hisense tv lcd panel factory

Hisense TVs are manufactured by the Hisense Group, which also makes televisions for Sharp and Toshiba. Founded in 1969, they are currently the biggest manufacturer of televisions in China. They have over 53 overseas companies, 14 high-end production facilities and 12 research and development centers across Europe, Central America, and South Africa.

According to Statista, Hisense shipped 15.7 million TV units in 2019. That’s well behind industry leaders Samsung (42.7 million) and LG (27.9 million), but higher than well-known brands like Sony (12.9 million).

Hisense televisions become more popular with each passing year. As you can see in this Statista chart, Hisense’s market share (in red) has been steadily increasing, quarter-over-quarter since 2017. They had significantly higher growth rates than all of their competition in both 2018 and 2019.

Most people who purchase this product would agree that it is worth the money. Hisense TV’s offer great features, amazing picture quality at lower prices.

Hisense is one of only a few manufacturers that manufacture their own panels to make LCDs displays. It still buys OLED panels from LG, the only company that produces this technology as of 2021. This gives them an advantage over some competitors like Sony, who rely heavily on Samsung and LG for display components.

Hisense is a vertically integrated company, meaning it makes most of its own components. That makes it easier to troubleshoot Hisense TVs since they’re all made by the same company.

I mentioned at the start that Hisense owns a few brands that you’ve probably heard of. In fact, buying established brands is part of Hisense’s international expansion strategy.

In 2015, the company acquired Sharpand one of their Mexican TV production lines. Later, in 2017, they bought a 95% stake in Toshiba Visual Solutions Corporation, the brand that manufactures Toshiba.

Sharp TVs are a mid-tier brand that often has features only found in some of the higher-end television sets. In 2015, Hisense purchased Sharp America and got the exclusive right to make TV’s under the Sharp brand. Hisense later sold the rights back to Sharp Japan in 2019.

Sharp TVs did come with a few limitations, however. These included distorted colors under dark lighting, and lower overall picture quality in darker rooms. Pictures were brighter on high-definition screens with well-lit/lighter scenes, but darker images made the difference in brightness much more noticeable.

Towards the end of Hisense’s agreement with Sharp, they purchased Toshiba Visual Solutions and gained the rights to make Toshiba TV’s in North America.

Like Sharp, Toshiba televisions come with great features at a reasonable price-point, making them a great option for many homes. Thanks to their Hisense LCD panels, Toshiba TVs deliver crisp, natural, and detailed pictures, even during sports broadcasts or action movies.

As one of the top-five television manufacturers in the world, Hisense manufactures many of their own components. This includes the LCD panels found on many of their televisions. Hisense also manufactures TV’s for Toshiba sold in North America.

For more details on Hisense’s Android TV lineup, head over to this article. There I explain the differences between all of their current models and explain which is the right Hisense TV for you.

Hisense TVs are designed in the US in St. Charles, Illinois, and made in Qingdao, Shandong Province, China. However, Hisense sources some components from third-party manufacturers.

China manufactures a large portion of the world’s TVs, including Hisense TVs. In fact, Samsung and LG are the only two brands that are not produced in China.

A popular misbelief going around the industry is that South Korean electronic manufacturers LG and Chinese electronics manufacturers Hisense are the same company.

You could even come across cooked-up stories where they claim LG has acquired Hisense to produce budget-friendly options for their mid-budget customers.

In 2019, Hisense acquired a 100% share of Gorenje, a Slovenian major appliance manufacturer. Using the company as a sibling company to the original Hisense.

Sharp accused Hisense of harming its brand value by using its trademarks on “shoddily manufactured” devices, including ones that it claimed breached US safety requirements for electromagnetic radiation and fraudulent promotion of their quality.

Hisense denied engaging in these actions, stating that it “would continue to produce and sell outstanding televisions under the Sharp licensed trademarks” and that it “plans to defend itself in court.

Hisense is one of the few LCD manufacturers that makes its own panels. It continues to purchase OLED panels from LG, which is the only manufacturer producing this technology as of 2021. This puts them ahead of certain competitors, such as Sony, who rely significantly on Samsung and LG for display components.

According to TV makers, an average television has a lifespan of 4 years (40,000 hours) to 10 years (100,000 hours), depending on how it is used and maintained.

Hisense produces the best in the market budget option TVs. Though Hisense TVs, like any Smart TVs, have a lot of issues that need comprehensive troubleshooting to identify the source and resolve the issue quickly.

In addition, Hisense purchased a Sharp facility in Mexico. Sharp, now owned by Foxconn, sued Hisense in June 2017 to have the licensing agreement terminated.

Who makes Hisense TVs: Hisense TVs are manufactured by the Hisense Group, a large corporation that makes both TVs and electronics and home appliances. According to Wikipedia, Hisense has 14 industrial parks. According to Chinese sources, as of 2022, Hisense has 20 subsidiaries in China, according to Hisense, they have 17 industrial parks in the world and 16 R&D centers as of 2022, of course, it is best to believe the official Hisense website. Given current development and merger opportunities, this is quite possible. These factories assemble a variety of electronics and home appliances.

If we analyze the various websites of Hisense, the models of TVs produced by Hisense differ from region to region. And this shows that Hisense, we hope, is still in the process of maturing, there is no unified approach to TV production. Regional divisions of the company independently create TVs in their region, or the second option, the development of TV models for a particular region. As a result in Australia we have some TV models, in the U.S. they are quite different, and in Europe we have our own models.

Since Hisense not only makes TVs but also other home appliances, there are quite a few brands owned by Hisense. Hisense owns or licenses the following brands

HITACHI: Qingdao Hisense Hitachi Air Conditioning System Co., Ltd. was founded on January 8, 2003. It was jointly invested by Hisense Group and Johnson Controls Hitachi Air Conditioning in Qingdao.

SANDEN: Sanden Holding Co., Ltd. was founded in 1943. Its main business is the manufacture and sale of automotive compressors, automotive air conditioning systems and other automotive equipment. Hisense Group completed the transaction with Sanden Holdings on May 31, 2021.

Juhaohao:Hisense Group, a home Internet company, was founded in July 2016 and aims to provide the best stage services for families across the country.

Hisense began as an OEM manufacturer, custom TV sets were assembled under third-party brands, in early 2000 Hisense began to assemble TV sets under its own brand. Then Hisense began to acquire various companies, first in China and then in other continents. The most significant acquisitions were Sharp’s TV business in North America, including a factory in Mexico. Later, after disputes and lawsuits by Sharp(Sharp claimed that the televisions it produced were of poor quality, and this affected the overall attitude toward the Sharp brand), an agreement was reached to cease production of Hisense televisions with the Sharp brand beginning in 2019. Also of note was the purchase of Toshiba‘s visual solutions division. But the fate of the Toshiba brand is still unknown, as Toshiba had previously licensed the TV brand to other manufacturers such as Compal in North America and Vestel in Europe. According to Toshiba, TVs will be produced by these companies until the license expires, it is also possible to revise the license terms, it can be understood that if an agreement is reached with Hisense, the licensing terms may be renegotiated. But it is likely that when buying Toshiba, Hisense needs it to get advanced technology, these nuances will be negotiated. But they will not be widely advertised, so as not to scare the buyer, the buyer does not need to know thatToshiba TVs are not made byToshiba, but by some Vestel and Hisense.

The TVs are made from components manufactured in China at Hisense factories, with some components also purchased from other Chinese manufacturers. The televisions themselves are assembled in Hisense-owned assembly plants around the world. This is done to minimize taxes on imports of finished TVs. Hisense assembles its televisions at the following plants.

Europe – TVs are assembled in the Czech Republic, previously TVs were assembled in Hungary, but due to low demand the production site in Hungary was closed.

China – China is a major manufacturer of TVs, China has two assembly plants that can produce about 16 million TVs per year. From the Chinese factories, televisions are shipped to many countries.

The components for the TVs are both manufactured by Hisense itself and purchased from other Chinese manufacturers. Screens are also purchased from third-party manufacturers, but Hisense does not say who the screen supplier is. Although there are only a few major screen manufacturers Samsung (which will stop producing standard LED screens from 2021), LG, BOE, AUO, Sharp. But if you believe the Chinese sites, the main supplier of screens for Hisense TVs, is the Taiwanese company Chi Mei Corporation (InnoLux Corporation) and AUO (AU Optronics).

But depending on the country for which the TV and the specific batch of TVs, the same TV model may have screens from different manufacturers. This sometimes causes complaints from users about the quality of the screens.

In recent years, especially after the acquisition of the Toshiba division, the quality of TVs has improved. But I, for example, am very confused by the lack of a uniform policy of assigning TV model numbers. In each country, TVs are offered with completely different model numbers. In my opinion, the reason may be that the televisions come with different accessories. Also, I don’t like the published advertising by Hisense, in the form of ULED screens that are superior to OLED, it just can’t be.

IMPORTANT: Just in case your newly purchased TV needs to be serviced, please keep the original packaging materials and original receipt. Damage to a Product returned to Hisense for service due to inadequate packaging will void your warranty.

Hisense USA Corporation ("Hisense"), hereby warrants to the first end user consumer purchaser (“Purchaser”) for this Hisense® television (“Product”), when shipped in its original container and sold or distributed in the United States and Puerto Rico by an authorized Hisense dealer, and provided that this Product was not sold either “as is”, “with all faults”, “sales final” or per similar terms, that this Product will, during the applicable warranty period as stated solely in this Limited Warranty, be free from defects in material and workmanship. Hisense will, solely within the applicable warranty period, and at Hisense’s sole discretion, either repair the defective Product or provide the Purchaser with a like new or refurbished product of similar or better quality.

Warranty service may be obtained by contacting Hisense using any of the methods below. Proof of purchase in the form of an original bill of sale or receipted invoice with a legible date of purchase that evidences the Product is within the applicable warranty period must be presented to Hisense in order to obtain warranty service. Our contact information is provided below. Hisense will respond to warranty requests within a commercially reasonable time.

To obtain warranty service and troubleshooting information, contact the Hisense Consumer Electronics Care Center. Call 1-888-935-8880 (Monday–Friday from 9 a.m. - 9 p.m. EST, Saturday–Sunday from 9 a.m. - 6 p.m.) or Email service@hisense-usa.com or visit our website www.hisense-usa.com.

Certain Products are eligible for on-site service at Hisense’s sole discretion. To obtain on-site service, Purchaser must call or email Hisense as described above to trouble-shoot the issue with the Product. Hisense customer care representatives may determine Product eligibility based on Purchaser’s description of the issue, which may result in a determination that the Product requires shipment to Hisense’s warehouse in lieu of on-site service. On-site service may not be available in certain locations where an authorized service provider is not available. An authorized service provider is considered unavailable if the Purchaser’s location exceeds fifty (50) miles from the service provider’s business address. In the event that on-site service is not available, the Product must be shipped to Hisense’s warehouse. Products returned to Hisense should be shipped in original or equivalent packaging. Purchaser is responsible for delivering the Product to a reputable shipper. If Purchaser is unable to secure proper packaging or shipping services, Hisense may, at its sole discretion, provide packaging and shipping.

On-site service requires that our authorized service provider be given clear, complete, unobstructed and easy access to the front and rear of the Product. On-site service does not include that the service provider removes, reinstalls or transports the Product. It is possible that certain on-site repairs will need to be completed off site, and at Hisense"s discretion, require that the Product to be shipped directly to Hisense’s warehouse. All panel replacements or repairs require that the Product be returned to Hisense’s warehouse. Once Hisense receives the Product and repairs or replaces it, Hisense will return the repaired/replaced Product back to the Purchaser.

(b) Any defects caused or repairs required as a result of any Product that has been tampered with, modified, adjusted or repaired by any person other than Hisense, a Hisense authorized service provider or a Hisense authorized service center or dealer.

The express warranties in this limited warranty are, in lieu of and, except to the extent prohibited by applicable law, Hisense disclaims all other warranties and conditions, express or implied, whether arising by law, statute, by course of dealing or usage of trade, including, without limitation, implied warranties or conditions of merchantability and/or quality, fitness for a particular use or purpose, and/or non-infringement. Hisense does not warrant uninterrupted or error-free operation of this Product.

Limitations: (a) Hisense shall not be liable for any incidental, special, consequential, economic, exemplary or indirect damages of any kind or nature (including lost profits or damages for loss of time or loss of use or loss of data) arising from or in any connection with the use or performance of a Product or a failure of a Product, even if Hisense is aware of or has been advised of the possibility of such damages; (b) the remedies described in this limited warranty constitute complete fulfillment of all obligations and responsibilities of Hisense to the Purchaser with respect to the Product and shall constitute full satisfaction of all claims, whether based in contract, negligence, strict liability or otherwise. Some States do not allow the exclusion or limitation of incidental or consequential damages, so the above limitation or exclusion may not apply to you.

All warranty periods shall be calculated from the date of original purchase by the Purchaser.All LCD/LED TV’s: One (1) year for parts and labor (replacement Product and parts assume the remaining original warranty period, or ninety (90) days, whichever is longer).

NO WARRANTIES (WHETHER EXPRESS OR IMPLIED) INCLUDING BUT NOT LIMITED TO ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE SHALL APPLY AFTER THE EXPRESS WARRANTY PERIOD STATED ABOVE, AND NO OTHER EXPRESS WARRANTY OR GUARANTY GIVEN (BY ANY PERSON, FIRM OR ENTITY WITH RESPECT TO THE PRODUCT) SHALL BE BINDING ON HISENSE. THIS WARRANTY IS THE EXCLUSIVE WARRANTY WITH RESPECT TO THE PRODUCT AND HISENSE IS THE EXCLUSIVE WARRANTY PROVIDER FOR THE PRODUCT. REPAIR OR REPLACEMENT IS THE EXCLUSIVE REMEDY OF THE CONSUMER. HISENSE SHALL NOT BE LIABLE FOR ANY INCIDENTAL OR CONSEQUENTIAL DAMAGES CAUSED BY THE USE, MISUSE OR INABILITY TO USE THE PRODUCT. NOTWITHSTANDING THE FOREGOING, CONSUMER’S RECOVERY AGAINST HISENSE SHALL NOT EXCEED THE PURCHASE PRICE OF THE PRODUCT SOLD BY HISENSE. THIS WARRANTY SHALL NOT EXTEND TO ANYONE OTHER THAN THE ORIGINAL END USER CONSUMER PURCHASER OF THE PRODUCT AND IS NOT TRANSFERABLE.

Hisense USA is the U.S. headquarters that was established by our parent company - Hisense - in Suwanee, GA less then 10 years ago. We are a fast-growing consumer electronics and appliance manufacturer that offers high-quality and cutting-edge TVs and home appliances.

Hisense was founded in 1969 in Qingdao, China and for 5 decades has been committed to developing innovative consumer electronics products. Today, Hisense is the No.1* TV brand in China and South Africa. The company has built 54 overseas companies and utilizes 14 high-end international production facilities in Europe, Central America and South Africa. Hisense also has 12 research and development centers worldwide with the sole aim of delivering first-rate and affordable products that improve the lives of consumers.

Hisense Group is a Chinese multinational major appliance and electronics manufacturer headquartered in Qingdao, Shandong Province, China. Televisions are the main products of Hisense, and it is the largest TV manufacturer in China by market share since 2004.OEM, so some of its products are sold to other companies and carry brand names not related to Hisense.

Two major subsidiaries of Hisense Group are listed companies, Hisense Visual Technology (SSE: 600060)SEHK: 921, SZSE: 000921).state ownership of more than 30% via Hisense holding company

Hisense Group has more than 80,000 employees worldwide, as well as 14 industrial parks, some of which are located in Qingdao, Shunde, Huzhou, Czech Republic, South Africa and Mexico. There are also 18 R&D centers located in Qingdao, Shenzhen, the United States, Germany, Slovenia, Israel, and other countries.

Qingdao No.2 Radio Factory, the predecessor of Hisense Group, was established in September 1969;brand name Red Lantern, but the company later acquired the know-how to make TVs through a trial-production of black and white televisions ordered by the Shandong National Defense Office.

Color televisions were manufactured through the purchase of a production line from Matsushita,technology transfers from foreign firms Hisense has made in order to remain competitive. The companies it has bought from include Hitachi, Lucent, Matsushita, NEC, Sanyo, Toshiba, and Qualcomm.

The Hisense Group emerged in 1994publicly listed on the Shanghai Stock Exchange in April 1997.price wars in the Chinese electronics market in the 1990s were a boon to Hisense,

Eager to expand beyond consumer electronics, Hisense Group aimed to also become a regional leader in household appliances, computers and communications.

In July 2015, Hisense bought a Mexico facility from Sharp for $23.7 million alongside rights to use the Sharp brand on televisions sold in North and South America.

In 2020, it introduced the world"s first true 8K 10 bit HDR screen TV that is based on an AI-powered HDR algorithm and an image quality engine claiming 6.5T supercomputing power.

In May 2022, Hisense announced the launch of the company’s first 4K Fire TV. The TV has a 50-inch 60Hz display with a bezel-less design. It uses Hisense’s ULED technology and comes with support for Dolby vision HDR with Fire TV built in.

Hisense manufactures white goods, televisions, set-top boxes, digital TV broadcasting equipment, laptops, mobile phones, wireless modules, wireless PC cards and optical components for the telecommunications and data communications industries.

In June 2017, Hisense was sued by Sharp under its new owner Foxconn, seeking to have the license agreement halted. Sharp accused Hisense of damaging its brand equity by utilizing its trademarks on products it deemed to be "shoddily manufactured", including those that it believed to have violated U.S. safety standards for electromagnetic radiation, and deceptive advertising of their quality. Hisense denied that it engaged in these practices, and stated that it planned to defend itself in court and "will continue to manufacture and sell quality televisions under the Sharp licensed brands."

Hisense-Hitachi Air-conditioning System Co Ltd was established in 2003 as a joint venture between Hitachi and Hisense, Hisense-Hitachi Air-conditioning System Co Ltd is an air-conditioner company that sells under the brand names "Hisense-Hitachi" and "Hitachi". It designs, manufactures and markets its products, which include commercial and household central air-conditioning systems, in China. Hisense-Hitachi products are also sold in Japan. It operates a commercial air-con production facility in the Hisense Information Industrial Park.

Hisense Air Conditioning Co Ltd is a subsidiary set up in the Hisense Pingdu Home Appliance Industrial Park in Pingdu, China, in 1996 to produce air-conditioners using frequency conversion air-conditioner technology purchased from Sanyo.

Hisense-Whirlpool (Zhejiang) Electric Appliances Co Ltd is a joint venture between Hisense Kelon and Whirlpool formed in 2008 for the development and production of washing machines and refrigerators,Huzhou, Zhejiang province, which manufactures washing machines and large capacity refrigerators.

Hisense (Shandong) Information Technology Co Ltd was created in 2001 and located in Jinan, Shandong province, this subsidiary is responsible for infrastructure-use IT. It develops and markets security technology and intelligent traffic control products and their software.

Hisense Intelligent Commercial Equipment Co Ltd was founded in 1989, this subsidiary manufactures, designs, markets and services POS terminal, electronic cash registers and other specialized peripheral equipment for retailing, tax monitoring and finance.

Hisense Mobile Communications Technology Co Ltd was created in 2005, Hisense Mobile Communications Technology Co Ltd has its roots in the Hisense Mobile Communications Research Institute, an R&D team created in 2000.terminals.

Hisense Optics Co Ltd was established in 1996, Hisense Optics has its roots in Qingdao Camera Co, a former subsidiary of Qingdao Electric Instrument Bureau, which in 1995 was facing bankruptcy when the government of Qingdao erased its debts and gave its assets to the Hisense Group who renamed it Hisense Optics.

Hisense Optoelectronics Technology Co Ltd was created as a joint venture between Hisense, Ligent Photonics Inc, et al. in 2003 this subsidiary develops fiber optic products. Its R&D facilities are located in Chicago and Qingdao, and it has a production base in latter location.

Hisense USA Co is a Georgia-based subsidiary responsible for some activities in the US, Hisense USA may distribute products to retailers or establish an R&D center.Gwinnett, Suwanee, and unincorporated Gwinnett County, Georgia.

Ligent Photonics Inc was established in 2002 as a joint venture with Hisense, this subsidiary designs, develops and fabricates optical components for the telecommunications and data communications industries.Illinois headquarters and manufactured in China.

Qingdao Hisense Communications Co Ltd is a subsidiary manufactures mobile phones and operates an R&D facility.Qualcomm and operates a mobile phone production base in a Hisense IT Industrial Park 90 minutes from Qingdao.Qualcomm"s biomimetic screen technology, Mirasol,

Qingdao Hisense Network Technology Co Ltd was established in 2004, this subsidiary grew out of an internal Hisense department, the Information Technology Center and provides IT consultancy services.

Qingdao Hisense Property Management Co Ltd provides property management services, as well as product design, mold design, pattern making and mold processing and manufacturing through this subsidiary.

Qingdao Hisense Real Estate Co Ltd was created in 1995, this subsidiary has more than 40 completed developments in Shandong province, including residential buildings, apartments, villas, townhouses, office buildings and large industrial parks.

Hisense Guangdong Multimedia Industrial Base was put into operation on 28 September 2007, this industrial base produces flat panel TVsShunde District of the city of Foshan, Guangdong.

Hisense Yellow Island Information Product Manufacturing Park was encompassing over 200 acres (0.81 km2), Hisense Yellow Island Information Product Manufacturing Park is one of the twelve industrial parks owned by Hisense

Huzhou production base is a Hisense inverter-type/variable-frequency air-conditioner production base is located in Huzhou, Zhejiang, and was set up on 8 May 2005.mu of land.

Hisense Whirlpool (Huzhou) Household Appliances Industrial Park is a production base that manufactures washing machines and refrigerators for a joint venture with Whirlpool is situated at this Huzhou park.

In July 2008, Hisense entered into an agreement with Melbourne & Olympic Parks allowing them six-year naming rights to Hisense Arena, a Melbournebasketball, netball, dance sports, cycling, gymnastics and tennis.Melbourne Arena.

In China, Hisense has begun a relationship with the Beihang University (Beijing University of Aeronautics and Astronautics) to set up an engineering postgraduate program approved by the Ministry of Education and a collaboration with Peking University to set up an MBA remote education program.

Hisense has announced its global partnership deal with the Union of European Football Associations (UEFA) for Men"s National Team Football competitions ahead of the UEFA Euro 2020.

Hisense has become an official sponsor of the FIFA World Cup, starting in the 2018 tournament in Russia and continuing to the next tournament in Qatar. Hisense also engages in various global marketing and advertising activities for both the 2017 FIFA Confederations Cup and the 2018 FIFA World Cup.

In March 2020, Hisense announced that they had entered into a three-year agreement to be a major sponsor of the NRL, in a deal than spans the NRL Telstra Premiership, State of Origin and NRL TV. Hisense has also been given the naming rights to Thursday Night Football as part of the agreement.

Hisense positioned the Laser TV as the next generation of TV, taking the lead in entering the field of laser TV in 2007 and obtaining the support from the National 863 Program.

The Laser TV is a disruptive and innovative product, and combines the advantages of projection technology and TV technology, which has reached or even surpassed the LCD TV in terms of user experience and image quality. By the end of October 2018, 503 patents for laser projection were applied for and 161 were authorized. 82 patents and inventions in foreign countries (United States, Europe) were applied for and 15 were authorized.

Hisense produced the world"s first 100-inch ultra short throw laser TV, 100-inch 4K ultra short throw laser TV, ultra short throw dual-color laser TV and the world"s first 300-inch laser cinema. At CES in 2019, Hisense released the 70-inch TriChroma laser TV, which is the first time for the industry to test the size of laser TV to 70 inches and is also the first time to apply the three-color laser display technology into small- and medium-sized televisions.

TriChroma laser TVs produce all colors by laser without any supplement of color wheel, almost meet 100% of the BT.2020 standard and is a true three-color laser TV. Three-color laser display is regarded as the ultimate solution to the laser display and its color expression is better than other display schemes known to mankind. Hisense has fully upgraded its display performance, sound effects and intelligent experience of the its laser TVs, which can meet the needs of users for all scenes of large-screen audio and video products in the home. After the 80-inch laser TV was marketed by Hisense, it became the CMM TOP 50 model in the first week of its listing with sales exceeding 2,500 sets within two months, leaping to TOP 1 in the 26th week, ranking TOP 10 steadily for several weeks, and becoming the most eye-catching and popular product in the industry since the second half of 2018. Hisense laser TV has also become the undisputed leader in the global laser TV market and the absolutely main force in the super-large screen TV market.

The Hisense ULED, with multi-zone local dimming backlight control technology as the core, combines wide color gamut and image processing technology to improve the image quality display effect of liquid crystal screen and contains more than 210 technological patent innovations. Hisense names this technology the "ULED" and "U" is short for "ultra", implying "Ultimate". In the 2016 evaluation by the School of Display Technology of Southeast University, the Hisense ULED is comparable to the OLED in view of comprehensive image quality performance.

In 2013, the Hisense ULED prototype products appeared at CES in the United States and won the "Outstanding Innovations Design and Engineering Awards".

In 2015, the second generation of Hisense ULED TV products won the "Annual Golden Award for Display Technology" at CES in the United States and were listed on European and American markets. The German authoritative Video Magazine gave ULED TV a 6-star top evaluation.

In 2016, the third generation of Hisense ULED TV products covered multiple sizes, which were listed in 57 countries and regions simultaneously, and exported the technology to the world.

In April 2017, Hisense released ULED U7 Series TV, the first customized World Cup product for fans around the world, which redefined the smart TV. In November 2017, Hisense launched the 2018 World Cup Limited Edition of 75-inch Hisense U9 Ultra Image Quality TV to the whole world. Hisense took the lead with the backlight zone control of 1000 Zone, pushing the ULED development to a new level.

The ULED TV has achieved perfect image quality expression with high contrast, high color gamut and high speed response, is equivalent to the OLED one in regard to color saturation and contrast performance and more advantageous than OLED one as far as brightness and technological maturity. Compared with common LED backlight products, the ULED ones have more obvious advantages, namely, the contrast can be increased by more than ten times and the color gamut range has reached 85%BT.2020. At present, for the ULED technology, Hisense has obtained 13 invention patents and successively secured patent authorization from the United States (Patent No.: US008031166B2) and Europe (Patent No.: EP2056284).

Founded in 2002, Hisense Chip Co., Ltd. is a world-class chip design enterprise specializing in digital audio and video image solutions. From the original single products of digital TVs, it has developed into a technology supplier focusing on the core chips and solutions of televisions, home appliances, intelligent terminals and intelligent commercial products. It has arranged technology research and development of the digital TV, multimedia processing, short range wireless communication, embedded microprocessor and LCD panel driver and other key technologies and formed a variety of batch application products.

Centered with the TV products of Hisense Electronics, Hisense Chip Co., Ltd. has made remarkable achievements in the field of integrated circuit design of digital video processing. In 2005, "Hi View" VPE1X, the first master chip of high definition TV processing in China, was successfully introduced and filled the gap in the very large scale special integrated circuit design of digital video processing in China.

In 2013, it successfully completed the development of the first domestic internet digital TV SOC chip using a domestic microprocessor, and the whole machine went on sale in mass production in the same year.

In 2015, it successfully developed the first 4K120Hz high-end image quality processing engine chip "Hi-View Pro", the first generation of ultra-high definition image quality engine chip in China. In 2017, it launched the second generation and applied them into the flagship smart TV of Hisense, peaking among the global televisions in terms of image quality.

During AWE in 2019, Hisense released the third generation of image quality chip of "Hi View". The chip has built-in AI-HDR picturesque scene engine, can clearly and naturally restore the texture details of the image, prevents the moving pictures from blur and tailing and makes the image more distinct and the details intact. At present, Hisense has established a highly vertically integrated industrial chain layout from the core chip to the display. Through continuous research & development and iteration of image quality processing chips such as "Hi View", Hisense has accumulated a large amount of experience in chip research & development and manufacturing. The "8K AI Picturesque Scene Engine Chip" has been under development and entering the master chip industry is under way.

Hisense City "Cloud Brain" can provide city managers with an open platform covering the whole city. On this platform, they can freely access the urban management applications covering the whole scene in the fields of urban governance, traffic management, traffic governance, public safety management and provide urban managers with the support of intelligent decision-making in every field.

Hisense has been committed to 5G research since 2015. Hisense has successively joined IMT2020 (5G), 3GPP, GTI and other important 5G promotion organizations. In 2018, Hisense joined the 5G terminal research and development alliance of three major operators in China. In September 2018, Hisense and China Mobile jointly completed the first industrial 5G end-to-end 8K ultra high definition video demonstration based on the 3GPPR15 version.

On February 25, 2019, on the opening day of the World Conference on Mobile World Congress (2019MWC) in Barcelona, Spain, Hisense exhibited the 5G prototype mobile phone jointly developed with the Unisoc. It"s going to launch its first 5G commercial mobile phone product in the third quarter of this year, representing new progresses of Hisense in 5G research and development.

Hisense AI TV has been able to solve many life scenes of daily food, clothing, shelter, means of traveling and entertainment for users. Smart home can be accessed via one TV. For example, the TV can be used to control the washing machine to "start washing clothes", control the air conditioner to "adjust the certain temperature", and control the microwave oven to "start baking at 8 o"clock in the morning". Under such circumstances, in 2019, Hisense will set up a globally shared cloud service platform in Asia, Europe, Australia and the Americas, unify AI and operations and establish global service advantages.

Many TV brands are also talking about AIOT this year, but most of them use TV as control and display equipment without scene linkage and emotional transmission. The "social media" attribute of TV itself has been greatly ignored. Survey data show that, among the functions that young netizens aged 18-24 in the United States most want to realize on TV, group games rank first and chatting while watching programs rank second, which also fully illustrates users" desires for social functions on TV.

Hisense will launch the social TV very soon to allow family members to have interactive video chats at any time. The TV can be used by parents and children to reunite and communicate in real time, and support one-click switching of small window chat modes, so you can chat with family members and friends while watching video contents. Friends can even watch movies and TV shows, cheer for favorite teams, play cards and sing together, and share, talk about and recommend relevant contents in the Circle of Friends of TV in real time.

Hisense social TV can provide real-time connection between people and people, people and things, and things and things in the family scene. It is a full-scene large-screen intelligent terminal with social center, AIoT display control center and perception center. With its unique "social" advantage, Hisense can put a dent in the AIoT era in advance. It will take this as a breakthrough and establish Hisense"s industrial position in AIoT era based on Hisense"s advantages of hardware foundation and global service.

Over the years, Hisense has accumulated profound experience in image processing and display technology. For its ULED TV products, Hisense has comprehensively improved core performance such as screen brightness, contrast, layering, dark field details and response speed through independently developed ultra-quality processing technology and a new generation of "Hi View" chip. On this basis, Hisense has realized 4K display for its ULED TV and laser TV. At the same time, Hisense has also launched U9 series TV with the most partitions and the highest degree of image refinement in the world, realized the 8K display and is ready for the advent of 5G era.

In addition to 4k and 8K TV products, Hisense has also been continuously trying in the aspect of the replacement of old growth drivers with new ones and the industrial chain expansion. Hisense applied 4K and 8K image processing and display technologies into medical display and surgical scenes, and developed and launched 4K medical Consultation Display, 8MP HD Consultation Display, 4K Endoscope/OR Display, 4K Digital Operation imaging solution (from video capture to display and transmission are 4K system) etc. The ultra HD medical display marketing has a scale of billions of yuan.

Next, with the popularization of 5G technology featuring "ultra-high network speed" and "ultra-low delay", the transmission of 4K and 8K ultra-high definition contents will be no longer "jammed", which will greatly stimulate the demands of various industries for 4K and 8K ultra-high definition display products and open up greater market space for Hisense TV and Hisense smart medical products.

The Hisense U8H matches the excellent brightness and color performance of much pricier LCD TVs, and its Google TV smart platform is a welcome addition. But it’s available in only three screen sizes.

The Hisense U8H is the best LCD/LED TV for most people because it delivers the performance of a much pricier TV yet starts at under $1,000, for the smallest (55-inch) screen size. This TV utilizes quantum dots, a full-array backlight with mini-LEDs, and a 120 Hz refresh rate to deliver a great-looking 4K HDR image. It’s compatible with every major HDR format. And it’s equipped with two full-bandwidth HDMI 2.1 inputs to support 4K 120 Hz gaming from the newest Xbox and PlayStation consoles. Add in the intuitive, fully featured Google TV smart-TV platform, and the U8H’s price-to-performance ratio is of inarguable value.

Chief among the U8H’s many strengths is its impressive peak brightness. When sending it HDR test patterns, I measured an average brightness of 1,500 nits, with peaks just north of 1,800 nits (a measurement of luminance; see TV features, defined for more info). To put that into perspective, consider that the 65-inch version of our budget 4K TV pick (the TCL 5-Series) typically costs around half as much as the 65-inch U8H but achieves only around 30% to 40% of its brightness. On the other side of the coin, the 65-inch version of our upgrade pick (the Samsung QN90B) costs almost twice as much as the 65-inch U8H, but it achieves only nominally higher brightness. Adequate light output creates convincing highlights and image contrast and (when necessary) combats ambient light from lamps or windows. It is a necessity for any TV worth buying—especially if you hope to watch HDR movies or play HDR games—and the U8H simply outpaces most TVs in its price range (and some in the next price bracket up, too).

Key to this functionality is the U8H’s employment of mini-LED backlighting with local dimming, which allows this TV to produce very bright light while still maintaining satisfyingly deep black levels that are typically free of blooming (or light bleed that’s visible around bright objects against a dark backdrop). This not only ensures impressive image contrast, it also makes the U8H a viable choice for most rooms, whether they’re brighter than average or dimmed down like a movie theater.

That’s not to say the U8H has pixel-precise light control—it’s not an OLED TV, after all—but it does a terrific job most of the time. In fact, in our tests, the U8H bested last year’s upgrade pick, the Samsung QN90A, in certain scenarios: The intro to Guillermo del Toro’s Cabinet of Curiosities on Netflix features the filmmaker against a pitch-black backdrop. Though last year’s QN90A failed to maintain perfect control over dimming elements during this scene (the black backdrop brightened distractingly once a sufficient amount of brighter content appeared on screen), the U8H did not. (For the record, the newer QN90B also passed this test.) The U8H’s mini-LEDs also help the screen look uniformly bright: Although the U8H is still not as good as an OLED TV in this respect, it shows very little indication of being a backlight-driven display, even during tricky scenes with large swaths of dim lighting.

The U8H’s brightness, black-level integrity, and local-dimming abilities make this an excellent TV for watching HDR content. The U8H is capable of playing HDR content in all of the major formats (HDR10, HDR10+, Dolby Vision, and HLG), but when it comes to impressive HDR, what’s under the hood is much more important than format compatibility. The most crucial thing for good HDR is high brightness and deep color saturation, and the U8H’s quantum dots achieve the latter. It’s not as simple as just having quantum dots, however: While many TVs (even the budget options) have quantum dots nowadays, what is often not taken into account is that brightness directly affects color saturation. For example, both the 2022 TCL 6-Series and the Hisense U8H are equipped with quantum dots, mini-LED backlights, and local dimming. But because the U8H is notably brighter than the 6-Series, it also achieves a higher total color volume. During our color-volume testing, the U8H exhibited color ranges at more than 100% of the DCI-P3 color space (the range of color needed to properly display HDR content), and it is capable of roughly 10% more total color volume compared with the 6-Series.

What does this mean in real-world terms? It means that the Hisense U8H truly excels as a modern 4K HDR TV, whether you’re watching the latest episode of Rings of Power or playing Overwatch 2. While watching HDR content side by side on the U8H and on our upgrade pick, the Samsung QN90B, I was truly surprised by how similar they looked at times, given that our upgrade pick is much more expensive. That said, though the U8H achieves impressive results where light output and color volume are concerned, it also exhibited some occasional video processing and upscaling issues (see Flaws but not dealbreakers), which videophiles and AV enthusiasts may take umbrage with. But in general, the picture quality punches well above its weight, metaphorically speaking.

And thanks to Hisense’s inclusion of Filmmaker Mode, it’s easy to rein in the U8H’s brightness abilities for a more-subdued and filmic experience in a darker room. Our measurements revealed that this mode has a very accurate white balance, mostly accurate colors (green is a bit oversaturated, but not egregiously so), and a perfect “dark room” gamma (which controls how quickly the video signal transitions from dark to light). Additionally, the TV’s 120 Hz refresh rate means it can play Blu-ray discs at 24 fps without the judder that’s usually present on TVs with 60 Hz refresh rates.

The TV’s higher refresh rate also reduces motion blur in faster-moving sports and allows for smoother, more stable motion in games. Two of the four HDMI inputs support 4K gaming at 120 Hz. The U8H measured low input lag while playing in 4K resolution, and Hisense’s helpful GameZone setting in the picture menu allowed me to confirm the presence of 120 Hz playback and variable refresh rate during games.

The onboard Google TV smart platform is another feather in this TV’s cap. As usual, however, it will be much more satisfying to use if you have a Google account and already take advantage of Google’s connected services, like Photos. The experience of navigating the TV’s smart features—scanning QR codes to sign into apps, using the onscreen keyboard, and browsing your Google Photos to set a photo as a screensaver—was very satisfying in terms of responsiveness and speed. Powering on the TV and booting into an app took just seconds. The included Bluetooth remote is also equipped with a handy “Hey Google” button, allowing you to pull up Google’s assistant and use voice commands to search for content or set a reminder. If you have multiple users with their own Google accounts, you can designate separate profiles (attached to a Gmail account) so that each user can customize the experience to their liking, as well as access their own Google Drive or Photos. While some reviewers have reported instances of momentary freezing while using the U8H’s platform, I didn’t personally experience any instances of slowdown that were egregiously worse than with any other smart-TV platform.

In terms of design, the Hisense U8H is not as svelte as our upgrade pick, but it’s plenty sturdy and doesn’t look or feel cheap. Two narrow, metal feet jut out from beneath the panel and steadily hold the TV. They can be attached in two separate spots, either closer in toward the middle of the panel or out toward the edges, to account for different-size TV stands. The feet are also equipped with cable organization clasps—a nice touch for keeping your TV stand free of cable clutter. Though the TV is primarily plastic, its bezels are lined with metal strips, providing a bit more durability in the long run. I moved it around my home, and it was no worse for wear, but we’ll know more after doing some long-term testing.

The Hisense U8H has some difficulties with banding, or areas of uneven gradation, where transitions that should appear smooth instead look like “bands” of color (sometimes also called posterization). Like many current 4K HDR TVs, the U8H uses an 8-bit panel rather than a 10-bit panel, which affects the color decoding and color presentation process. This is usually relevant only with HDR video and games. When playing games on the PlayStation 5 and Xbox Series X, I saw a few instances where the content wasn’t rendered correctly and displayed ugly splotches of color on the screen. However, this almost always occurred during static screens (such as a pause menu or loading screen); I rarely spotted it during actual gameplay. Hisense has stated that it would address the problem in a future firmware update, but at the time of writing it was still present. This is a flaw that may give dedicated gamers pause, but we don’t consider it to be a dealbreaker for most people.

I also saw occasional instances of banding with TV shows and movies, though they were few and far between. The U8H isn’t the best at upscaling sub-4K content, so videos with a 1080p or lower resolution looked a little soft. You can get better overall video processing and upscaling by springing for our upgrade pick (this is one reason it’s more expensive, after all).

Although the UH8 TV has four HDMI inputs, only two of them are fully HDMI 2.1–compatible. And one of those is designated as the eARC input (intended as an audio connection for a soundbar or AV receiver connection). So if you’re pairing an external audio system with the U8H, you may have only one input remaining that can support HDMI 2.1 features like 4K 120 Hz playback, variable refresh rate, and auto game mode; this could be a dealbreaker if you own more than one current-gen gaming console. If you’re in that boat, you may want to splash out some extra dough for our upgrade pick. Additionally, folks using pre-HDMI source devices—like the five-cable composite connector with green, red, blue, and red/white audio inputs—should be aware that this TV requires an adapter to allow those devices to connect, and an adapter is not included in the box.

Finally, like most TVs that use vertical alignment (VA) LCD panels, the U8H has a limited horizontal viewing angle, which may be a bit annoying if you’re hoping to entertain a large crowd. Our upgrade pick uses a special wide-angle technology to address this.

For gaming, use the game picture mode (the TV should switch into this mode automatically when paired with the newer game consoles), and then go into the Gaming submenu to make sure the right settings (VRR) are enabled. We recommend leaving the HDMI setting in “auto,” unless you notice that your game console is incorrectly identified.

The Samsung QN90B QLED is the best TV with an LED panel we"ve tested. It"s an impressive TV with amazing picture quality and a great selection of gaming features. It uses a Mini LED backlight, with way more dimming zones than most LED TVs, which allows for greater control over the local dimming feature for better dark room performance, with less distracting blooming around bright objects. It also gets exceptionally bright, meaning it can handle lots of glare in a bright room.

Unlike most high-end LED TVs, it"s also a good choice for a wide seating arrangement, as the image remains consistent when viewed at an angle thanks to Samsung"s "Ultra Viewing Angle" technology. It also has a great selection of extra features like a built-in Tizen smart interface that"s easy to use and has a ton of apps available to download, so you can easily find your favorite shows. It"s also excellent for gaming, as it supports 4k @ 120Hz gaming from the new-gen consoles, and it supports a variable refresh rate to reduce tearing.