nintendo switch lcd display supplier

TOKYO—If Nintendo Co. finds success with its videogame console, Switch, it could brighten the future not only of Nintendo but also of Japan Display Inc., a struggling display maker that won the contract to make the Switch’s screens.

People familiar with the matter said Nintendo picked Japan Display as the exclusive supplier of the Switch’s 6.2-inch touch-sensitive liquid-crystal display. The Switch, which can be used both as a stationary console and a hand-held player on the go, is to go on sale globally March 3.

The contract calls for Japan Display to supply three million screens in an initial batch, and the company is gearing up to ship slightly more than 10 million units by the end of this year, the people said. However, the latter figure is subject to change depending on sales, they said. Spokesmen for Nintendo and JDI declined to comment.

People familiar with the deal said it probably wouldn"t contribute much to JDI"s profit, at least initially. The company"s fortunes remain tied to smartphone makers, including Apple Inc., that buy more expensive display panels in far-larger quantities.

TOKYO—If Nintendo Co. finds success with its videogame console, Switch, it could brighten the future not only of Nintendo but also of Japan Display Inc., a struggling display maker that won the contract to make the Switch’s screens.

People familiar with the matter said Nintendo picked Japan Display as the exclusive supplier of the Switch’s 6.2-inch touch-sensitive liquid-crystal display. The Switch, which can be used both as a stationary console and a hand-held player on the go, is to go on sale globally March 3.

Quality: Aftermarket-  A display sold as Aftermarket is made to the same standards, specifications and materials as the original. Aftermarket quality displays feature TFT technology. It is a copy of the original, with the display shipped as Aftermarket having (in rare cases) minimal variations in functionality, quality or appearance. To find out more about quality,

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Power consumption varies depending on software and usage conditions. Values have been rounded off to the nearest full value. There also may be some statistical variations on the energy consumption values displayed. The values could also change depending on the usage environment and conditions.

The big (and few) improvements to the Nintendo Switch OLED model include a 7″ OLED screen, a wide adjustable stand, better audio, and a LAN port in the dock. As such, the Switch OLED will cost $349.99, compared to the $299.99 for the standard Switch and $199.99 for the portable-only Switch Lite. However, according to Bloomberg sources that have put forth dollar estimates, each Switch OLED only costs “around $10 more” to manufacture than the base model, meaning each unit sold would produce an extra $40 in profit for Nintendo.

“The new Switch’s 7-inch OLED display from Samsung Display Co. costs an additional $3 to $5 per unit, according to Yoshio Tamura, co-founder of industry research firm DSCC,” explained Bloomberg reporter Takashi Mochizuki. “Increasing the internal storage to 64GB is a further $3.50, according to Omdia’s Akira Minamikawa. The other added components, such as the new console stand and LAN port, are thought to add a few dollars more.”

By introducing a more expensive mid-generation upgrade while actively keeping the costs of existing models the same, Nintendo is said to be exploring a new pricing strategy that could have ramifications throughout the industry if successful. Typically, manufacturers will lower the cost of their consoles over time to incentivize continued sales, especially if a refreshed model or improved model enters the market. If Nintendo proves momentum can be maintained without slashing prices, it could become a trend, and Bloomberg reports that rival PlayStation is actively monitoring the situation.

In any case, if the estimates are accurate that Nintendo Switch OLED costs only about $10 more to make, that doesn’t mean it isn’t worth $349.99. The value of a product is up to the consumer, not to the profit margins attached.

Head Copy Editor for Enthusiast Gaming, Managing Editor at The Escapist. I"m a writer who loves Super Nintendo and Japanese role-playing games to an impractical degree. I really miss living in South Korea. And I"m developing the game Boss Saga!