lcd panel makers hope quotation

SEOUL (Reuters) - Apple supplier LG Display Co Ltd posted a smaller-than-expected quarterly loss on Friday and offered an optimistic outlook for the year on higher demand for its organic light-emitting diode (OLED) panels, sending its shares up 4%.FILE PHOTO: A man walks out of the headquarters of LG Display in Seoul, October 20, 2011. REUTERS/Jo Yong-Hak/File Photo

The forecast comes after a rough year for the South Korean company that saw a prolonged decline in liquid crystal display (LCD) panel prices, a management shake-up, and costs from restructuring and strategy changes.

The company has said it will halt domestic production of LCD TV panels by the end of the year and is now investing heavily in OLED displays that are generally thinner and allow more flexibility in device design than LCDs.

“In the second half of the year, revenue from our large OLED panels will rise steeply in line with the increase in production from (the firm’s) Chinese OLED fab,” LG Display’s Chief Financial Officer Suh Dong-hee said on an earnings call.

LG Display has not yet closed any of its Chinese factories since the outbreak of a new coronavirus which has killed over 200 people in the country and infected thousands, the company said, adding the matter increased uncertainty on the LCD supply side.

LCD panel prices have been falling for two-and-a-half years in a market crowded with Chinese makers. The glut has forced LG Display and rival Samsung Display - a unit of Samsung Electronics Co Ltd - to cut output, a move analysts said could take some pressure off prices this year.

“South Korean display makers including LG Display could benefit from a recent uptick in LCD prices, but LG Display will likely speed up its transition to OLED business as the global LCD market has long been suffering from a supply glut,” said analyst Kim Chul-joong at Mirae Asset Daewoo Research.

BANGALORE (Reuters) - Sharp Corp will partner with Taiwanese firm Chimei Innolux Corp to produce television-use LCD panels, the Nikkei business daily reported.

Sharp will provide key technology for reducing power consumption of LCD TVs to Chimei, a unit of Taiwan’s Hon Hai Precision Industry Co or Foxconn International Holdings Ltd, and then outsource production of 20- to 39-inch panels, the paper said.

Sharp will provide panels 40 inches and larger to Chimei. The two firms have already signed a deal regarding the technology transfer and hope to start supplying panels to each other by year-end, the Nikkei reported.

El Segundo, Calif.(Sept. 5, 2013)-Taiwanese suppliers Innolux Corp. and AU Optronics Corp. have taken a commanding lead in the nascent market for next-generation ultra-high definition (UHD) liquid crystal display television (LCD-TV) panels, with a combined 78 percent share of shipments in the first half of the year.

Innolux held a 42.8 percent share of unit shipments, while AUO grabbed 35.6 percent, according to the service at IHS Inc. (NYSE: IHS), a leading global source of critical information and insight. In contrast, LG Display and Samsung Display Corp., which dominate the overall LCD and LCD-TV panel market, held a collective share of only 4 percent of UHD shipments, as presented in the attached table.

"Most television brands are counting on UHD sets-with their astounding 3,840 by 2,160 resolution-to rejuvenate sales," said Sweta Dash, senior director, display research and strategy for IHS. "That"s why the Taiwanese suppliers are focusing heavily on meeting early demand for UHD LCD panels. Meanwhile, South Korean suppliers LGD and Samsung have turned their attention to a different technology: the active matrix organic light emitting diode (AMOLED) panel, which they believe represents the next generation of television. This has allowed the Taiwanese to jump ahead in the early phase of the UHD LCD panel business."

UHD shipments are tiny at present, amounting to 568,000 units in the first half of the year, or less than 1 percent of the total LCD-TV panel market. However, the television business has high expectations for the technology, with UHD is set to be the main topic at Europe"s largest technology show, the IFA 2013 event held Sept. 6 through 11 in Berlin.

TV panel makers are betting on a high rate of growth for UHD LCD TVs during the next four years. These companies expect to ship nearly 2.3 million UHD LCD panels this year, up from less than 33,000 units in 2012.

"Television sales declined in 2012, as consumers diverted their spending to exciting new products like smartphones and media tablets," Dash said. "That"s why television brands are working hard to promote exciting new technologies like UHD that they hope will bring the wow factor to the TV market and trigger demand."

So far, the UHD market has underperformed the television industry"s expectations, with slower-than-expected demand that has caused panel inventories to swell this year. However, the oversupply has led to sharp price decreases for panels and sets. This will make UHD sets more affordable and competitive during the holiday season.

A 55-inch curved OLED TV in full high-definition format now is selling around $14,000, well out of the price range for the mainstream market. This high cost is enough to persuade most panel suppliers and television brands to stay out of the AMOLED segment and instead focus on the UHD LCD-TV business.

However, LGD and Samsung have not been deterred and since July have begun expanding their UHD panel shipments, setting up a battle between the two technologies.

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Liquid crystal display (LCD) is a flat panel display that uses the light modulating properties of liquid crystals. Liquid crystals do not produce light directly, instead using a backlight or reflector to produce images in colour or monochrome.

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Point-of-purchase displaysencourage consumers to buy a product immediately. These displays draw attention to a product by giving it special placement and signage. Coupon machines placed in stores are a type of point-of-purchase display. When a consumer sees a special display or can get a coupon instantly, manufacturers hope the easy availability or the discount will convince them to buy, increasing overall sales in the process.

Contests and sweepstakes are also popular consumer sales promotions.Contestsare games of skill offered by a company, that offer consumers the chance to win a prize. Cheerios’ Spoonfuls of Stories contest, for example, invited people to submit an original children’s story and the chance to win money and the opportunity to have their story published.  Sweepstakes are games of chance people enter for the opportunity to win money or prizes. Sweepstakes are often structured as some variation on a random drawing.  The companies and organizations that conduct these activities hope consumers will not only enter their games, but also buy more of their products and ideally share their information for future marketing purposes. As the following video shows, marketers have become increasingly sophisticated in the way they approach this “gaming” aspect of sales promotions.

One of the most common types of sales promotions, particularly in in B2B markets, are trade shows. A trade show is an event in which firms in a particular industry display and demonstrate their offerings to the organizations and people they hope will buy them. Trade shows may be organized to focus on particular product categories, industries, geography, buyer roles, and other criteria. Typically an organization has many different options for trade show participation.