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The marketing world concurs; that paper is in the past, all is now digital, and digital signage is everywhere. From the landmark Piccadilly Lights, revamped in 2017 with a state-of-the-art 4K LED screen and running cutting-edge digital signage software, to the iconic Times Square digital screens. Digital signage is all around us.

If you are a business owner or a marketing manager, finding a digital signage solution is a must. 70% of U.S. residents aged 12 or older have seen a digital video display in a public venue in the past month. That is a huge audience you need to make sure you are taking advantage of.

That’s why we’ve put together a list of some of the best digital signage software tools around, to help you make the most out of your digital displays. No matter what your requirements are there is a solution for your needs.

With this digital signage solution, you get the ability to create and schedule playlists on a single interface. This allows you to put multiple pieces of content together and set the displays to cycle through a playlist, instead of having to schedule each piece of content.

Screenly also offers you the ability to display 1080p Full HD images, videos, and live web pages. Usefully, the software automatically detects your TV and monitor dimensions to render your signage in the highest resolution available.

You can use Screenly OSE for free, however, if you want key features such as the ability to manage multiple screens from a single account and cloud-based storage, you’ll need a subscription. A yearly subscription to the Business plan costs $17 a month per screen.

This digital signage software is ideal for a variety of purposes, from displaying business metrics on a dashboard to digital menu boards in a restaurant. For QSRs, an effective digital menu board is particularly important as 29.5% of customers find digital menus influential for the purchase of a product.

Marketing themselves as the first company to offer advanced digital signage to everyone for free, DigitalSignage.com is a browser-based solution that allows you to easily create an amazing digital presentation on your PC. You can then share this to an unlimited number of remote screens. This is the major selling point of DigitaSignage.com, as most options require you to pay for their subscription service to unlock additional screen support. For example, you could have a monitor close to your point of sale and an advertising kiosk, such as the LamasaTech Guida kiosk shown below, as another screen closer to the entrance. Both would be able to display your digital signage content.

To access all of the features DigitalSignage.com offers you’ll need the Enterprise subscription. However, the free version offers you enough core features to be able to create and display your content.

Features such as content scheduling and multi-screen support are available with this software. You can set what your displays are showing, allowing you to more directly engage with your community via graphical, video and text-based messages.

Part of the reason for its popularity comes from the fact that this convenient tool is open-source, which means the service is free to use and deploy. To run your digital signage software with Concerto you just need to pay for the hardware, such as a freestanding advertising display.

PeakSignage gives you the ability to launch your messaging and monitor your screens from an online dashboard that can be accessed from anywhere in the world via any modern browser.

One of the stand-out features of PeakSignage is the drag-and-drop layout editor. You simply select which element or widget you want to add to your content, then drop it where you’d like it to appear. No set zones for these elements means you have complete flexibility when it comes to designing your digital signage.

PeakSignage also allows you to group your screens, meaning you can easily align the messages on your devices. For example, if you have a window display, like the one shown below, and a few freestanding kiosks in your reception, you could group all of these and have them display your welcome messages. This saves you valuable time, as you only have to create your content once and then push it to the group rather than having to create duplicates for each screen.

A bonus here is that you can use these grouped screens to clearly communicate with your employees as well as customers. Using PeakSignage, you can display useful information such as a calendar of meetings or current targets on your screens. This will improve your internal communications, which can result in a 25% increase in productivity from your staff.

Another useful feature is the Emergency Override. This lets you create an alert, which could include fire exit locations and meeting points, that will be displayed on your screens in the event of an emergency. You can activate the emergency mode from the PeakSignage dashboard and your screens will immediately update to display your alert message. This lets you provide the safety information your customers and staff will need quickly and clearly, helping to improve your on-site safety.

In terms of the user interface, Yodeck has a straightforward dashboard making it easy to navigate quickly. Your media files can be pushed to a screen directly from the upload page, so your content can be displayed right away with no downtime. Free templates are also included to help you get started with creating your digital signage.

ScreenCloud markets itself as a “barrier-free” digital signage solution. This is definitely the case when it comes to connecting the app to your screens, as any media player or even “smart TV” can be used as your screen.

Once you have connected your screen and added it to your account, you can use the web portal to start assigning content. As with many of the other solutions in this article, you can manage your screens and assign content remotely.

Creating content is done by uploading your images or videos and placing them on the canvas, where they can be positioned and resized. To add more life to your digital signage, OptiSign offers a set of widgets such as date, time and weather, that will alter depending on the location of your screen. The stand-out widget though is the Apps widget. OptiSign has a range of apps that you can link to your content and display, these include:

OptiSigns subscriptions start at $10 per screen per month. This gives you the basic features you’ll need to create your digital signage. Custom fonts, a feature that helps give your digital signage a more unique look, are unlocked in the Pro plan for $12.50 per screen per month. While you’ll need the Pro Plus plan to access more security features, as well as alerts if your screens are down.

Our tabletop digital signage selection includes innovative merchandise shelving with LED screens. These retail fixtures feature a multimedia display for communicating directly with customers. Present informative videos with audio or simple slideshows to drive engagement from passersby. This multi-tiered shelving is powerful for featuring a variety of merchandise including makeup, food items, and other impulse purchases at the point of sale. Inform and attract potential customers with these dynamic merchandising solutions.

Countertop literature holders with digital signage are excellent for promoting and executing your print marketing campaign. These desktop displays provide dispensers for brochures and catalogs alongside supplemental electronic media. Give passersby as much information about your company"s services as you can in one space by playing an audio-video message and supplying take-aways. Some models include custom printed graphics around the screen for a full promotional presentation.

Ballot boxes with digital signage are another great solution for non-profits, fundraisers, and charitable causes. A video screen placed on the front of the donation bin illustrates your organization"s goals and encourages larger contributions. Explain why they should be interested in donating using a dynamic message that can be updated from campaign to campaign. The electronic ballot boxes can also be used for comments, suggestions, and votes, featuring messaging about how user input will be used to guide company policy. Choose our custom printed donation bins with LED screens for a completely customized look.

Electronic signage frames are flat panel displays with one job: featuring engaging promotional content. These compact desktop multimedia screens promote anything from new merchandise and specialty menu items to company portfolios and charitable campaigns. Some of these LED photo frames can be mounted to walls while others include a full color custom printed graphic that surrounds the flat panel. There"s so many great ways to promote yourself with personalized advertising!

Optimize your countertop and strengthen your branding using touchscreen applications, multimedia slideshows and informational presentations alongside your merchandise or to support your service offerings. While compact, these modern and convenient solutions create an immersive experience for your guests and reinforce the consumer confidence that only digital can provide. Our tabletop digital signage fixtures attract attention to your latest business initiatives, helping to provide critical information at the time of a sale to upsell order value, clear out merchandise and encourage larger basket-size with add-ons. Incorporate portable models into your trade show or sales booth for an automated digital sales rep that will attract passersby or inform standby prospects.

Small, integrated fixtures with built-in media players are a proven method of raising attention and awareness to non-digital print materials and point-of-sale displays. Play informative videos with audio or simple slideshows that impart supplemental sales messages directly alongside product or marketing literature. With their low square-footage, these integrated fixtures can be propped and positioned on counter space in the most critical areas of visitor flow. For a fully digitalized tabletop display, shop any combination of our exclusive interactive kiosks, frames and custom graphic screens and let digital do more for you today!

The slick, high-definition (and often touchscreen-enabled and sensor-laden) displays garner passersby"s attention and targeted audiences within the digital signage space. Still, it is the software quietly working behind the scenes that makes everything happen, as in what gets displayed and when.

Regardless of size, just about any organization or enterprise stands to benefit from digital signage. Today"s digital signage software offerings include powerful features and capabilities that can be implemented and maintained completely in-house without the need to outsource the management of digital content.

For those operating devices with Google"s Chrome installed, the Chrome Sign Builder is a free and easy way to cast signs across connected displays. Chrome Sign Builder is simply an extension that gets downloaded and appended to the Chrome browser in a matter of minutes and is quick to learn.

Although Chrome Sign Builder is not a standalone digital signage software and lacks many of the developers" enhanced features, for those who specialize in this field, it is more than adequate for casual users. Those who simply want to display information that may not require frequent updating or need to convey fluid, real-time data will be satisfied with this software.

Developed by a student-run group at Rensselaer Polytechnic Institute (RPI) in New York, Concerto is an open-source, Linux-based digital signage software that, despite being free to use, offers a full suite of features.  These elements are designed to produce impactful presentations that can be streamed through a computer and displayed on any connected monitor or TV.

The design and layout of signage content are straightforward using built-in tools and templates and does not require any computer coding knowledge to produce professional-looking displays.

Developed by Fuel9 LLC based in Florida, Display Monkey is another browser-based digital signage software that is open-sourced for all enterprises, small and large, to use for digital content management. Powerful presentation enhancement tools are available to transform messages and ideas into impactful visual content that will engage and inform the target audience.

Embed Signage"s digital content software is currently configured to run on nine operating systems, including Windows, iOS, Android, Chrome, etc. As a comprehensive digital signage solution, Embed Signage is a one-stop-shop for designing presentations, deploying them to designated displays in the network, and gathering detailed screen data to make crucial business decisions.

The creation of presentations using the Intuiface program requires a PC running Windows 7, 8, or 10. Still, digital content can then be displayed on devices operating on Windows, Android, iOS, and Chrome platforms, as well as several others. Intuiface"s content management systems offer a full suite of interactive components regardless of pricing level (including the free version).

As an important caveat, the MangoSigns platform requires that each screen be connected to a compatible, third-party device onto which the MangoSigns player software has been installed (MangoSign also has its own proprietary device). These devices are relatively inexpensive and readily available but do represent hardware costs that correlate to the number of screens in the digital content network.

Over 20,000 businesses worldwide have entrusted their digital signage needs to Israeli software developer NoviSign"s content management platform. From digital menu boards to interactive wayfinding displays to smart infotainment screens, NoviSign is considered an industry leader in the digital content space. Its illustrious list of clients backs up this notion.

piSignage"s paid platform is offered through a license, which is a one-time purchase (one license per display) along with an annual subscription, but two free licenses are offered just for signing up through the company"s website.

With corporate offices in the U.S. and Canada, Rise Vision has over 9,000 clients worldwide for its digital signage software. Although it is perfectly suited for business enterprises, Rise Vision"s sled-described focus for deploying its content management platform is toward educational institutions with over 3,000 schools among its current clients. By 2027, Rise Vision aims to have over 1,000,000 displays in schools.

Developed by New Hampshire-based Cirrus Systems, ScreenHub is a cloud-based content management solution system designed for digital signage networks of all sizes, from a single screen to over a thousand displays. The free software version includes 5 GB of cloud storage for digital content as well as automatically pushed software updates.

It should be noted that this service does require the one-time purchase of Screenly hardware in the form of a small player (roughly the size of a smartphone) that must be connected to each display in a client"s digital signage network.

XhibitSignage is a cloud-based platform accessible through any web-enabled device and is regularly updated so that its features not only remain current but cutting-edge. This software emphasizes ease-of-use, enabling businesses and organizations to create professional-caliber presentations while streamlining the deployment of content and management of screens.

Xibo is an open-source, cloud-based digital signage platform from a developer based in the United Kingdom. With its user-friendly, highly intuitive interface, Xibo has developed a loyal following around the world with over 55,000 deployed displays and 3,000 monthly software downloads.

Yodeck touts its digital network"s security as worthy enough for even the largest enterprises to take comfort in, while its team of remote technicians stands ready to resolve technical issues that may arise. Other key benefits and features include:

The power of advertising is beyond dispute as it can make or break companies" fortunes while influencing consumer preferences and buying habits. It is how billboards came to be and why they have evolved into electronic displays with content refreshing every 30 seconds.

It is also why more and more restaurants display their everchanging menus on TV monitors above the cash registers and why walls of LED displays are replacing bulky, monochrome monitors in airports and other mass transportation hubs.

Whereas billboards and other printed OOH advertising are static, digital signage can display content that not only changes and updates as needed but can also be adaptable to evolving circumstances through conditional scheduling and programming

When it comes to correlating digital signage expenditures to sales conversions, the resulting data is clear and convincing. For instance, according to the Small Business Administration (SBA), small businesses stand to benefit immensely from digital signage, with up to 150% increases in business being reported. As far as recouping initial costs of implementing digital signage, as low as three months" ROI has been noted.

Retail operations with digital signage encourage shoppers to spend 30% more time browsing while providing digitally displayed infotainment near cash registers decreased perceived waiting time by 35%

For any enterprise, small or large, private or public, incorporating digital signage into daily operations is a potential game-changer. In today"s world, digital content is far more than simply displaying information electronically. It is a transformative way to inform in a targeted and persuasive manner and a highly adaptable channel through which to interact with a captive audience.

These screens are designed to be flown or suspended from above. In addition to screens, the agile Acrobat motorized lift is available to facilitate flying screens and more.

Additional Draper projection screens not shown on this page can be used in flown applications. Please contact your sales representative to discuss your specific needs.

To facilitate raising and lowering Draper screens and other eqiupment, we offer the powerful and versatile Acrobat lift. Acrobat’s lifting mechanism improves function and serviceability in areas with tall ceilings. Acrobat was specifically designed to lift our Paragon, Targa XL, Premier XL, and StageScreen projection screens, and much more. With a 1,000-pound (454 kg) lifting capacity, Acrobat can be also used to lift a variety of other products such as scoreboards, lighting systems, and speakers. Travel range up to 34" (10 m).

LG takes pride as the leading provider of innovative, flexible and feature-packed Commercial Display Products in the market. Boasting the cutting-edge features and modern design, LG Commercial Displays redefines a whole new way of delivering an ultimate viewing experience to enhance engagement with the audience. From Ultra UD OLED monitors for a digital signage network to hospitality TVs for in-room entertainment solutions, LG Commercial Displays offer a variety of display products to meet the demands of every business environment including:

Commercial TVs: Designed with industry-specific features to deliver customized content to entertain your clients. From advanced commercial LED TVs to affordable LG SuperSign TVs, explore our wide variety of options that will fit your display needs.

Digital Signage: Raise your sales with LG Digital Signage and discover our collection of LED Backlit Displays, DS Media Players, Stretch and Touch Screen Displays. Our digital signage displays are available in different sizes and specifications to match the requirements of your business.

Outdoor Displays: Engage with your audience with Open Frame, Window-Facing or LG MRI Displays featuring the latest technology in digital outdoor displays. Experience a revolutionary way to interact with your consumers in any outdoor environment.

Monitor & TV Accessories: Install your display TVs and monitors with genuine and easy-to-use TV wall mounts and stands for an enhanced viewing experience.

One way retailers have incorporated the digital experience into brick-and-mortar stores is through digital signage. Digital signage is exactly what it sounds like: signs and screens you can use throughout your retail store that display ads, videos, traditional store signage, or any other message you want to relay to customers.

Digital signage–display screens that convey a message–can be found at airports, restaurants, transit stations, retail stores, and on city streets. The message can be in the form of video, static image, text, interactive touch screens, or even live TV.

With digital signage, you can create powerful and engaging displays that attract window shoppers. You can take it up a notch by creating displays that move, like a video. Interactive signs pique a shopper’s interest, encouraging them to walk in and check out your store.

One effective way to use digital signage is to display information on your top-selling products. Right from product material details to comparisons with other products, these displays can help your customer make an informed buying decision and free up sales associates’ time.

Speaking of productive time usage, consider programming your digital displays to share promotions, complementary products, add-ons and extra packages. Automated digital stations can help you grow your revenue beyond what the sales associates are already doing.

Are you actively marketing your brand online? How about sharing some of those efforts in-store? If you’re collecting customer testimonials from online buyers, for instance, consider sharing them through a digital display. Customers love social proof, and it can help them in their buying decision.

Did you recently write a blog post about the top benefits of your product? Consider creating an infographic and sharing it through a digital display. Succinct content on the display can help customers instantly understand the advantages of buying the product; because they have to explain less, it also makes the sales associates’ job easier.

Since they’re already waiting in the queue, near-the-register displays are also a great place to play longer storytelling content that talks about your brand and its mission. This not only engages the viewer, it also cuts down perceived wait times and helps create a better customer experience.

Digital displays: As the name suggests, a digital display is simply a screen that plays your content. Although they look similar to normal television sets, digital signage displays can be operated for 24 hours without screen burns. Other types of digital displays include digital menu boards, video walls, transparent LED displays, digital kiosks, and interactive touch screen displays.

Media player: A media player is a device that connects to the display and sends content to it. These players also connect to the Internet, allowing you to change content on the digital signage through a web-based portal.

You need a content management system (CMS) to show content on your digital display. There are different types of CMS available but you should ensure that the CMS is equipped with the following must-have features:

Digital signage is only as effective as the content it plays. Content is regarded as the biggest cost component of digital signage, since you constantly need to update it to make sure it stays relevant. In terms of display content types, here are a few you can try:

These are your typical digital signage where a screen plays some kind of media to attract or engage customers. Digital displays are pretty common in restaurants highlighting their menus or at retail stores promoting offers or sharing their tagline/mission statement.

Interactive screens are an excellent way to reel customers into a retail store and keep them engaged. These screens are innovative, employ advanced tech features (like bluetooth, RFID, infrared touch), and are miles ahead of a basic video on loop.

For instance, GE Lighting created a display that allows customers to press buttons to create different scenarios. In one situation, pressing and holding a knob plays music through a bulb. In another, the demo shows a bulb adjusting from daytime to nighttime lighting. The last act generates a fake lightning storm that causes the power to go out. After the light box goes dark, the bulb pops back on to highlight the battery backup feature.

Nordstrom is using digital signage to make shopping for jeans much less frustrating. Their “Digital Denim Doctor” display uses 360-degree imagery, intelligent programming, and filters to give shoppers a clear path through the choice process.

Makeup and skincare is one category of product customers always want to try before they buy. Sephora listened to its customers and created the ModiFace digital display. Customers can virtually try on Sephora products without having to carry makeup remover wipes.

With all these benefits and amazing use cases of digital signage, you’re probably ready to whip out your wallet. It’s important, however, to understand which solution is the right fit for your business.

To get the most out of digital signage, you need a solution that supports engagement and interactivity. This can mean anything from setting up interactive screens to changing content at a moment’s notice to cater to the audience’s immediate needs.

Bringing digital signage into your store opens up a world of new possibilities for promoting products, serving customers, and enhancing the store experience. You can launch signage by playing your best product ad, or take it up a notch by setting up interactive screens and self-serve checkouts. Either way, make sure you find the right solution that fits your business.

Shopify POS is the easiest way to unify ecommerce and store sales and data. Have all the tools you need to manage inventory, track performance, understand customers, and sell everywhere in one easy-to-understand back office.

Digital menu boards are electronic screens that display menu options, pricing, images, and videos. They are an excellent way to inform customers of your cuisine style, showcase specials and promotions, and encourage upselling. The screens themselves can be pricey—ranging from $325 to $1,400—and the ongoing cost for software can be as low as $7.99 per month.

With advances in smart TVs and streaming devices, it has never been easier to set up digital menu boards and displays. If you’re thinking about adding some to your shop, here’s the easiest way to do it.

There are two ways to set up a digital menu board, both involving a television screen with HDMI or USB connections. Once you have your TVs, you can either connect a signage player or a thumb drive. The most popular setup is using a signage player because it is easier to manage multiple screens from a single dashboard, and most signage players come with easy-to-use menu templates. So we’ll start with that strategy.

Most small, independent restaurants can piece together a digital display system easily. All you need is a screen, a compatible digital signage player, mounting hardware, and cords to connect these components.

Screens:Most digital menu boards operate on smart TVs. Either LCD or LED screens will work; you just need to be sure that the screens you purchase have HDMI ports, as most digital sign players connect via HDMI. The number of screens you need will vary based on the size of your menu, what you want to display, and how much space you have. If you plan to install your screens outdoors, you’ll need to ensure they are graded for water and wind resistance.

What is HDMI? HDMI stands for High Definition Media Interface. HDMI connections can transfer high definition images and high quality audio from one device to another. HDMI connections can enable you to project your menu on a high-definition television screen and even show videos or animation if your sign player supports those features.

With your hardware in hand, you’re ready to mount your screens to the wall. Before you grab your level and power drill, you need to find the ideal location for your screens. You want your digital menus to be visible in high-traffic areas where your customers can see them. But there are a few more variables to consider.

Near electrical outlets.Your screens (and sometimes your sign player too) will need to be plugged in to electricity. You’ll want to place your screens within 3 to 6 feet of a grounded wall outlet.

Near a Wi-Fi signal. Most digital sign players operate via the cloud. To ensure your content reliably shows up on your displays, you’ll need to have a stable internet connection.

Away from glare. Light fixtures and light from windows can cause glare on your screens. You can reduce this by purchasing anti-glare screens, moving light fixtures, or adjusting your screens’ tilt.

Away from heat and water.Restaurants and other service businesses should be mindful of the temperature near their screens. Water and steam are also a concern.

Depending on your restaurant’s layout, mounting your screens from a ceiling or soffit may make the most sense. The slideshow below illustrates several mounting options to help you choose the best spot.

Most digital signage platforms have a gallery of images and content widgets to help you create dynamic images, animation, or even videos to enliven your displays. Alternatively, if you have design experience or a designer working for you to create menus and other content for your digital menu, you can design your own digital menu.

If you lack the administrative bandwidth to design displays yourself, you might prefer to work with a platform like Reach, which includes design services for subscribers. Alternatively, you could hire a freelance designer from a site like Fiverr to create templates you can reuse.

The menu with a header. This dynamic design has clearly established areas for standard menu items and specials. The header image can easily be updated to reflect an upcoming holiday without disturbing the rest of the menu.

Setting up a digital menu display using a thumb drive will save you a little money, mostly in monthly software fees. You’ll still need to buy screens and mounting hardware, though, which are the costliest parts of setting up a digital menu.

The biggest difference between a sign player setup and a thumb drive setup is that thumb drives do not require internet access to operate. So, you can place your screens without any regard for Wi-Fi signal strength. This process varies only a little bit from that of using a signage player.

Step 2: Mount your screens.The way you mount your screen will vary depending on your restaurant layout. You’ll want to use appropriate mounting hardware and install it in sturdy walls with electrical outlets nearby.

Step 4: Insert the thumb drive into the TV.Plug the thumb drive into the USB port of your smart TV. Use the television remote control to navigate to the output that corresponds to the USB port. You’ll need a thumb drive for each screen you plan to use. If you want different images to display on different screens, you’ll need to design menus for each one.

Smart TVs are getting lighter every year, but they are still expensive, sensitive equipment that can do some real damage if they fall. If you are even the slightest bit stressed about installing screens yourself, call a licensed professional. If you buy your screens from a big-box retailer like Best Buy or Home Depot, you can use their referral tools to find a local, independent installation technician. These professionals tend to focus on basic wall-hanging installations; you may need to shop around for more complex, ceiling-hung installations.

If you are mounting several screens in walls without grounded electrical outlets, you should also call an electrician. It may be less expensive in the short term to connect your screens via lengths of extension cords, but daisy-chained extension cords can be a fire and trick hazard. It is far safer to have a professional install a few more electrical outlets exactly where you need them.

Clearly, there are a few different costs associated with digital menu boards. Most small businesses can expect to pay about $400 to $1,700 for a single digital menu board with all its necessary components. The biggest cost variance comes from your choice of screens. The larger your televisions and the higher their resolution, the pricier your setup will be.

Most digital menus can operate with LCD or LED television screens. Though LEDs tend to be better for digital signage because they are lightweight and thinner than LCD screens and generate less heat. LEDs are also less prone to a phenomena called “screen burn,” where traces of an image remain after the screen has changed to a different image.

Costs will vary depending on the brand, specifications like LCD or LED, size, and bulk discounting; costs range from $325 to $1,400 each for 43-inch to 65-inch displays. We’ve listed some popular digital menu screen options in the slideshow below.

This outdoor digital menu is built with Panasonic ClearConect screens that can operate from -31 to 140 degrees Fahrenheit, and can withstand driving rain. They are available from Panasonic at custom-quote prices.

Depending on the complexity of your setup and whether or not you need to wire new electrical outlets, your installation costs can vary from around $300 to over $1,500.

Implementing digital signage can be an affordable upgrade from the paper or plastic sign solution you have now. If you’re outfitting your space with multiple screens, it could be a sizable investment. The average cost of a full-scale, multi-screen restaurant installation is around $12,000, but many small businesses find that their systems pay for themselves in 12 to 18 months. This makes sense as you’ll be saving on printing and design services and have increased potential for upsells.

When it comes to the pros and cons of digital menu boards, the positives stack up quickly. Using a digital menu board can help drive sales. They are incredibly convenient, and you can display calorie counts easily. Yes, a digital menu is pricier than a printed menu, but it’s an investment that will likely pay off within a year.

Nutritional info: It’s far easier to display nutritional information on your food menus with a digital menu board; if you make any changes to an item, you won’t have to reprint a menu with the new calorie count.

Power usage: Most smart TVs are designed to be energy efficient, but even the most efficient smart TV uses more energy than a paper menu. Every hour your restaurant is open, your digital menu boards will need electrical power, which will have a definite impact on your energy bills.

A digital menu board is an excellent way to entice customers to engage with your restaurant. IT is easy to operate and is a relatively affordable solution to the static menus, directories, maps, and in-store advertising you may currently use. Not only do digital displays give your business some extra polish, but they have also been shown to drive sales and increase customer affinity for your business. They can also free up your staff to build more authentic connections with your customers and drive repeat business. You can find plenty of freestanding solutions or integrate with your POS system.

This iconic LED display stands over seven stories tall and commands the attention of the bustling vehicular and pedestrian traffic throughout Times Square. Capable of full-motion video, live simulcasted events, interactive engagement and social media feeds, this is one of the most powerful digital displays Times Square. NASDAQ Market Site receives worldwide coverage for opening and closing bell ceremonies when US markets are open as well as the New Year’s Eve ball drop ceremony. Fully capable of syncing with neighboring Midtown Financial to create a true domination of Times Square’s south bow-tie.

Standing at 22 stories tall, the Midtown Financial (MiFi for short) consists of 2 high definition LED screens and state-of-the-art technology capable of full-motion video, simulcast events, mobile interactivity, social media integration and much more. It shows prominently to the hundreds of thousands of vehicles and pedestrians that make their way through Times Square each day. In addition, this iconic display lies directly adjacent to 1 Times Square, home of the famous New Year’s Eve Ball. Fully capable of syncing with neighboring Nasdaq to create a true domination of Times Square’s south bow-tie.

This iconic unit is positioned at the most prominent focal point in all of Times Square. Directly above and in sight of the famous New Year’s Eve Ball, this unit not only shows to the millions of people that pack Times Square on December 31st, but also receives worldwide television coverage reaching over one billion people. This digital display is the perfect branding opportunity to command the attention of the millions of tourists year-round as they set their sights and cameras towards one of the most highly photographed icons  in all of Times Square. Additionally, this unit can be seen as far as Central Park South, increasing a brand’s visibility.

Located above one of Times Square’s main pedestrian plazas, the Broadway Plaza Digital’s full-motion screen is capable of targeting a mix of high-income consumers visiting neighboring Nasdaq and business professionals who come to the area for the gourmet food stands and people watching. As a result of visitors coming to the area to interact with the street performances that occur directly below the Broadway Plaza Digital sign, brands will enjoy the added benefit of some of the longest dwell times in Out of Home advertising.

Clear Channel Outdoor (NYSE: CCO) is the US market leader in spectacular sign displays and has long dominated Times Square. With close to one million displays in over 50 countries across 5 continents,  Clear Channel offers innovative out-of-home media and marketing solutions including:

Our billboards allow for unique opportunities in Times Square with roadblocks (owning full share for an extended period of time) and sync (one advertiser dominates all 6 screens simultaneously). We are the only Times Square media company who can offer the sync capability.

The four Express screens are located directly beside Father Duffy Square, starting from ground level up to 18 stories tall. It is a revolutionary LED display that alters the face of the iconic area.

JCDecaux’s large format, street-level digital newsstand network footprint provides advertisers with multiple touch points throughout Times Square. Delivering HD full motion video, JCDecaux’s digital newsstands support all types of content, from dynamic updates, to live feeds, to full interactive programs.

Neutron Media’s Digital Signage display is a state-of-the-art, High Definition, two-sided screen and has the capability of running two separate images. The Mega Screen, also known as the ‘Broadway Spectacular’, is strategically located five flights above street level at 1500 Broadway & West 43rd Street in the heart of the Times Square Plaza. It is situated across from the iconic NASDAQ and right across from 1 Times Square Plaza, where the ball drops on New Year’s Eve. The Broadway Spectacular stands alone, without neighboring screens to clutter the message. At night, it looks as though it is floating!

One Times Square – the internationally-recognized home of the New Year"s Eve Ball – offers the most valuable advertising opportunity in the world. Prominently located in the heart of Times Square, this dynamic signage provides premium, center-stage exposure with full-motion, live-streaming, and interactive capabilities. In early 2019, for the first time in history, New Tradition transformed the bottom 3 screens into one larger-than-life screen dubbed "The 1." At 200 feet tall, this massive digital spectacular is unmissable as it towers over midtown Manhattan, targeting over 5 blocks of pedestrian and vehicular traffic. The top 3 screens were also enhanced and reintroduced in 2019 as "The Countdown," due to their paramount role in the annual New Year"s Eve ball drop. As the official backdrop of this iconic event, One Times Square emphatically rings in the new year along with over a million people in the square and 1+ billion watching around the world. These unmatched digital spectaculars reach millions of daily visitors and billions of online, print, and television viewers year-round – making this the #1 Geopath-rated OOH signage in America.

Full-motion, high-resolution digital spectacular located across from One Times Square – site of the New Year"s Eve Ball Drop – in the heart of Times Square’s bowtie. Positioned directly above the Broadway Pedestrian Plaza, this digital display targets the huge crowds that flow thru the area, as well as southbound vehicular traffic on Seventh Ave.

The Times Square Spectacular digital billboard will "wow" visitors as it soars 68 feet above Times Square in the heart of the Bowtie. Stretching three stories high and encompassing 1,708 square feet, the bright beacon showcases new and exclusive content from the Walt Disney Company, as well as unique third party content, 24 hours a day/365 days a year. The display’s playback system capabilities include, but is not limited to these exciting experiences:

Clearly, human beings are highly visual in nature, and this is a fact that is particularly important when you’re running a physical store. One of the main reasons why people decide to shop offline is to see merchandise in person, and this is all the more reason to design winning retail displays.

The best way to make a lasting impression is to immerse your customers in a particular environment or setting. Check out the example below. The displays themselves are simple, and the retailer only makes use of a few simple racks and fixtures.

Keep this example in mind for your next display. Recognize that you don’t necessarily have to build something fancy. If you have a strong theme and ensure that all the components of your shop are in line with the story you want to tell, you can create a compelling and immersive experience using just a few simple products and fixtures.

The key takeaway here? Create displays that encourage people to touch and feel for you products. If your items are sitting on a shelf or a table while still inside their respective boxes, you could be missing the chance to connect with your customers.

Need an easy and affordable way to breathe life into your visual merchandising? Use plants. Doing so doesn’t just make your displays more attractive, they can also create healthier and more pleasant shopping experiences.

Having more “green” displays clearly has some benefits, so consider incorporating plants into your designs.For inspiration, look no further than homeware retailer Harper & Grey House. Plants are a staple in their displays and the greens do a tremendous job in accentuating their merchandise.

There are a number of ways to implement cross-merchanding. One is to merchandise items that go together. You could, for example, create a display with a blouse, jacket, and matching purse.

Another idea? Display gift cards next to relevant products. Have a look at what Target is doing. The retailer has some baby-centric gift cards next to some toys in the store’s baby section to remind shoppers about their gift cards.

Speaking of little ones, have you considered creating kid-friendly displays? The practice can be quite effective particularly if you cater to Gen X and Millennial consumers.

Even the most creative displays will fall flat when they’re not well-lit. So invest, in the equipment to make sure that your products are displays in the best possible light.

Is your store on the small side? Consider using portable displays so you can make better use of your space. Such displays are easier to move so you can quickly re-merchandise your shop or make room for other things if necessary.

Portable displays can also help in keeping your visual merchandising focused and on-point. Since you have limited space, you’re forced to only display the most important and most high-impact products.

The following cookware display at Crate & Barrel does exactly that. The top part of the display has images of the items for sale along with a quick description of what each product is and what it does.

Colors can make or break your retail displays, which is why it’s essential to select the right color scheme. A big part of this will be driven by the colors of your products. If most of your items are come in pastel shades for instance, then those colors will be quite common in your displays.

That being said, how those products are displayed together matters a great deal. There are various ways to mix and match colors, so have a think about how you’ll do it in your displays.

The folks at Live By The Sword salon did an amazing job merchandising their shelf of Amika products, which come in a variety of colors.By really leaning into the colorful nature of Amika’s items, they were able to set up a vibrant display that pops.

Take this example from The LifeStyled Company. The team created a display featuring Babe Australia’s products, most of which come with predominantly white boxes and labels.

Timely displays are sure to grab the attention of your customers. Keep a close eye on your retail calendar and make sure that your visual merchandising coincides with relevant shopping events and seasons.

For instance, during last year’s back-to-school season, Target dedicated an entire corner to school supplies and relevant merchandise. The area of the store was filled with large, back-to-school displays that were impossible to miss.

If you’re running multiple stores, make sure your displays reflect the tastes and preferences of each location. Pay attention to local trends and popular products in the area and ensure they’re front and center in your displays.

Got a bunch of quotable quotes up your sleeve? See if you can incorporate them into your retail displays. When done right, a bit of text can complement your products and encourage shoppers to take a closer look.

And as a bonus, walls or displays with quotable quotes are a magnet for Instagram users. With the right display, you’re bound to gain a bunch of social shares and tags along the way.

If you’re looking for ways to showcase your full product lines without cramming your shelves and racks with too much merchandise, then see if you can use technology to “extend” your displays.

Case in point: when the online retailerShowpolaunched their pop-up store in Los Angeles, they chose to display a small selection of products in the shop.

In retail, space conveys value. The more space there is in a store or display, the higher the perceived value of the merchandise. This why many luxury retailers display items in standalone cases while discount stores overstuff their shelves with merchandise.

The right amount of space to use in your store depends on how you want to be perceived. But one thing is clear: if don’t want people to think that your products are cheap, then you’ll want to use fewer items in your display.

Take a look at this window fromSaks Fifth Avenue. The display features a single mannequin and table on which there’s just one pair of shoes. Aside from the paintings on the right, there aren’t a lot of details to distract people from the products.

Upcycling — the practice of using old or discarded materials to create something new — can help you build out-of-the-box retail displays. In the example below, we can see that the retailer used old chairs to create racks on which to hang their merchandise.

Now, don’t get us wrong: traditional racks and fixtures are still essential. But hopefully, this example encourages you to reimagine the use of old items. You never know — that old chair, box, or frame could be just the thing that would get your display to stand out.

If you’re celebrating a special holiday or occasion in your store, use your shop displays to show your festive side. Materials like balloons, tassels, garlands and other party supplies could help your displays pop.

With retail being more competitive than ever, there’s just no room for uninspired and mediocre retail displays. Now, more than ever, you need to constantly cook up in-store visuals can stop people in their tracks and encourage them to buy, share, and come back.

And remember that no matter what kind of display you have, it won’t be effective if it doesn’t showcase merchandise that your customers want to buy. That’s why it’s important to make data-backed decisions when it comes to merchandising. Use your POS or inventory management system to generate sales and product reports that will inform your decisions around what items to show off in your store.

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The broad umbrella of Electrical Engineering (EE) is involved in some part in almost all modern day technological advances and products in areas ranging across telephony, mobile and satellite communications, fiber optics, electrical power and machinery, instrumentation, computer systems, satellite systems, microelectronics, robotics, graphics, automatic control, and telecommunications to name but a few. The Electrical Engineering major is a flexible, broad-based program that provides a rigorous grounding in the analytical and experimental foundations of electrical engineering while allowing a student substantial flexibility in crafting an individualized program reflecting his or her interests and career goals.

Electrical engineers can apply physics and chemistry in modern nanotechnology devices, can encode and manipulate information in circuits and networks, and can mathematically understand and reason with large amounts of data in real time.  This makes electrical engineering one of the broadest forms of engineering, resulting in very broad set of possible careers.  The societal impact of electrical engineering can be found in numerous domains, ranging from smartphones, to 4G wireless, to medical imaging, to electric as well as driverless cars, to the internet of things.

EE includes the engineering of electrons, magnets, photons, electro-magnetic waves, quantum states, and electro-mechanical structures. Electrically Engineered systems provide communication, sensing, actuation, display, storage, conversion, control, and computation.  EE’s have given us audio and video capture, processing, storage, transmission, and reproduction, wireless, wired, and optical communications, gigabit and terabit data storage systems, gigahertz processors, radar, microwaves, micro- and nano-fabrication, medical sensing, ultrasound, MRI, personal health monitoring, autonomous robot control, solar cells and energy harvesting, LCDs, flat screens, and projection displays.  The EE discipline includes both the design and implementation of physical realizations (devices, circuits, antennas) and the mathematical tools for optimizing the exploitation of these systems (control theory, information theory, digital logic, signal processing).

“Electrical Engineering at Penn can easily be thought of as “The Umbrella Major.” It encompasses so many diverse subjects, allowing students to either specialize in one particular field or receive a broad understanding of different disciplines. The curriculum is structured so that students take the introductory courses in Circuitry, Nanosystems, and Decision Systems; afterwards, they’ll have the vocabulary and knowledge to determine whichever career path they are interested in while having a base understanding of all fields in EE. It’s a major that offers flexibility and depth, a true rarity.”

Electrical Engineering at Penn can easily be thought of as “The Umbrella Major.” It encompasses so many diverse subjects, allowing students to either specialize in one particular field or receive a broad understanding of different disciplines. The curriculum is structured so that students take the introductory courses in Circuitry, Nanosystems, and Decision Systems; afterwards, they’ll have the vocabulary and knowledge to determine whichever career path they are interested in while having a base understanding of all fields in EE. It’s a major that offers flexibility and depth, a true rarity.

My favorite Electrical Engineering class would have to be ESE 111. This may come as a surprise to some, since it is the most basic class Penn’s ESE department offers, but Dr. Dan Lee and Mr. Siddarth Deliwala are phenomenal professors and mentors. They really inspired me to explore the wonders of the major. Furthermore, the final project is an incredibly creative assignment that offers students much leeway to design whatever they want. I ended up building a motorized camera slider that allows users to capture motion time-lapses, something that costs more than $1000 in industry. It was my first ever real engineering project, and I developed a true appreciation for EE.

A long time ago, a crazy guy with a slightly-too-large forehead wondered what lightning was and if we could harness its energy. In pursuit of his curiosity, he ended up flying a kite with a key on it through a thunderstorm and electrocuting himself. Because of this (somewhat idiotic) experiment, I can communicate this bloated story about our beloved founder, Ben Franklin, to you no matter how far away we are from each other. I think people take feats like this for granted. Man’s ability to harness nature is what makes it exciting to be alive. As electrical engineers, we are at the frontier of invention and innovation: we manipulate the world to build tomorrow we want, today.

Grit. Plain and simple: electrical engineering is not easy. Software engineers at least have tools to debug their programs. Debugging hardware is ever more intricate. You have to have a thorough understanding of your project, and copying/pasting errors onto Stack Overflow won’t always work. Of course, the more difficult something is, the more rewarding it becomes. Successful electrical engineers persevere in times of hardship. The most interesting part? If you do your job perfectly, no one should notice your work. The hallmark of a great engineer is his invisibility. The product functions so well that the inventor who created it disappears.

I spend most my time working in Penn Electric Racing, a team that designs and builds an electric vehicle from scratch every year. We race our cars competitively at FSAE Electric in Lincoln, Nebraska every year. It’s an immensely rewarding club that allows me to apply concepts I have learned in class on real-world engineering projects.

“I’ve always enjoyed the intersection of physics (how the world works) and engineering (how we can shape the world in a useful way), which makes the applied physics classes at Penn perfect for me. Penn’s Electrical Engineering major is extremely flexible, and I’ve been able to shape my degree around some of my favorite classes on campus.”

To combine my interests in outer space and nanodevices, I’m submatriculating into a Masters in Electrical Engineering, with a thesis focused on nanofabrication equipment optimized for the space environment.

“To be a successful electrical engineer, it takes a special blend of wanting to understand how electrical systems work in the real world, willingness to roll up your sleeves and work hard, and not being afraid to ask for help. I’ve spent many late nights in Detkin Lab working on EE projects, but I’ve also formed some of my strongest friendships at Penn through ESE.”

To be a successful electrical engineer, it takes a special blend of wanting to understand how electrical systems work in the real world, willingness to roll up your sleeves and work hard, and not being afraid to ask for help. I’ve spent many late nights in Detkin Lab working on EE projects, but I’ve also formed some of my strongest friendships at Penn through ESE.

“Electrical engineering at Penn meets all the requirements of an ideal engineering community. First, we have a team of world-class faculty, complemented by a very supportive department that organizes a great suite of department-specific events. Then we have a vibrant student body, including clubs like The Architechs that organizes a hardware bootcamp and a senior design mentorship program for freshmen. There are also multiple research labs that span robotics, cyber-physical systems, Nano devices, and decision systems, often with undergraduate research assistants who participate in various projects during the semester… The EE community is diverse group of students with the most interesting goals, and it is a perfect place for anyone with an insatiable taste for learning and a desire to utilize the many opportunities offered.”

Electrical engineering at Penn meets all the requirements of an ideal engineering community. First, we have a team of world-class faculty, complemented by a very supportive department that organizes a great suite of department-specific events. Then we have a vibrant student body, including clubs like The Architechs that organizes a hardware bootcamp and a senior design mentorship program for freshmen. There are also multiple research labs that span robotics, cyber-physical systems, Nano devices, and decision systems, often with undergraduate research assistants who participate in various projects during the semester. Furthermore, we have a very strong alumni with careers in consulting, academia, tech companies and start-ups, NGOs, governments, and even Wall Street, return frequently back to school and continue on the legacy of EE at Penn. The EE community is diverse group of students with the most interesting goals, and it is a perfect place for anyone with an insatiable taste for learning and a desire to utilize the many opportunities offered.

It is tempting to associate EE exclusively with electricity, but its applications are much more far-reaching than simple electronics and electrical systems. Electrical engineering is involved in most technological developments, ranging from communication systems and electrical power systems to design of consumer products and even applications in the financial industry. Naturally, students in electrical engineering study a wide range of subjects that can be readily applied to such fields, including a healthy mix of mathematics, computer science, physics, and project design.

In my opinion, the most important qualities for a successful electrical engineer would be “patience” and “independent thinking.” Working with hardware components is often not as straightforward as solving differential equations or writing code. In many of our endeavors, we are faced with imperfect parts and erroneous circuits, and the best way to cope with such problems is to be patient and iteratively consider why problems occur and identify subsequent solutions. In a similar vein, most of the questions asked in any engineering project will most likely not be covered specifically in class — a successful electrical engineer will be dauntless in learning new concepts and seeking innovation through all possible means.

After my first year at Penn, I served in the Korean Army as an operations specialist / English interpreter for two years. Immediately after, I worked as a research intern at an embedded systems lab in Korea, where I explored different usages of smartphone’s built-in sensors; the year after, I worked at a hedge fund in Mumbai as a summer research analyst. The most recent summer, I worked as a quantitative research intern at AQR, and I’m still deciding on my career for the coming years, hoping that I will hit the right balance between my interests in electrical engineering and economics.

What other activities do you participate in at Penn?I currently head the Korea-Penn Engineers and Scientists Association (K-PEnSA) and the IEEE-HKN honors society as part of The Architechs. In the past, I’ve been involved in Penn Electric Racing and also worked at the Real-Time & Embedded Systems Laboratory (mLab) for multiple semesters. Outside engineering, I’m heavily involved in the Wharton Investment Trading Group (WITG)’s Quant team, and Penn Chambers Music Society as a pianist. I also manage the Instagram account for the squirrels on Penn campus (@upennsquirrels), so please follow if you haven’t!

Persistence, energy and a passion to link it with real life. It’s much harder to understand and build hardware than software, but if you could make it, it would be ground-breaking. So I emphasize on persistence and energy because you would spend hours after hours of excitement and new discovery in the lab. Another thing I focus on is that EE should be put into real life – technology can’t make its great impact by staying in the lab or on the senior paper on the wall. Always think about how to bring it to real life, and if you could make it, with your understanding of hardware and your technology(preferably a patent), you would be better off than most of the software startups right now.

“I think what drew me to the Electrical and Systems Engineering department is also what drew me to Penn in the first place. I’m interested in pursuing a broad engineering education with an emphasis on using mathematical models to solve interdisciplinary problems. What I like about the EE curriculum is that it strikes a nice balance between theory and application, and that it’s