elevator ads

Our world is so saturated with logos, ads, and brands that it is really difficult to show anything new, especially in advertising. People are becoming more and more indifferent to marketing campaigns. So, marketers are left with two choices: push the boundaries with even stronger messages on their billboard adverts (and probably get banned) or come up with some new ground-breaking ideas. A good way to start with a guerilla marketing campaign is by finding original places to advertise – like… an elevator.

An elevator? Yes, according to statistics, the average number of riders in a high-rise building is 500 people per day [1]. Ambient advertising such as this cannot be turned off like tv ads and they’re often viewed more than once a day by some people. Some experts even say that elevator advertising reduces vandalism in elevators by giving riders something to enjoy between floors.

Well, we can definitely enjoy these funny adverts too. Let’s put the theory aside and jump straight into these20 creative elevator ad examples. From the clever advertising for gyms and weight loss to awareness campaigns for social issues, it seems the elevator is an excellent canvas for whatever message you’re putting out. Let the inspiration be with you, panda friends!

Although many companies choose to reuse ad content that they’ve already created for their elevator ads, elevators are great for unique and clever advertising. Effective elevator ads incorporate the elevator itself into the design, making for a humorous and lighthearted ad moment. For workers in an office building, the levity of a creative elevator ads will be much appreciated.

Clever advertising is a great way to endear your brand to consumers, which is why funny commercials are so popular. Designing creative elevator ads will help ensure that your content stands out and is memorable.

If you decide to go with digital signage, you’ll have to determine how long you want your ad to run for. Keep in mind that people riding in elevators are essentially a captive audience, and if you ad starts playing they will have no choice but to see and hear it. However, they usually are only riding the elevator for a minute or less, so your ad needs to be brief and to the point. Typical digital ads will run for 15 to 30 seconds.

Elevators are an essential component of modern life, and many people ride an elevator to go to and from their office, or to and from their apartment. This ubiquity makes elevators excellent advertising spaces, because the repeated exposure will lead to greater recall and a more positive association with your brand. The more often someone sees your adverts the more likely they are to buy your product, making elevator ads a smart choice for any advertising agency.

We’ve all experienced the inescapable social awkwardness that comes from an elevator ride with a distant acquaintance. Although you don’t know each other well, you know each other well enough that standing in silence isn’t an option. You try to make small talk, but the elevator ride seems interminable. A clever and humorous ad gives elevator riders something to talk about, and provides a focal point to diffuse any tension.

Many digital screens placed inside or outside elevators display useful information, like current weather reports, sports scores and news headlines. Running your ad on a digital screen that displays this information makes it even more likely that people will see your ad.

We"ve seen a similar kind of juxtaposition done with Michelangelo"s The Creation of Adam mural on the celing of the Sistine Chapel, but this site-specific ad by Dr. Kim"s plastic surgery office takes it to another level. The interactive advertisement becomes hilarious every time a visitor pushes the elevator button, as the tagline suggests: "Be Born Again." I guess all you need to do is head to the third floor...

Elevators are used by millions of people everyday, so it’s no wonder that it’s important to really utilize elevator ads in a clever way. These days, people tend to ignore advertisements, therefore advertisers need to come up with new ways to catch people’s attention. Standing and waiting for the elevator to arrive is the perfect time to try and grab the consumer’s eye and plant the seed of advertising into their brains.

The Shams Taekwando School “elevator kick” ad in Bahrain proved to be very effective as they received 15% more phone calls after releasing it and even had an expansion.

“Through science and nature, we ignite wonder and empower dreams.” This is the mission of Science World. Now this elevator ad is one we would love to try out! Clever advertising, too.

Elevator advertising is probably the most effective advertising available in terms of consumer awareness, simply because occupants of elevators are a captive audience surrounded by few distractions. The key to successfully operating an advertising service that specializes in marketing elevator advertising spaces is to secure the busiest elevators in the community for the service. Ideally, you should concentrate on securing elevators in commercial buildings such as malls, office towers and hospitals. The higher the elevator foot traffic the easier it will be to secure advertisers to purchase the advertising spaces. Furthermore, to secure the best elevator locations for the business, consider a revenue split arrangement with the owner of the building or property manager of the building and develop interesting ways to display the advertisements.

And if you"re running ads on other channels, DOOH can boost your results across the media mix. A study by the IPA suggests that digital-out-of-home improves the performance of online advertising by 31%, paid social by 56%, and search by 80%.

These media placements can be especially useful if you want to reach your audience where they feel most at ease, first thing in the morning or right before they turn in for the night. Read on to learn how elevator advertising can help you engage with your ideal customers at home.

Media planners and buyers know the importance of a well-placed message to reach the right audience at the right time. That"s why coffee shops put up billboards a block away from the store and restaurants run evening rush-hour radio ads — to catch people on their way to work or heading home.

Elevator advertising gives you the chance to connect with your ideal customers right outside their door. It"s the closest you can get to OOH advertising in their homes.‍

When your customers are riding in an elevator, they"re (literally) a captive audience, and the elevator is the first out-of-home advertising placement people see when they leave their apartment condo units.

The average elevator rider takes four trips in an elevator daily. Think about what messages you’d like your audience to see when they first leave their homes in the morning and right before they step in for the evening.

If they live in an apartment tower, they"re almost always going to be taking the elevator to return home. This final journey is characterized by a unique mental state. Elevator riders are starting to relax, and they"re looking for a positive experience.

Marketing channels that align with consumer habits — daily elevator rides, for example — are extremely valuable because they can guaranteerepeat engagement.

Residents already regularly check the screens in their buildings" elevators because they display important daily info, like:Building announcements from the property managers

Aligning your ads with that useful and desirable content can help you build awareness and create a more positive brand experience for elevator riders (and future customers).

When you place your ads in residential elevators, you don"t have to worry about the weekend dips in traffic that come with advertising in an office building, commercial centre, or other traffic hubs.

At-home elevator ads are a high-frequency, 24/7 medium, meaning that they"re always on. And with at least four rides per resident per day, your message is more likely to be remembered.

Plus, people are spending a lot more time at home since the start of the COVID-19 pandemic, making residential elevator advertising a better DOOH investment than ads in city centres and other highly populated areas.

Our data shows that residential tower elevator traffic is at 91% of its pre-COVID levels in Calgary and Edmonton and 80-78% in Vancouver and Toronto. In comparison, commercial traffic throughout the country remains at only 20-25% of historical levels.

With so many people now working from home full-time (42% of the U.S. labor force, for example), at-home elevator ads are a better investment than placements in office building elevators.

While not all apartment and condominium communities are homogenous, knowing the info above can help you choose which buildings you buy elevator ads in. You can then segment, target, and reach customers near your business and drive them through your door (or to your website) at the right moment.

Plus, you control exactly where your message is placed, and you don’t have to worry about competing ads, ad blockers, or negative comments. You have a real opportunity to reach an uninterrupted audience as the only form of "distraction" in an intimate space.

Last but not least, elevator advertising is more measurable than other OOH placements. And measuring the effectiveness of your campaigns is critical — otherwise, how do you know if you"ve made the right investment?

Here"s how we measure elevator ad campaigns for our clients: Unlike other OOH mediums, the Visual Impression platform lets you measure, track, and optimize your campaign performance at a level similar to digital ads. You also have access to audience demographics and engagement levels for your campaign.

Our anonymous audience analytics technology lets companies serve ads in real-time and target based on age, gender, and more withoutcollecting personally identifiable info about elevator riders. Safety and privacy is top of our minds and our technology holds Privacy by Design certification.  Standard industry impressions are estimated based on the number of plays that each ad gets in the elevator, regardless of if anyone is actually looking. Those numbers end up widely inflated, whereas our impressions are verified by our AI-powered audience measurement platform — and are backed up by a solid ROI for advertisers.

Our platform was built to deliver truly exceptional DOOH leveraging AI and machine learning to target ads in a way that is often only achievable through online ad placements. Learn more about Vertical Impression and start turning elevator riders into customers.

Elevators have become a unique part of North American work and apartment culture since the Otis Elevator Company began manufacturing passenger elevators for use in American buildings in 1857. Fast forward today, we think you’d be surprised at how thoroughly they influence our society. Here’s just quick overview of the scale of the impact they have on our day-to-day lives:

Even though elevators have become an essential tool in our cities, the practice of advertising in elevators is a relatively new one and elevator screens are even newer.  In this article, we’ll introduce you to some of the unique social circumstances that make elevator advertising a compelling medium in 2020 and beyond.

We’ve all been there. The uncomfortable eye contact, the little dance of who presses the button, the awkward conversation with people you only vaguely know.  Elevators can be uncomfortable social places, so having a central point of focus is seen as a welcome option for many riders.“When gentlemen were still expected to take off their hats in a woman’s presence, people couldn’t figure out whether an elevator counted as a room, and thus whether hats were expected to be doffed. Now, we just worry about avoiding eye contact. -Fast Company”

Combined with the fact that elevator screens like ours include helpful information such as weather, sports updates, breaking news, and building notices, screens have become a habitual source of information for most riders.

Those who work in consumer product marketing know the importance of a well-placed message to motivate immediate behaviour. From putting up billboards for a free coffee a block away from the store, to rush hour radio ads, connecting with customers on their way to work has always been an important practice in marketing.  Elevator advertising gives brands the opportunity to connect with potential customers right outside their door. It’s the closest thing you can get to advertising in their home, while still being in the physical world.

The average elevator rider takes 4 trips in an elevator daily. Think about what messages you’d like your audience to see when they first leave their homes.

If you live in an apartment tower, you’re almost always going to be taking the elevator to return home. This is the final mode of transportation before you arrive home, and this final journey is characterized by a unique mental state:Riders are starting to relax,

Marketing channels that align with consumer habits are extremely valuable because they can guarantee repeat engagement. Elevator screens quickly become a useful part of many resident’s lives because they display:Building notices from the property managers

118 seconds is the length of the average elevator ride in New York City. While other cities will vary in their average ride time, elevators create the conditions for a long attention time for advertising exposure.

Why is attention time important? Because so often ad impressions are sold that have no physical way of reaching your given audience. Here are the most common ways some vendors sell low-quality, low-attention time impressions to clients:Online banner ads are rendered outside the viewing window of the reader.

Elevator screens in Canada got their start in the 90s, but only in a very small segment of commercial buildings in Toronto. Today, Vertical City’s screen network has grown to cover residential buildings and commercial buildings in cities across Canada. The introduction to screens in residential buildings is a very recent occurrence, which means that most residents haven’t become accustomed to them.  This new medium is your chance to connect with Canada"s urban population in a new medium.

Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.

When users become more and more ad blind, and old ways of advertising fail  – advertisers have to use something called imagination to come up with new ways and places for advertising. A good example could be elevator advertising.

Elevator? Yes, according to statistics the average number of riders in a high-rise building is 500 people per day[1].  Besides automatically being unusual and eye-catching, these ads cannot be turned off like TV ads, and by some people are viewed more than once a day.

Advertisements through mass media and banners are getting too mainstream that people have grown accustomed to ignoring these ads, and at times actively avoiding them. So much is spent on advertising that failure to grab bypasser’s attention is simply a hint that the technique used is not good enough.

From billboards and buses, we now turn our attention to elevator advertisements. While buses move around town, elevators make their way up and down between floors and have moving doors that when creatively utilized can convey messages real well. But don’t take our word for it, check these 20 creative ads out for yourself and see if you agree!

On a hot day of shopping a cold, refreshing drink will be able to freshen you up in no time. This cup plastered over the moving elevator is just the right reminder for you to grab a Coke to quench that thirst.

Holy moly, did they forget to put the bottom on this elevator? If claustrophobia is one of your worst fears, hopefully you are not crippled with fear when it comes to heights as well, or you will have to take the stairs to get where you want to go.

If you have a love for bird’s eye view of cities then this is the elevator to take, provided you have full control of your acrophobia (fear of heights). Take this as a test run of what to expect if you were to go to parachute school.

For many people cosmetic surgery gives them a new breath of life. If you were to take this elevator up to Dr Kim’s, get the literal treatment of touching God’s finger and being born again, courtesy of this Creation of Adam recreation.

Oreo cookies and milk, the ultimate combo for a great midnight snack or a breakfast delight. Can you taste the cookie melting in your mouth yet? Let’s dunk it by pushing the down button in the elevator again!

The advertisement was made during the campaign against the injustice in Guantanamo Bay. To increase the awareness, the advertiser used elevator doors to dramatize the plight of prisoners who were held in isolation and in violation of international laws.

Yeah, if the elevator breaks down, and you are overweight, then you’d definitely have a harder time getting out. Can you tell this is an ad for a gym membership?

The side of the elevator is designed like a thermometer and the elevator itself represents the mercury column. The climate we are experiencing now changes as randomly as the elevator moves up and down the ‘thermometer’. And what is controlling the temperature? Our fingers – when we push the floor buttons.

Now this elevator ride is a full 360 degree experience for a shark week promotion. While inside the elevator cum cage, you are fed live footage of actual cage drives and swimming sharks circlingi you. The icing on the cake? The theme music from Jaws — the perfect elevator jingle!

IKEA has always prides itself to carry furniture and designs that are great space savers. This ad takes that claim home. Imagine living in a space the size of an elevator. The house chorse would be non-existente!

What’s not to like? The elevator door that looks like a group of zombies are trying to get out, and at the back of the elevator, the reason for them to move as fast as they can out of that elevator!

The iconic act of ripping Clark Kent’s work shirt to reveal Superman’s costume underneath makes for a great elevator ambient for fans and elevator-takers alike.

Maybe if we were living in one of those "top tier cities"... they must have them all over the place... though we"ve spent a lot of time in New York City and Las Vegas, and you"d think those places would have a bunch of elevator ad, if any city does. But nope, never seen one ourselves.

Elevator advertising is emerging as a hot new trend in advertising. Adverting in elevators is not as crazy as it sounds. Increasing number of companies is making use of elevator advertising to do marketing to a targeted audience.

One of the most attractive aspects of elevator advertising is the sheer numbers of persons it reaches. The average number of elevator passengers in a high rise building is around 500 persons a day. Over the whole month, the number touches 90,000. Such numbers of audience viewing your ad is not a factor that can be ignored by marketers.

How does it work?:In simple terms, elevators in high traffic buildings are fitted with screens that display high-resolution ads paid by sponsors. The advantages of elevator ads are quite obvious. In contrast to newspaper, TV or web ads, elevator ads cannot be turned off or discarded. In fact, elevator ads guarantee a captive audience. If the ads are placed in busy buildings, they will be seen by hundreds of elevator users every day.

There are benefits to other stakeholders as well. For instance, majority of property owners are ready to welcome ads to their elevators since they reduce vandalism by providing constructive activity for those travelling by them. They are an alternative source of income for the property owners of high rises. Users of elevators also appreciate the free entertainment value of ads, as they climb up or down buildings using elevators.

Typically, elevator advertising is bought via third party providers, who have former connections with high rise buildings. The provider of advertising will work with you to create high resolution ads and choose placements, which have maximum visibility to target demographic. Contracts are usually for 12, 6 or 3 months.

Formats:The format of elevator ads is similar to print ads of high quality. The crucial criterion is the size of the ad which ranges from business card sizes to 5 to 7-inch ads or bigger. In case you need assistance, you can rely on advertising agencies to design the ads. You can even get a business card size ad to be adapted to big screen format.

Types:Elevator ads are available in numerous options. Here are some of the popular choices:Display frames: They are most common, lightweight and lockable aluminium frames, which are designed to hold ads of different sizes and shapes.

Digital display:Elevator ads are increasingly featuring LCD displays. A single digit display can operate a loop made of high-resolution ads from multiple advertisers. One can change the ads frequently when the client makes such requests such as for new offers and promotions.

Elevator wraps:Wraps are made of a unique adhesive material which can be affixed to any surface on the outside and inside of the elevator. It is possible for advertisers to manifest high levels of creativity with wraps. Examples include humorous and displays which leave a huge impact on those viewing the ads.

The effectiveness of elevator advertising depends on the targeted placement of such ads in locations where it will attract most consumers. If a choice is between cost and location of an ad, the location must reign supreme even if it costs more.

If your targeted customers live in an upscale building, you have a high chance to make customers. Here are some tips for using elevator advertising to reach your ideal clients.

One of the great chances for digital elevator advertising, or DOOH(Digital out-of-home advertising). Why because elevator advertising enables marketers to design engaging, lasting, and sometimes interactive campaigns that target audiences where they already spend most of their time.

The volume of elevator advertising in 2019 was very high and many industries benefited from it. And according to the survey, this number is expected to increase significantly in 2023 as compared to 2019. Moreover, elevator ads were the primary factor in the growth of OOH(out-of-home) advertising globally in 2019.

Additionally, DOOH can improve your results across the entire media mix if you’re running ads on other channels. According to an IPA study, out-of-home digital advertising increases paid social effectiveness by 56 percent, search by 80 percent, and online advertising by 30 percent.

If you want to reach your audience where they are most comfortable, early in the morning or before they go to bed at night, these media placements can be especially useful. Continue reading to find out how elevator advertising can make it easy to engage with your ideal customers at home.

The importance of smartly passing messages with an elevator advertising agency to reach the targeted audience’s time has been acknowledged by elevator advertising agencies and buyers. Businesses put up posters within a block of shops, and restaurant owners run advertising messages during the evening rush hour to target people on their way to work or home.

Located in the elevators of some of the nations premier office towers these digital screens offer advertisers a unique opportunity to reach an audience of educated, affluent, business leaders in an uncluttered environment.

As with other digital networks, elevator advertising can be highly targeted to both audience demographics, and even time of day. According to the Nielsen 2013 "Office Pulse" report 88% of viewers will shop during their workday.

This professional campaign titled "Elevator" was published in Turkey in April, 2008. It was created for the brand: Becel, by ad agency: Lowe. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 14 years ago.