where the image had to be viewed by a larger audience. At the same time, plasma displays could easily offer the performance needed to make a high quality display, but suffered from low brightness and very high power consumption. Still, some experimentation with LCD televisions took place during this period. In 1988, Sharp introduced a 14-inch active-matrix full-color full-motion TFT-LCD. These were offered primarily as high-end items, and were not aimed at the general market. This led to Japan launching an LCD industry, which developed larger-size LCDs, including TFT computer monitors and LCD televisions. Epson developed the 3LCD projection technology in the 1980s, and licensed it for use in projectors in 1988. Epson"s VPJ-700, released in January 1989, was the world"s first compact, full-color LCD projector.

In 2006, LCD prices started to fall rapidly and their screen sizes increased, although plasma televisions maintained a slight edge in picture quality and a price advantage for sets at the critical 42" size and larger. By late 2006, several vendors were offering 42" LCDs, albeit at a premium price, encroaching upon plasma"s only stronghold. More decisively, LCDs offered higher resolutions and true 1080p support, while plasmas were stuck at 720p, which made up for the price difference.

Predictions that prices for LCDs would rapidly drop through 2007 led to a "wait and see" attitude in the market, and sales of all large-screen televisions stagnated while customers watched to see if this would happen.Christmas sales season.

When the sales figures for the 2007 Christmas season were finally tallied, analysts were surprised to find that not only had LCD outsold plasma, but CRTs as well, during the same period.Pioneer Electronics was ending production of the plasma screens was widely considered the tipping point in that technology"s history as well.

In spite of LCD"s dominance of the television field, other technologies continued to be developed to address its shortcomings. Whereas LCDs produce an image by selectively blocking a backlight, organic LED, microLED, field-emission display and surface-conduction electron-emitter display technologies all produce an illuminated image directly. In comparison to LCDs all of these technologies offer better viewing angles, much higher brightness and contrast ratio (as much as 5,000,000:1), and better color saturation and accuracy. They also use less power, and in theory they are less complex and less expensive to build.