visual display screens in stock
Planar® CarbonLight™ VX Series is comprised of carbon fiber-framed indoor LED video wall and floor displays with exceptional on-camera visual properties and deployment versatility, available in 1.9 and 2.6mm pixel pitch (wall) and 2.6mm (floor).
From cinema content to motion-based digital art, Planar® Luxe MicroLED Displays offer a way to enrich distinctive spaces. HDR support and superior dynamic range create vibrant, high-resolution canvases for creative expression and entertainment. Leading-edge MicroLED technology, design adaptability and the slimmest profiles ensure they seamlessly integrate with architectural elements and complement interior décor.
From cinema content to motion-based digital art, Planar® Luxe Displays offer a way to enrich distinctive spaces. These professional-grade displays provide vibrant, high-resolution canvases for creative expression and entertainment. Leading-edge technology, design adaptability and the slimmest profiles ensure they seamlessly integrate with architectural elements and complement interior decor.
From cinema content to motion-based digital art, Planar® Luxe MicroLED Displays offer a way to enrich distinctive spaces. HDR support and superior dynamic range create vibrant, high-resolution canvases for creative expression and entertainment. Leading-edge MicroLED technology, design adaptability and the slimmest profiles ensure they seamlessly integrate with architectural elements and complement interior décor.
Planar® CarbonLight™ VX Series is comprised of carbon fiber-framed indoor LED video wall and floor displays with exceptional on-camera visual properties and deployment versatility, available in 1.9 and 2.6mm pixel pitch (wall) and 2.6mm (floor).
Carbon fiber-framed indoor LED video wall and floor displays with exceptional on-camera visual properties and deployment versatility for various installations including virtual production and extended reality.
a line of extreme and ultra-narrow bezel LCD displays that provides a video wall solution for demanding requirements of 24x7 mission-critical applications and high ambient light environments
Since 1983, Planar display solutions have benefitted countless organizations in every application. Planar displays are usually front and center, dutifully delivering the visual experiences and critical information customers need, with proven technology that is built to withstand the rigors of constant use.
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, our people, products and services set us apart. We"ve grown into the world leader in audiovisual systems and implementation with offices around the globe.
"The final result is incredible... the screens are performing without fail, look amazing in person and on camera, and provide so much more creative flexibility for visuals, than we could ever have imagined. The low latency provides a flawless IMAG experience. Vanguard LED Displays has provided incredible support. I have no doubt that our next LED project will be with Vanguard..."
The Black Pearl 2 series is a high-grade LED panel line that brings excellent visuals. ROE Visual is excited to announce the news of over 100,000 panels of the Black Pearl 2 series in Virtual Producti...
Have the freedom to create eye-catching visual displays for Indoor as well as Outdoor environments. Opal is the perfect solution to design permanent creative display installations without limitations....
The Diamond indoor LED screen is available in a DM2.6 and DM3.9 pixel pitch. Designed as a lightweight and affordable solution, the visual quality is exceptional.
Create stunning visual displays for fixed installation. Jasper LED panels offers easy installation and high-end results. The AV integrators choice for video display solutions.
The Black Marble BM4 LED floor system from ROE Visual creates floors, stairs and multi level stages for events, broadcast and xR stages. The BM4 is available in glossy and matte finishes.
Create stunning visual displays for fixed installation. Amber is the perfect solution for AV integration and permanent LED walls that require a fine pixel pitch.
The Black Marble BM5 LED floor system from ROE Visual creates floors, stairs and multi level stages for events, broadcast and xR stages. The BM5 offers enhanced features such as a wide viewing angle.
Black Pearl is a high-performance, broadcast grade, HD-LED display for indoor applications. Black Pearl offers cutting-edge LED design and technology.
Have the freedom to create eye-catching visual displays for Indoor as well as Outdoor environments. Opal is the perfect solution to design permanent creative display installations without limitations....
The Black Marble BM4 LED floor system from ROE Visual creates floors, stairs and multi level stages for events, broadcast and xR stages. The BM4 is available in glossy and matte finishes.
The Black Marble BM5 LED floor system from ROE Visual creates floors, stairs and multi level stages for events, broadcast and xR stages. The BM5 offers enhanced features such as a wide viewing angle.
The Black Pearl 2 series is a high-grade LED panel line that brings excellent visuals. ROE Visual is excited to announce the news of over 100,000 panels of the Black Pearl 2 series in Virtual Producti...
The Diamond indoor LED screen is available in a DM2.6 and DM3.9 pixel pitch. Designed as a lightweight and affordable solution, the visual quality is exceptional.
The Black Marble BM4 LED floor system from ROE Visual creates floors, stairs and multi level stages for events, broadcast and xR stages. The BM4 is available in glossy and matte finishes.
The Black Marble BM5 LED floor system from ROE Visual creates floors, stairs and multi level stages for events, broadcast and xR stages. The BM5 offers enhanced features such as a wide viewing angle.
Black Pearl is a high-performance, broadcast grade, HD-LED display for indoor applications. Black Pearl offers cutting-edge LED design and technology.
The Black Pearl 2 series is a high-grade LED panel line that brings excellent visuals. ROE Visual is excited to announce the news of over 100,000 panels of the Black Pearl 2 series in Virtual Producti...
The Diamond indoor LED screen is available in a DM2.6 and DM3.9 pixel pitch. Designed as a lightweight and affordable solution, the visual quality is exceptional.
The Black Marble BM4 LED floor system from ROE Visual creates floors, stairs and multi level stages for events, broadcast and xR stages. The BM4 is available in glossy and matte finishes.
The Black Marble BM5 LED floor system from ROE Visual creates floors, stairs and multi level stages for events, broadcast and xR stages. The BM5 offers enhanced features such as a wide viewing angle.
Black Pearl is a high-performance, broadcast grade, HD-LED display for indoor applications. Black Pearl offers cutting-edge LED design and technology.
Have the freedom to create eye-catching visual displays for Indoor as well as Outdoor environments. Opal is the perfect solution to design permanent creative display installations without limitations....
Create stunning visual displays for fixed installation. Jasper LED panels offers easy installation and high-end results. The AV integrators choice for video display solutions.
The Black Marble BM4 LED floor system from ROE Visual creates floors, stairs and multi level stages for events, broadcast and xR stages. The BM4 is available in glossy and matte finishes.
Create stunning visual displays for fixed installation. Amber is the perfect solution for AV integration and permanent LED walls that require a fine pixel pitch.
The Black Marble BM5 LED floor system from ROE Visual creates floors, stairs and multi level stages for events, broadcast and xR stages. The BM5 offers enhanced features such as a wide viewing angle.
ROE Visual offers a small range of creative products outside of its range of standard LED Panels. With the option to make these creative and sometimes bespoke products ROE Visual adds more creative f...
The eV4 processor enables next generation image display and can handle 4K resolution display on a 60Hz frame rate, thus creating an outstanding image performance.
In order to make your LED panel work, you need more than a panel alone. ROE Visual offers high-quality and professional accessories, like cabling, to complete your system.
In order to get your gear from warehouse to gig and vice versa, you need a good and safe solution to transport your precious LED panels. ROE Visual offers high-quality and professional accessories, li...
In order to make your LED panel work, you need more than a panel alone. ROE Visual offers high-quality and professional accessories, like hanging and stacking systems, to complete your set-up.
In order to make your LED panel work, you need more than a panel alone. ROE Visual offers high-quality and professional accessories, like panel locks, to complete your set-up.
Resilient businesses adapt, and then new trends emerge. One such adaptive trend includes advertising via digital storefront signs and digital window displays. SNA is a people-focused business both internally and externally. Since people tend to be visual beings, video displays are a highly effective engagement strategy. Digital window displays will help you help your customers get what they need from your business.
Digital window displays are on the rise because they effectively engage passersby. They are becoming more prominent in retail as their prices have fallen, and their usefulness has become evident. You can find a high-quality LCD screen for only hundreds of dollars instead of thousands, which significantly helps companies of all sizes promote their stores.
Retail video display systems create an intersection between the digital and physical world, extending your store’s location to the environment to which your customers are accustomed – a digital one.
Your store will see a massive improvement in customer engagement. These signs allow tactile experience and convenience to any physical store. Customers can interact with digital displays, which will make it easier for them to find the products they want.
Digital window displays add endless possibilities to your business space, such as entertainment, education, communication, and information delivery. Additionally, digital screens will tell consumers more about sales and offer various product information, but they can also entertain them via interactive games and videos.
The power of store display signage isn’t limited to the customer’s in-store experience. They’re also used for attracting the attention of potential customers, making them get interested and enter the store to explore.
Static signs and displays like product displays, mannequins, etc. will always attract some attention. Traditional static signage, displays, and mannequins are becoming less effective because passersby are more distracted with their smartphones and fitness trackers; honestly, traditional displays just seem to blur together. Often, the best way to get a person’s eyes off their phone’s tiny screen is to show them a bigger screen.
Shoppers and retailers alike struggle to find ways to make long lines enjoyable. Although no one likes to spend their time waiting in line, in-store video displays will help customers perceive the wait time as shorter than it is.
Retailers can keep the customers’ minds occupied. Moreover, they can connect their customers with the products and services they want, and hook them up with insider tips like upcoming sales, offers, etc. Digital displays for retail stores are a powerful tool that helps businesses keep their customers engaged while promoting the store’s products and offers further.
It’s well-known that retail has become more competitive, starting with Main Street stores all the way through to dedicated shopping centers. Retailers are continually trying out new methods to engage and surprise customers when they enter the store. The ingenuity and development of LED screens and multi-displays gave retailers a way to apply engagement marketing. This is doing a much better job than targeting consumers via static in-store displays or online marketing.
The term “call-to-action” (CTA) is familiar to marketing experts worldwide. The action signifies a concrete demand for customers to interact with the mentioned marketing promotion. CTA on the internet asks customers to subscribe to a newsletter or fill out a contact form. However, a call-to-action isn’t limited solely to the online environment since they are suitable for retail video displays. A call-to-action can be used in numerous ways on a display. It should imply urgency and provide pedestrians with a clear benefit from taking immediate action.
Printed placards, billboards, and other printed materials are no longer leading the advertising race. Retail signage displays have a significant advantage over their printed counterparts. The most significant advantage is the possibility to update and modify the advertising message immediately. With digital displays, it’s easy to promote an upcoming event since it can be quickly put on the display by adding the necessary information to the presented playlist of content.
It’s challenging to create short-term special offers and promotions quickly because of the entire printing process. On the other hand, digital window displays only require a few clicks and mere seconds to receive the full update.
The use of conventional in-store advertising methods has become much more ineffective since it often requires a lot of time to print and install the displays throughout the store. Furthermore, running marketing campaigns and promotions is getting very expensive when you consider factors like printing, shipping, and installing promotional materials.
Every new initiative might seem daunting. With in-store digital display advertising, it should feel more comfortable since many digital display players come with preloaded, easily customizable content. However, tailoring the content to suit your business is what you’ll eventually need to do.
Sharing interesting and valuable content with prospective and current customers via social media is excellent for your brand. If you’re already posting to Instagram, Twitter, or Facebook, why not promote your posts on the retail video display? It will help you attract more attention to your content.
Connecting social media accounts to your digital display is easy. Raising awareness about your company"s social media presence among people who already like your brand will bring you new leads and a broader audience.
Promoting your products on digital signage will undoubtedly help meet quotas and drive product sales. When products are showcased on bright displays, customers begin to realize the relevance and significance of the product to them.
All retail video display systems serve several purposes. Standard advertising is one of them. However, another objective is to elicit an emotional response from prospective and existing customers. Feelings tend to drive behavior, especially in a retail setting.
Digital display advertising has the power to grab the attention of everyone who happens to be passing by, and it leaves a powerful message. These things are crucial to consider if you want to impart emotional effects on existing and potential customers.
Sending the same message via store display signage will have a much more potent outreach because it is more prominent, and these displays don’t blend into the background like a sticker would.
Moreover, providing your audience with video content that explains all the details and actions your company takes to be stewards of the environment (such as going paperless with your displays) will have a considerable impact.
An extra bonus is that LED displays are extremely energy efficient and contribute to environmental stewardship on their own. You can learn more on this topic at Energy.gov.
After realizing how significant digital signage is today, and how great its influence can be on potential and existing customers, you should consider installing digital screens in your store before the competition does. Even if they already beat you to the punch, the sooner you get in the game the better.
If you wish to switch from static displays and signs to digital window displays, you’re on the right track. However, make sure to contact professionals in the field, like SNA Displays, and we’ll take care of all your digital signage wishes and needs.
The fact that most shoppers make purchase decisions in-store means that retail store owners and managers have an opportunity to influence their customers’ choices. One of the leading ways to do that is with in-store retail displays.
An in-store retail display is a setup that includes signage and sometimes other features, including the products themselves. These displays can be located throughout the store, and their primary purpose is to encourage customers to buy a particular product.
Another common term for an in-store retail display is a point of purchase (POP) display. You may also hear the term point of sale (POS) display. A POS display is one that’s located where the sale itself is occurring, such as at the register. A POP display, on the other hand, can be located anywhere in the store.
Why are retail displays such popular visual merchandising solutions among retailers ranging from small mom-and-pop shops to huge international chains? They provide several benefits to retailers and their customers. The main advantage they offer to the retailer is increased sales. Let’s take a look at some of the ways retail displays can boost your sales.
Retail displays make a product stand out from the rest of the items in your store. Using bright colors, striking visuals and compelling copy, product displays attract shoppers’ attention and encourage them to check out and, ideally, purchase whatever product the display promotes. In a store that people regularly visit, such as a grocery store, many shoppers would simply grab their usual purchases if there weren’t any POP signs to draw their attention elsewhere. In stores that people visit less regularly, you can use displays to attract customers’ attention to whichever products you want to highlight.
Even though it’s now easier than ever for shoppers to research products from home, many shoppers still spend a significant amount of money on impulse buys. Most Americans spend hundreds each month on last-minute purchase decisions, adding up to hundreds of thousands over a lifetime. This represents a significant opportunity for retailers. POP displays are an excellent way to get people to make those impulse buys at your store.
When you get a new product in your store, you need to find a way to let people know about it. One of the best ways to accomplish this is with POP displays. They introduce shoppers to the product at a time when it’s easy for them to simply toss it in their cart. Your POP display should briefly explain what the new product is and how it differs from other similar products. It should also include copy and visuals that get people excited about trying something new.
Is there an item in your store that just isn’t selling as well as you’d hoped? Maybe it’s relatively new, or maybe it doesn’t stand out enough from your other products. A custom POP display could give that product the boost it needs, getting people to notice the product and encouraging them to give it a try. With the right design and placement, an acrylic POP display can help that troublesome item start flying off the shelves.
Retail point of purchase signs are also an excellent way to inform and educate customers about your products. Visuals help with the learning process, so a visual display combined with the product itself is a powerful way to help shoppers get to know your product. You can use a POP display to teach customers about a new item or explain the difference between several types of similar products, such as different types of red wine, for example, or different tire treads.
You can also increase your sales by using a retail display to group items that customers may want to buy together. For example, you could place a dress and a matching cardigan on a single display to encourage people to buy them together. In a grocery store, you could place several ingredients needed for a recipe on one display. Retail displays are a visually appealing way to group items to grow your sales.
Retail displays used to be reserved mostly for the register area, but today you can find them throughout the store. While you can always come up with your own unique POP display designs, here are some of the most common types:
Placing retail displays near the checkout line is still an excellent way to boost your sales. These displays may be attached to the checkout line equipment itself or be a standalone structure placed near the register area. POS displays typically work best for small, inexpensive items that shoppers might be willing to add to their carts at the last minute. Often, these items are things the shopper can enjoy right away. That’s why you typically see candy, snacks, beverages and magazines near the checkout line.
You can also affix displays to the shelves where you sell your products. Because they’re attached to the shelves, these displays are typically smaller but can still get people’s attention as they browse the aisles. You might attach a small cardboard sign to the shelf where a product is located or hang a display that you attach small products to. These types of displays can be effective because they’re located right where customers are when they’re making most of their purchase decisions.
You can also attach displays to the other fixtures you use to display your products. These store fixtures and displays might include racks, tables, Slatwall panels, countertops and more. This can be a good option because these fixtures may already help a certain product stand out. Adding signage and other elements to it to create a custom retail display can make it even more eye-catching. Retail sign fixtures are excellent tools for promoting special deals, highlighting a new product or moving a product that’s been slow to sell.
You can also place standalone retail displays anywhere in your store to help build sales. You can put these standup signs in aisles, near registers and in any other spaces where customers go. Since these displays stand on their own, they tend to stand out even more than other types of POP displays. They come in a variety of forms and are easy to customize because they don’t rely on any existing fixtures.
The endcap is another ideal location for a retail display. Customers will see these retail endcap displays whenever they enter an aisle, and there’s typically a lot of space around endcaps to create an impressive presentation. Endcap signage is a great place to promote new products. You can also pull an item from the aisle and give it the spotlight with its own endcap. Using the structure of the endcap makes it easier to quickly create an eye-catching display.
Hanging signage is a unique way to get customers’ attention and promote a product. Customers can see a hanging sign from anywhere in the aisle and even from across the store. These displays can range from simple hanging business signs to larger, more intricate displays. You could even potentially include one of the products you’re promoting as part of the hanging display.
The images on your retail display will play a major role in getting your customers’ attention. Images can include photographs, drawings, patterns and more. Ensure that the images you use look professional and are printed on high-quality material. Try to make them as eye-catching as possible but also make certain that they match the branding of the product you’re promoting or your store’s brand. The images on your display can give customers an idea of the kind of product you’re promoting and help get them interested in it.
The colors on your display also have a crucial role to play. In fact, 85% of consumers say that color is a major reason they choose a particular product. Bright, bold colors can help get people’s attention, and pleasing color combinations can make shoppers feel attracted to a certain product. Different colors also have different connotations. A light blue creates a calm feeling, while a bright red ignites a lively, adventurous mood. Again, ensure that the colors you choose also match your brand.
Text is another crucial retail display element. Some retail displays have minimal text, while others go into more detail in their copy. In general, all retail POP signage should have some large, bold, concise copy to get the attention of passersby. If the goal of your display is to inform customers, you may also want to include larger blocks of text. Whatever your approach is, be sure to print your copy in an easy-to-read font.
Many POP displays also include the products they’re promoting. While this isn’t a requirement, it can really help to draw attention to the items you want to give a boost to. Including the products in your display makes it easier for the shopper to identify the products you’re promoting and take a closer look at them to consider buying one. Retail displays also give you a chance to display your products in an eye-catching, visually appealing way that can help increase their sales.
Another optional element to include in your display is an interactive feature. This could be a tablet where shoppers can play a game or answer survey questions. You could also give people the chance to try out your product at the display. If it’s a food item, you could give away samples. If you’re selling a new toy, have a button for kids to push so they can see the toy in action.
A well-designed retail display can help you promote your products and boost your sales. So, how can you get the maximum benefit from your displays? These tips can help.
Retail displays help products to stand out from all the other items on your store’s shelves, but using certain design elements can help make it even more likely that your customers take notice. Bright colors, eye-catching images and easy-to-read text can all draw customers’ attention. Try to create something with elements that differ from the color schemes and visuals around it. You can even use lighting to give your display some extra attention-grabbing power.
Adding an interactive element to your display can help get customers interested and keep them engaged. Giving away samples and offering product demos are a great way to do this. Once a customer tries a product for themselves or sees it in action, they may be more likely to purchase it. You can also introduce an interactive element using touch screens or tablets. You could let customers play a game on a tablet or have a button that people can push to see a video demonstration of the product.
It’s also important to keep your display simple. Be sure to focus on just one theme. You can have multiple products on one display, but be sure that those products have a clear connection to each other. Also, avoid making your design too busy. A design crammed with text and visual elements usually isn’t visually appealing. A crowded design also makes it harder for customers to quickly get the idea behind the product you’re promoting. Shoppers should get an idea of what you’re selling almost immediately.
In the copy you put on your display, focus on the benefits of the product, rather than the features. The difference between these two things can be subtle but is often crucial to making a sale. For example, a kitchen knife set might feature rubber, non-slip handles. The benefit of that feature is enhanced safety and certainty. Focusing on the benefits instead of the features takes you from a product-centric view to a customer-centric view. Focusing more on the customer’s needs can make your display more engaging and persuasive.
Another crucial element to include in your copy is a call to action — a short phrase that encourages the customer to take a certain action. When it comes to retail displays, that action is typically buying a product, trying a sample or watching a product demo. Make this phrase short and give it a sense of urgency. Say something like, “Try it today!” or, “Get yours here!” to encourage your customers to take action.
If your POP display is unique, it has a better chance of getting and keeping shoppers’ attention. Don’t be afraid to be creative and try new ideas when designing your display. The more it stands out and gets people’s attention, the better.
In addition to your main POP display, you may want to include other in-store signage to add something a little extra to your display. Some ideas include:
Banners can serve as a backdrop to your display, or you can hang one above your display to help draw attention to it. You can choose from various banner materials, including cast vinyl, calendar vinyl and mesh vinyl. Signage fixtures like retractable banner stands make it easy to set up and take down your banners. One option is to create a step-and-repeat banner with the logo of the product you’re promoting and invite customers to take a picture in front of it with a giveaway item, such as free sunglasses.
As part of your display, you might have a table where you put the product you’re promoting or give out free samples. A custom branded table covering can help make your display more visually striking and help you to promote your brand. Our table covers are made from wrinkle-resistant, machine-washable polyester.
If you want to create a larger POP display, consider a wall covering. These in-store graphics allow you to use available wall space to create a large, eye-catching visual. You could, for example, use pictures of someone using the product and place them in sequential order so the pictures tell a story. If you’re selling power tools, for instance, you might show someone using their tools to build a shed or a treehouse. You can print these images on sectional fabric wall panels or a vinyl wall mural.
Take advantage of the floor space around your display to add an extra visual element. With floor graphics, that’s easy to do. You could print the graphics with a message inviting shoppers to check out a product or place footprints going down the aisle, heading to the display. Floor graphics consist of a base vinyl layer, an anti-skid laminate coating or matte mask and an adhesive layer that enables the graphic to stick to the floor.
Window graphics are another easy way to add an interesting visual element to your display. These graphics can function similarly to wall graphics, or you can create a smaller sign. You could, for example, place the graphic above your display to draw more attention to it. For retail displays, short-term options such as static clings and window decals are typically the best choices.
With in-store digital signage, you have the flexibility to change your design as much as you want. You can even scroll through multiple messages. The use of technology and movement in your display can also help get people’s attention and keep them interested in the product you’re selling. Consider putting basic information on the display itself and using digital signage to provide more details.
Tablet stands or kiosks are another great way to incorporate technology into your retail display. They also enable you to add in an interactive element. Tablet stands and kiosks place your tablet at eye level and frame it in a visually appealing way that encourages shoppers to use it.
Life-size cutouts of a brand spokesperson, movie character or even of a product itself can be a fun way to draw attention to your display. This is especially true if the spokesperson is familiar to your audience.
At SpeedPro, we’re experts in large-format printing, and we can provide you with high-quality signage and retail displays on time and to your exact specifications. We’ll work with you to ensure we understand your needs and help you choose the right solutions to meet your goals. In addition to POP displays, we provide a wide range of signage products, including directional signage, digital signage, hanging store signs and outdoor signage.
To learn more about how we can help you use in-store retail displays to promote your products and increase your sales, contact your local SpeedPro studio today.
Eye-grabbing Samsung displays has enabled dealership to inform customers about all the different opportunities they have to offer, from service specials to discount programs.
Red Robin updated and standardized the wide range of aging TV monitors installed in its more than 300 company-owned locations with advanced Samsung commercial displays.
When it comes to visual merchandising, retail displays are where most of the action happens. Knowing the different types of retail displays and how they are used across a variety of product categories is critical to making an impact on sales.
In this post, we will first give a brief overview of what retail displays are and how they fit into a brand’s visual merchandising strategy. We will then go into detail on three categories of retail displays: standalone POP displays and store shelving displays, which are common in the CPG industry, followed by clothing displays, which can differ from CPG retail displays due to the nature of the product.
A retail display is anything in a store that houses or promotes your product. A visual merchandising strategy focuses heavily on the appearance of retail displays, as they are often the first point of contact between your product and the shopper.
Any brand that sells at retail will use retail displays. Visual merchandisers are usually the ones to design and implement retail displays and are also in charge of making sure the displays maintain their appearance over time.
A standalone display is a type of POP display that exists separately from traditional aisle shelves. These displays often appear in the middle of large store aisles called “action alleys,” or anywhere else in the store where there is open space. Standalone displays play a huge role in a brand’s visual merchandising strategy and should be carefully designed to stand out within a retailer.
A great advantage of dump bins is that they are standalone displays, and can be strategically placed to be seen or interacted with from all angles. They are also usually made out of cardboard or are otherwise customizable, so bins are not only a great opportunity to get creative with how you project your brand’s image, but they’re also easy for your field team or distributor to ship and set up..
Freestanding displays are similar to dump bins in that they are also standalone displays and can be interacted with from 360 degrees. That being said, they are more organized in appearance than dump bins, and often neatly display slightly larger products on shelves or hooks. Like dump bins, freestanding displays are also commonly made out of cardboard, so they are a great chance to experiment with some attention-grabbing shapes or designs.
Displaying your products near entryways can put your brand at the top of shoppers" lists before they even see your competitors. Entryway displays are effective at encouraging impulse buys, as customers at the beginning of their shopping trip are entering the store ready to spend money. If you’re lucky enough to be in a place with nice weather, setting up an outdoor entryway display is a great way to catch shoppers’ attention before they even get inside.
Retail display cases are a type of standalone display that is closed in on all sides by glass or clear plastic. To access the products, shoppers may have to speak to a store associate to retrieve the item from the case for them. Other times, if the case is serving an ornamental purpose, shoppers can find the product on its home shelf. Because of their security, higher-end products will often find their way into these displays.
Brands can design unique cases by displaying their product in a nontraditional way. For example, if you are selling perfume or lotion, including objects that represent the fragrance of your product will present an aesthetic that is simultaneously attractive and informative to the shopper.
Window displays, also known as window dressings, are exactly what they sound like — product displays that are set up in the window of a retailer. These displays are extremely lucrative as they represent the retailer and can be the deciding factor on whether a shopper enters the store in the first place. If given the opportunity to occupy a window display for your product, it is imperative to create a visually appealing design that will positively represent your product and the retailer.
Shelving displays are any type of display that exists on a traditional store shelf. They utilize the space provided by these shelving units to showcase products, feature signage, and interact with shoppers.
End cap displays are the shelves at the end of a two-sided retail shelf which the shopper passes by when going from one aisle to another. Like free standing displays, end caps allow you to place your product in relevant areas beyond typical aisle shelf space. They also give you a prime location to attract a lot of eyes — shoppers walking through action alley can see your products without even going down the aisle, giving you a major advantage over your competitors.
Clip strips are long, vertically hanging strips with hooks that are ideal for holding small products. Using clip strips gives you a chance to get your products on shelves beyond your primary placement, or simply to add a few extra facings to the SKUs you already have. They are ideal for cross-merchandising, as you can set up a clip strip display of chips next to salsa, or lip balm next to other cosmetics.
These signs usually appear on the shelf tag, next to a product’s price. Header cards can help differentiate your brand from similar items nearby on the shelf. Similar to shelf talkers, brands can use these cards to educate the buyer, point out promotions, or even suggest a way to use the product. This small shelf display can go a long way, as the shopper sees the information you provide on the card as they are checking the price. With the right messaging, you can convince shoppers to go with your product over your competitor’s.
While clothing displays sometimes use similar components as CPG displays, there are some key differences between creating displays for apparel merchandising as opposed to something like grocery merchandising.
Garment racks are one of the most common types of clothing displays. Still, not all garment racks are the same — some are circular, some have multiple levels to hang items on, and some include shelves with them as well. Additionally, merchandisers don’t just toss the product onto the shelf and walk away. There are many ways to organize clothing on a garment rack to capture a shopper’s attention.
For example, grouping items by color is visually appealing and also makes it easy for the buyer to see their options. If you are working with tiered racks, cross merchandising garments will give the shopper an idea of the outfit they can put together with your products.
Display tables are also a very common clothing display, likely due to their versatility. Display tables can host a myriad of products, from apparel to accessories to jewelry. One benefit of display tables is the amount of room they provide for merchandisers to get creative. Create themes around your brand, the season, or holidays by incorporating signage and decorative elements.
Mannequins are the embodiment of visual merchandising. They display products in a context that gives the shopper a clear visual of the product in use. To capitalize on this visualization, merchandisers should use the best of their products to create trendy outfits shoppers will want to wear themselves. Mannequins definitely promote impulse buys as they showcase to the shopper multiple items that they may not have been shopping for in the first place. Thus, be sure to have your products nearby, as there is nothing worse than missing out on a sale because the shopper couldn’t locate your product.
Designing and implementing retail displays is hard work, but the potential return on investment is well worth it. From shelf talkers to gondolas to mannequins, deciding which retail display is best for your product might seem daunting, so here are a few best practice takeaways to help you move forward in your visual merchandising strategy:
The effectiveness of a retail display doesn’t rely on how extravagant it is — even the simplest displays can increase sales as long as they are part of a solid visual merchandising strategy.
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