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We stick to Our Vision and showcase nature"s effortless perfection on ONIDA LED TELEVISION. Onida’s unique technology brings "Big Screen Big entertainment" to life. Feel an integral part of this enter..

Experience the real. The wide range of Onida LED TVs and LCD TVs is enabled with SRVe(Super Real Visual enhancer) image engine.This ensures that the Full HD experience is made perfect by enhancing and opimising every stage of image processing to deliver. This world class uncompressed digital audio and video interface bringsread more...

Onida Electronics (formerly Mirc Electronics) is an Indian multinational electronics and home appliances manufacturing company, based in Mumbai. Onida became well known in India for its colour CRT televisions and smart TVs. Other appliances manufactured by the company include flat panel TVs (LED, LCD TVs), air conditioners, washing machines, microwave ovens, DVD home theatre systems, mobile phones, projector systems and LED lights.

Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981 in Mumbai. G.L. Mirchandani is the chairman and managing director of M/s Mirc Electronics Ltd.television sets at their factory in Andheri, Mumbai. It was established as "Mirc Electronics" in 1981.microwave ovens and a 40% growth in washing machines last year.

Onida came out with the famous caption Neighbour"s Envy, Owner"s Pride. The popular theme of the ads was a devil complete with horns and tail in the 1980s.

The shipments to the Gulf contribute almost 65% of Onida"s export revenue, while shipments to the fast-growing East African market (Uganda, Tanzania, Kenya and Ethiopia) and the SAARC countries accounted for 16% of export revenues. In addition to the Gulf countries, Onida has a presence in Russia, Ukraine and neighboring CIS countries. Apart from television exports to Russia, Onida also exports DVD players and high-end LCD televisions.

Like Google, Amazon too wants to have a significant presence in the smart TV segment in India and what better way to bring FireTV OS and Alexa to millions of users than by teaming with a local TV manufacturer. For the first time, Amazon has partnered with Onida, to launch a 32-inch Fire TV Edition TV, which retails for Rs 12,999.

Given its accessible price and HD-ready LED display, the Onida Fire TV Edition is aimed at the mass market, rather than a premium segment. Let’s take a look at both the pros and cons of the 32-inch Onida Fire TV Edition in our review below.

The design of the Onida Fire TV Edition is quite simple with a chassis made of plastic. That build quality does feel cheap, though its nothing to worry about. It certainly won’t break, trust me.

Its thick frame is on the chunkier side, but the overall look of the TV isn’t bad. In the center of the bottom bezel is an Onida logo. The TV can be hung on a wall mount which comes inside the box or you can use the included black leg stands, which are fairly sturdy.

I tested the Onida Fire TV Edition over a week. In my tests, the TV performance was reasonably fine and, surprisingly, it offered excellent details. Colour accuracy isn’t good, something every budget smart TV suffers from in this price range.

If you are looking for a 32-inch TV for a guest room or even for the bedroom, the Onida Fire TV Edition should be good enough. But before you click on the buy button, there are a few things to consider like resolution, size and connectivity.

I am not going to stop you from buying Onida Fire TV Edition. But, look at the competition at least once. There are 32-inch TVs from Xiaomi, VU, and Kodak that can be purchased for even less. Or if you are not keen on buying a new TV, then get a Fire TV Stick for Rs 3999. It can convert any dumb TV into a smart TV.

However, Chinese companies such as Xiaomi, Oppo, Vivo and Huawei, which have captured over half of India’s smartphone market, were not part of the export panel meeting.15 Jul, 2019, 10.53 AM IST

Sharp said in July it would spin off its LCD panel business, which supplies displays to smartphone and tablet manufacturers, and seek funding for it from outside.10 Oct, 2015, 02.49 PM IST

TPV Technology, which manufactures and sells LED and LCD displays under AOC brand globally, today announced the appointment of Saurabh Grover as Country Head.08 Oct, 2015, 03.26 PM IST

Passengers entering India will now have to declare Indian currency exceeding Rs 25,000 and LCD, LED or Plasma televisions being brought by them in the new customs declaration forms.19 Aug, 2015, 08.08 PM IST

KOLKATA: The good old bulky televisions may have completely vanished from the shelves of modern retailers such as Croma and Reliance Digital, but a handful of domestic manufacturers led by Videocon, Onida and Salora are still betting on CRT, or cathode ray tube, models due to strong demand in rural and semi-urban markets.

Indian manufacturers are using CRT models to fight the Koreans and Japanese biggies, which now make only flat-panel televisions, with the recent fall in rupee’s valuation increasing the price gap between CRT and LED/LCD televisions significantly. “The price gap has doubled to Rs 5,000-6,000 on a like-to-like screen size, thereby giving a fresh lease of life to the CRT market,” CM Singh, chief operating officer at Videocon, said.

“This has also reduced the pace of decline of the CRT television market.” A 21-inch CRT television set is now available for around Rs 7,000 compared to Rs 13,000 for a similarsized LED model. Similarly, an entry-level 14-inch CRT TV is sold for around Rs 4,000, a screen segment where there is no competition from the flat panel television segment.

According to industry estimates, the biggest market for CRT televisions now are West Bengal, Assam, Bihar, Uttar Pradesh, Rajasthan and Andhra Pradesh. YV Verma, CEO at Mirc Electronics that owns the Onida brand, said the CRT TV market will survive in India as long as the picture tube is available.

With the availability of picture tubes becoming an issue, regional companies like Salora and Oscar are diversifying into flat panel televisions to de-risk their business and grow revenue. GK Jiwarajka, chairman and managing director at Salora International, said LCD and LED portfolio already contributes 50% to the firm’s television business.

India’s top three television makers — Sony, Samsung and LG — have already exited CRT TV market due to low margins. While Sony stopped producing the bulky TV in 2008-09, LG quit last month. Deepak Jasrotia, sales head (home entertainment) at LG India, said flat-panels televisions continue to erode CRT market due to technological advancement and competitive pricing of panel televisions.

“As a brand, we would like to focus on product portfolio which is future growth engine,” he said, justifying LG’s decision to focus on flat panels. The market for CRT and flat panel television this year is estimated to be equal in terms of volume, at around six-million units each. However, the CRT market has been declining.

Its sales were around 10-million units last year and expected to become four-million units next year. The CRT TV market is valued at around Rs 4,000 crore, just one-third of the Rs 12,000-crore flat panel segment where top-end models cost lakhs.