digital display screens for art exhibitions brands
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Art in its natural form is at is best but it takes more than just one’s eye to see it. While artists prefer to go for a traditional approach, they are gradually finding using Digital displays a pathway to reach customers. Digital Signage enhance the experience of visitors since they are more interactive and not constant.
Artists put a lot of hard work to create the piece of art they create and it is equally important that their efforts are presented well. Digital signage come to rescue here since they offer the flexibly to display the art as needed.
Is your business searching for an established and trusted partner with in-hand solutions that simplify your digital journey? Our digital signage displays and content management systems are developed, designed, and handpicked by passionate digital experts to deliver new, engaging customer touchpoints ahead of the deadline with no-quote-needed online checkout, user-friendly operating systems, warranty offerings, and live chat support. Digital screen advertising is one of the most effective ways to display your message to the customer. Being able to utilize media formats such as images, audio, and video can enhance customer engagement and motivate them through the buying process. Large format 4K UHD screens help to create compelling exhibits both indoors and outdoors. Whether you are upgrading your technology to the next generation or a newcomer to digital advertising and interactive communications, Displays2go has the necessary experience and integrated fixtures to build your complete state-of-the-art display configuration and ship it to your doorstep today.
Digital kiosks, both large format and compact countertop systems, streamline visitor flow and circulate advertising or informational campaigns with rich, dynamic multimedia content deployed and synced on-screen as quickly as your creative content needs to be updated.
Event solutions help you bring digital screens anywhere. Travel-friendly portable designs with quick assembly and convenient, protective carrying cases produce nearly unlimited brand-boosting multimedia opportunities at your next trade show or exhibit.
Integrated fixtures & charging kiosks blend the connective power of digital signage display messaging with retail displays, device charging stations, literature dispensers, and crowd control to create synergistic promotions and on-screen advertisements at the point of sale or high-traffic areas.
Collaborative touchscreen devices encourage group innovation by incorporating multi-touch technologies for applications in joint-effort workspace projects, educational learning environments, and interactive exhibits.
Outdoor displays offer entertainment and informative content for a transformative viewing experience in outdoor patio settings, courtyards, and campuses with weather-friendly technology and glare-resistant screens.
Media players and content management systems level the playing field with plug & play functionality, wifi connectivity and powerful memory capacity for seamless integration of content and scheduling wherever a monitor or screen is available.
At Displays2go Digital, we’re committed to being the instrumental leg in your ongoing digital journey as both a purveyor of the latest business-friendly technologies and the curator of educational content and product support. Our simple checkout process, warranty offerings, and wide range of products make the digital investment accessible to all with the singular goal of improving the in-person experience at your organization. Our expertise in branding and customer-facing solutions does not stop with commercial digital signage displays. Pair your digital technology with our industry-leading catalog of customer favorites, and power up your purchase with customized accessories and add-ons that help digital do more for you!
Founded in 2009, Sansi North America (SNA Displays) has become a leading LED display manufacturer in the United States with offices across the country and LED displays in major cities from coast to coast. We are the only LED signage manufacturer headquartered in Times Square and boast a major percentage of the digital LED displays in the world’s most coveted advertising space right outside our doors. In recent years, we’ve provided more LED display technology to Times Square than any of our competitors. Likewise, SNA Displays leads the industry in providing LED screens to the Los Angeles area and other major markets in North America.
Whether from the BRILLIANT™, BOLD™, or EMPIRE™ product series, our LED screens come in a vast array of sizes and pixel pitches for numerous indoor and outdoor applications. Whether you need an LED display screen for a conference room or one big enough to cover a skyscraper, SNA Displays has the custom-engineering knowledge and experience to make your vision come to life. We also have all-in-one, out-of-the-box LED screens perfect for on-the-go messaging.
SNA Displays emphasizes maximum communication throughout all phases of each of our projects. When you choose LED display products from SNA Displays, you not only get top-tier technology but a dedicated point of contact who will work with you from start to finish. Every project manager at SNA Displays is a structural, electrical, or mechanical engineer, meaning that our SNAPros™ have the engineering chops to help you at every step along the way, from design to installation to commissioning.
Planar® CarbonLight™ VX Series is comprised of carbon fiber-framed indoor LED video wall and floor displays with exceptional on-camera visual properties and deployment versatility, available in 1.9 and 2.6mm pixel pitch (wall) and 2.6mm (floor).
From cinema content to motion-based digital art, Planar® Luxe MicroLED Displays offer a way to enrich distinctive spaces. HDR support and superior dynamic range create vibrant, high-resolution canvases for creative expression and entertainment. Leading-edge MicroLED technology, design adaptability and the slimmest profiles ensure they seamlessly integrate with architectural elements and complement interior décor.
From cinema content to motion-based digital art, Planar® Luxe Displays offer a way to enrich distinctive spaces. These professional-grade displays provide vibrant, high-resolution canvases for creative expression and entertainment. Leading-edge technology, design adaptability and the slimmest profiles ensure they seamlessly integrate with architectural elements and complement interior decor.
From cinema content to motion-based digital art, Planar® Luxe MicroLED Displays offer a way to enrich distinctive spaces. HDR support and superior dynamic range create vibrant, high-resolution canvases for creative expression and entertainment. Leading-edge MicroLED technology, design adaptability and the slimmest profiles ensure they seamlessly integrate with architectural elements and complement interior décor.
Planar® CarbonLight™ VX Series is comprised of carbon fiber-framed indoor LED video wall and floor displays with exceptional on-camera visual properties and deployment versatility, available in 1.9 and 2.6mm pixel pitch (wall) and 2.6mm (floor).
Carbon fiber-framed indoor LED video wall and floor displays with exceptional on-camera visual properties and deployment versatility for various installations including virtual production and extended reality.
a line of extreme and ultra-narrow bezel LCD displays that provides a video wall solution for demanding requirements of 24x7 mission-critical applications and high ambient light environments
Since 1983, Planar display solutions have benefitted countless organizations in every application. Planar displays are usually front and center, dutifully delivering the visual experiences and critical information customers need, with proven technology that is built to withstand the rigors of constant use.
From high-brightness displays to rugged metal-framed industrial designs, from redundant power supplies to proprietary Leyard ERO-LCD™ (Extended Ruggedness and Optics™) technology for LCD displays and Leyard ERO-LED™ (Extended Ruggedness and Optics™) technology for LED displays, Leyard products are designed for public facilities and can endure the demands of a museum.
Leyard video wall and digital signage products are designed to create unique backdrops or eye-catching focal points in exhibition design. The seamless video walls of any size are all examples of this innovation at work. Our digital signage products feature a thin mounting profile that meets modern standards without additional structures or costly inserts.
From small-format displays for your employees to use at guest check-in to larger-than-life multi-touch video walls, Leyard"s touch solutions create interactive experiences that tell unforgettable stories and immerse guests in a world of information and inspiration.
We offer specially designed digital displays to make design, installation and maintenance more cost-effective and reduce the total cost of ownership, optimized for these public environments, with features such as front panel serviceability and LED backlighting. Our products are integrated into custom fixtures and display designs from the industry"s leading design companies.
The best NFT displays are the perfect way to show off your NFT art collection. When choosing between the best NFT displays and the new digital art frames around at the moment you need to look closely at how these devices connect to crypto wallets, NFT markets and screen resolutions.
The best NFT displays are designed with non-fungible tokens in mind and put art verification at their core; bespoke NFT displays offer more features to ensure your coveted NFT collection can be seen, heard and verified.
I"m here to break down some of the jargon and complexities of choosing the right NFT art display frame. Likewise, if you still need to know more about NFTs, we have our "what are NFTs?" guide – it"s a must-read. We also offer advice on which NFT markets to use and how to make and sell an NFT. NFTs can even be books, such as upcoming NFT Broadside.
Once you"ve understood and created an NFT, and bought some of your own, it"s time to display them. The best NFT frames and displays will offer connection to your cryptocurrency or NFT wallet, as well as high quality visual and audio output. Most good NFT frames are gallery quality and feature wood frames and high-end tech.
Netgear"s Meural Canvas II enables connectivity to the NFT MetaMask crypto currency wallet and reinforces the brand"s good track record in digital art frames. This means you can link an NFT directly to the screen and manage the display from your crypto wallet. It will also display a verifiable QR code and associated metadata. No wonder this frame won Best NFT Display in the recent Creative Bloq Awards 2022.
The frame looks great too. It has a wood finish and canvas inner that houses the screen to give it a traditional picture frame feel. Using the TrueArt Technology you can adjust the image clarity and backlighting to ensure the screen always displays the highest quality image.
As well as NFTs, the Meural Canvas II can also display any digital art and video file, which can be uploaded from the associated app. The screen can be used vertically or horizontally (using a swivel mount, sold separately). Art can be automatically and manually adjusted to fit the frame"s dimensions.
Tokenframe is one of the newer brands on my list and is unique in that it"s a top NFT display created by an NFT art collector for other collectors, and this one is being used in homes and art galleries alike. While some digital frames on my list are from brands that have adopted NFTs to their tech, Tokenframe has been designed for NFT art.
The secret is the Tokenframe app that enables you to have complete control over one or more of these elegant digital art frames. You can directly connect your crypto wallet to the Tokenframe and only verified NFTs can be cast to its display; you can invite friends as guests to cast to your Tokenframe but they can also be deleted. The app enables you to adjust the background colour and resize the art to fit the frame"s ratio.
The frame itself is well-made and designed to mimic the look of a traditional picture frame; it"s made from real wood, features a fabric surround and the screen is sharp and has an anti-glare coating to ensure the artwork is always visible. I saw a number of Tokenframe devices in The NFT Gallery in London, and they impressed me.
The Canvia – Smart Art Canvas is another display that enables you to connect your NFT wallet directly to the digital screen. This means the frame will verify your collection as it"s streamed or uploaded.
Canvia has a great reputation as a gallery frame maker, and is bringing that knowledge into the home. The frame"s ArtSense technology automatically adjusts the backlighting and screen settings to suit the art and the room"s lighting, ensuring your NFT collection matches your room"s ambiance.
The anti-glare screen offers energy saving features and you can connect it to Alexa for full voice control. Coming in white, cherry, wood grain, and black this Canvia frame has a high-end feel and look of a traditional canvas frame. Using the app you can also zoom and display portions of an artwork.
While some digital frames support NFTs, the BlockFrameNFT – Digital NFT Display Frame is built primarily around non-fungible tokens. This full HD display has been created with NFTs in mind and as such you can connect a number of crypto currency wallets to the device, including MetaMask, WalletConnect and Temple Wallet. At present Coinbase"s wallet isn"t supported.
The process is simple: after signing and acknowledging ownership of the NFT art you can cast your Ethereum or Tezos based NFTs via TokenCast. If using MetaMask the display offers the choice of showing your metadata and a QR code that directs viewers to your address.
The display is prone to stuttering if the file size is too large or graphically demanding. The maker suggests its frame is best suited to still art or small videos. The frame also lacks built-in audio output and no touch screen, which means this feels light compared to other NFT frames in this list.
Samsung has a good track record for creating digital picture frames. Its high-end brand, called The Frame, is a QLED 4K Smart TV resembling a slim picture frame. It uses quantum dot technology to deliver a crisp and colourful picture (quantum dots produce over a billion shades of colour for true-to-life images).
Is it a TV or a picture frame? It"s a bit of both. The 4K AI upscales everything you view, and when not watching TV it returns to Art Mode to automatically display your favourite images. Sitting flat against a wall and coming in four interchangeable, magnetic frame colours – black, white, beige or walnut – it has the feel of a high-end digital frame and looks great.
Blackdove and its Blackdove Digital Canvas are on the super-high end of the NFT frame spectrum. These are displays purposely designed to connect to NFT wallets and display art in pin-sharp glory. These Ultra HD displays are actually Samsung tech and have been developed with the South Korean company.
What you"re actually paying for with Blackdove is the app and proprietary software that drives these swish NFT displays. You can connect to a MetaMask wallet and securely import art from most main NFT marketplaces. Blackdove also supports its own marketplace of thousands of artists and limited edition NFTs.
The pitch from Blackdove is a gallery level of design and quality in your home, and frames range from the standard 49" screens all the way to 98" displays. The company also offers a "white glove" installation service usually reserved for art galleries and museums. With this in mind, prices start at $4,180.00 / £4,180.00.
The Lago NFT display is taking pre-orders now (price to be confirmed) and looks like one of the more innovative displays you"ll be able to buy. It"s currently not out but the Lago digital frame has been demoed and looks very interesting as it combines a 4K display, unique square proportions, and gesture control.
The manufacturer promises its frame will be connectable to almost all NFT wallets and places proof and provenance at the heart of its display. It"s the tech inside the Lago frame that catches the eye, as it mixes a 4K screen with a built-in sound bar, voice control and gesture support to immerse you in the NFT art.
The accompanying Lago app promises to enable you to verify NFTs, follow artists, curate collections, and track NFT collections and drops. There"s already a burgeoning community around the Lago frame and app.
The best NFT displays: frequently asked questionsCan I print and frame an NFT?If you own the blockchain token to an NFT then you have the right to print it and frame it. But some NFTs have different contracts, so check with the IP owner if not your creation. If doing this it"s best to print off a QR code to send viewers to your art or collection. You can find a guide to creating gallery-standard labels at The Practical Art World blog(opens in new tab).How do you display an NFT?1. The easiest way to display an NFT is on a marketplace like OpenSea, Rarible or Mintable.
5. You can print your NFTs on canvas and frame them. Make sure you own the NFT!Can you frame an NFT?Yes, digital frames enable you to display your NFT art and collections. The best ones are internet enabled and offer the option to connect to a cryptocurrency wallet like MetaMask. This means your ownership of the NFT can be verified alongside your art.
Freeform video walls are a category of advanced video wall systems. They are composed of multiple LCD screens tiled at angles to form irregular shapes. Due to their unexpected forms, they are often excellent at attracting viewers" attention. Each tile in a freeform video wall play a dedicated video file up to 4K resolution. The total display
Not only does artwork have the ability to impress your customers, clients or office guests, it can increase employee morale by creating a positive and efficient atmosphere. A splash of color or abstract art can inspire your entire organization to be at its best.
Research by Psychology professors Dr. Craig Knight and Dr. S Alexander Haslam proves a direct link between the working environment and levels of well-being, professional satisfaction and productivity. An experiment studying the effect of the office environment on staff productivity saw a group of employees perform an hour’s worth of administrative tasks in an office without visual stimulation and another do so in an ‘enriched’ office space decorated with art and plants.
A survey confirms the results conducted by the Business Committee for the Arts and the International Association of Professional Art Advisors of more than 800 employees of 32 companies that displayed art in the workplace, 94% of respondents agreed that art enhanced the work environment; 78% said that it contributed to reduced stress; 64% saw increased creativity and productivity, and 67% said that it enhanced morale. These statistics demonstrate the potential return on investment concerning corporate art and visual design.
Not every company has a dedicated art budget to invest in museum-quality pieces. The good news is there are alternative ideas and new technologies supporting cost-effective art that smart companies are using to enhance office spaces such as ArtPlayer.
ArtPlayer is a TV streaming and digital signage art service that decorates and creates ambiance, which makes it ideal for workplaces. It works on PC, tablet or mobile, but can easily be integrated into your own info screen and digital signage system as a screen feed.
ArtPlayer displays world famous high-resolution art and nature images accompanied by pleasant background music based on your selected settings. Inspired by Bill Gates, who already in the early 1990s displayed art on framed and wall-mounted PC screens at his mansion, ArtPlayer was launched as a contrast to traditional digital signage.
ArtPlayer includes the most famous works from all the great art movements: Impressionism, Post-Impressionism, Symbolism, Expressionism, Realism, Abstract Art & Cubism, Modern Art. Big star works are presented from the likes of Monet, Van Gogh, Renoir, Klimt, Gauguin, Munch and many more, all in resplendent 4K UHD.
ArtPlayer can display artworks and nature pictures based on your selected mood setting: Happy, Sad, Calm, Excited, Awed, Disgusted, Angry or Afraid. The mood selection is done using image recognition technology based on artificial intelligence and machine learning algorithms analyzing brightness, contrast, edges, color, texture, layout, shape etc.
Best of all? If you have an Airtame installed in your workplace, you can use ArtPlayer’s URL to automatically display beautiful art when you’re not actively streaming to your screens. Simply copy your unique ArtPlayer URL, and paste it in as the Homescreen background on your Airtame device settings.
Eager to get started? Try ArtPlayer for free on artplayer.com, and reach out to their main man, Morten Kryger, if you are eager to learn more about their fantastic custom solution.
Freeform video walls are a category of advanced video wall systems. They are composed of multiple LCD screens tiled at angles to form irregular shapes. Due to their unexpected forms, they are often excellent at attracting viewers" attention. Each tile in a freeform video wall play a dedicated video file up to 4K resolution. The total display
“We have been partners with Skyline for many years. They grew to become our trade show exhibit choice for several reasons. Notably, we have found the Skyline team to be terrific listeners, understanding our brand, objectives, needs and budgets. Their creativity in design and layout has offered attention-getting options we likely would not have developed on our own. In particular, Chris repeatedly demonstrates her problem solving and troubleshooting skills that we find to be invaluable. We view Chris and the Skyline team as an extension of our marketing group, and lean on them with much confidence.”
ViewSonic Corp., a leading global provider of visual solutions, unleashes a world of creativity in museums and exhibitions with its cutting-edge technologies. ViewSonic expands the scope of what’s possible for visual technology by offering flexible installation options and a vast array of features to suit a range of artistic needs. Curators may create immersive wall-covering projections and use interactive displays to bring images to life. ViewSonic gives exhibition attendees the opportunity to experience visuals on a different level.
ViewSonic products are highly scalable. With social distancing regulations still being enforced in many places, larger crowds can view individual pieces of art — while still abiding to COVID regulations. Furthermore, products cut down the need for materials used to construct exhibitions. This ensures greater environmental sustainability in the long term.
ViewSonic’s projectors can project up to 300 inches in a single projection. With edge blending or mapping technology, artists can enlarge and project images onto virtually anything. This creates an incredible range of visual possibilities for large and small spaces alike. Likewise, select models such as LS920WU enable a 360-degree vertical rotation, or a 90-degree portrait mode. With extremely bright and vivid picture quality, ViewSonic’s projection technology delivers an immersive viewing experience.
Although ViewSonic’s screen sizes ranges from 108 to 216 inches, visual quality is not compromised. ViewSonic’s All-in-One LED Displays are designed to deliver amazing visual performance. These displays have a virtually invisible frame size of 10 mm and have an ultra-thin depth of 35 mm. With these dimensions, these displays can easily blend into a range of environments. In addition, this series of products delivers a wide color gamut, lifelike images, and offers high levels of brightness without being affected by bright ambient light, making them ideal for large venues.
Additionally, ViewSonic’s All-in-One LED Display Solution Kit (108" and 135"), includes LED modules, cabinets, a system control box, and a motorized floor stand. All these features are preassembled in a movable flight case, which allows it to be transported easily and securely from one venue to another. Therefore, it is a perfect solution for museums and art galleries that require the highest visual quality and flexibility to showcase artwork. ViewSonic’s All-in-One Direct View LED Displays were utilized at the “Taiwan Acts!”Exhibitionwhere they displayed the socially conscious work of Taiwanese director Lin Cheng-sheng.
Designed to create dynamic, personalized, and interactive experiences, ViewSonic’s TD series touch monitors enhance engagement. The ViewBoard Interactive Displays, available in sizes from 24” to 98”, offer a smooth and responsive handwriting experience for multiple users to write or draw simultaneously. They are the ideal solutions to connect and collaborate, empowering users with easy, direct interaction with their content.
Two product lines are currently on display at the “Chi Po Lin Exhibition” in Taiwan. With a single swipe of the palette-like color cards on the TD2455, images of rivers, lakes, and dams will animate on the ViewBoard 6570. The displays emphasize the colors of rivers affected by man-made pollution and the eutrophication and water scarcity problems caused by these issues. ViewSonic’s visual technologies give attendees a more in-depth understanding of the environmental issues highlighted by the works of this famous Taiwanese nature photographer.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
The COVID-19 pandemic was a revelatory period for many of us: It reminded people how much we love gathering with others in public spaces. But in a world dotted with economic anxiety, partisan rancor, health worries and geopolitical strife, we, as humans, also crave beauty and wonder more than we ever have before. The nexus of those two forces is digital art, a creative endeavor that leverages technology to deliver powerful, evocative artistic works that, most often, people experience together in communal settings.
Here, we explore this ascendant artform by drawing on the wisdom of Nicholas Lynch, executive creative director, and Peter Sapienza, CEO, both of content specialistCFIREInc.; Chris Conte, executive consultant with experiential integratorElectrosonic; and Mike Sabia, director, Client Service Group, with DVLED specialistSNA Displays.
If a single word could describe the last three years, it would be “draining.” And although it’s exciting to see the progress that DVLEDs have made in recent years, the sheer number of advertising-centric screens can sometimes be overwhelming. “I think there’s a subconscious need for content that’s not just bombardment of the senses,” Sabia states. Lynch echoes this, observing that displays used solely for advertisingwant something from you(i.e., they want you to try a product), which can make some viewers numb. “We’re trying to reverse that trend,” Lynch declares. Indeed, the heart of digital art is to create something that is uplifting and inspiring…something thatgivesrather thantakes.That’s one reason why digital signage operators in Times Square have graciously volunteered their screens every night, for a few minutes, to participate in the world’s largest digital art gallery:Midnight Moment.
Evoking emotion aligns perfectly with integrators’ role not as technology outfitters but, rather, as experience creators and storytellers. “The idea of the storytelling is so critical,” Sapienza underscores. “But it can’t just be sensory overload, or digital pollution, or an insult to the senses. There is a subtlety in storytelling.” True digital art emerges when a project team successfully marries a creative artist’s inspiring vision with the technology tools that develop a canvas for the artist to bring their creation to reality. And the storytelling truly comes alive when guests experience it…when they draw in a deep breath and have thatWow!moment. Conte captures this spirit perfectly, saying one question, above all, should shape client conversations: “What do you want your guests tofeelwhen they walk into this space?”
Salesforce West at 50 Fremont St. in San Francisco is a prime example of digital art come alive in a corporate setting. An enveloping 106 feet long and nearly 13 feet high, the videowall, which comes from SNA Displays’ BOLD Interior line, features a tight four-millimeter pixel pitch and a total pixel count of about 6.4 million.
Salesforce West at 50 Fremont St. in San Francisco is a prime example of digital art come alive in a corporate setting. It also happens to be where SNA Displays met Lynch and Sapienza, whose firm, CFIRE, emerged from creative studio Obscura Digital. Lynch and Sapienza forged a bond with the digital display specialist as they were working to install servers to drive content for the stunning DVLED display that SNA Displays installed in Salesforce West’s lobby. An enveloping 106 feet long and nearly 13 feet high, the videowall, which comes from SNA Displays’ BOLD Interior line, features a tight four-millimeter pixel pitch and a total pixel count of about 6.4 million. Even more dazzlingly, elevator cutouts allow the display to complement the Gensler-designed architecture, further heightening the artistic potential.
The content is what really gives the Salesforce West application its power. From lush, green forests; to cloud-dotted vistas with views of the Golden Gate Bridge; to eye-catching, parchment-colored old maps, the images immediately capture lobby visitors’ attention and ignite imagination. The most stunning content, however, is a simulation waterfall breaking over the elevator bays, with the water cascading around the cutout and sloshing downward. Online videos showing this application quickly went viral, garnering hundreds of millions of views. In fact, Sapienza notes, to this day, tour buses stop by the Salesforce West lobby to see that waterfall art. “[Salesforce] is a great portfolio piece,” Sabia declares. “And it’s a big door-opener because a lot of [potential clients], especially in the corporate space, aspire to get to that level of exposure that Salesforce has had.”
When asked for the quintessential example of digital art transforming a corporate lobby, Conte immediately cites Electrosonic’s work on WarnerMedia’s executive offices in Culver City, Calif. Another Gensler-designed space, the lobby transfixes visitors with four floor-to-ceiling pillars arranged in the shape of a “W.” Each of them 28 feet tall, six feet wide and one foot deep, the pillars are covered, 360 degrees, in sub-2mm DVLEDs from SNA Displays. Conte makes no bones about how intense the integration and engineering processes were, with the teams having to consider everything from precision mounting column structures, stretching between floors, to earthquake preparedness. And the end-to-end price tag of roughly $2.5 million, encompassing both displays and headend electronics, was substantial. But the results thrill the client, whose lobby is home to a singular artistic creation.
“That’s a perfect example of taking technology and mixing it with artform to serve a corporate purpose,” Conte states. The enveloping, 360-degree nature of the display surfaces makes them ideal to showcase the iconic cultural touchstones that compose WarnerMedia’s portfolio. “This was a stunning canvas to do media for WarnerMedia and all their content that they have,” Conte declares. “They wanted to reveal the creative engine behind their content and display it in the lobby in a unique way.” WarnerMedia, working in partnership with X2O Media and Gensler’s Digital Experience Design (DXD) practice, created the content. Electrosonic then matched the content map, pixel for pixel, against the map for all of the columns.
Speaking of these images of redwoods in a 2,000-year-old forest, Nicholas Lynch says, “Every time I would walk into the lobby and that piece of content would be on, I’d feel myself take this deep breath. The same deep breath I take when I’m there physically. It gave me the same feeling of being there.”
Everyone seems to agree that DVLED is an exceptionally effective canvas for digital art. Sapienza points to the high brightness and remarkable image consistency. “The sensory aspect is really a powerful part of it,” he emphasizes. “It’s a high-quality visual experience. It can be seen through glass from a block away!” Just thinking about it engages Lynch emotionally. “I find the way [DVLED] makes me feel compared to other technologies is radically different,” he attests. Recalling images of redwoods in a 2,000-year-old forest — content that he helped capture and edit — Lynch says, “Every time I would walk into the lobby and that piece of content would be on, I’d feel myself take this deep breath. The same deep breath I take when I’m there physically. It gave me the same feeling of being there.”
For Conte, DVLED’s greatest virtue might be its flexibility. “LED is such a powerful delivery of media in such dynamic ways because it’s now customizable,” he says, “where we can make shapes and curves and strips and horizontal stripes. [DVLED] has created this palette of shapes and geometry that artists and designers can use to paint landscapes.” In Conte’s mind, this unlocks incredible creative potential. He mentions, for example, opting for stripes of a 40-foot videowall instead of a complete, rectangular image. Yes, this might result in a 50% cost savings, but, far more importantly, it gives an opening to engage the viewer’s imagination. “Let your eyes do the magic,” Conte smiles. “You don’t need to pound people in the head with the image. You can give peoplepiecesof the image, and they’ll fill in the rest.”
DVLED leaders like SNA Displays are continuing to push the boundaries of digital imaging; experiential technology companies like Electrosonic are embracing their role as storytellers; and digital creative specialists like CFIRE are developing immersive content that stirs the soul. As such, there’s little doubt that digital art will proliferate in the years ahead. Lynch points to the popularity of the touringVan Gogh Exhibition: The Immersive Experience— it has welcomed more than five million visitors — as proof that people are actively seeking out these experiences. He also cites Fête des Lumières (Festival of Lights) in Lyon, France, a multi-day spectacular of luminous wonderment. “I think there’s really just some deep need for people to go out to see and experience art at that level,” Lynch declares. “It wouldn’t surprise me if we start seeing more lobbies and public spaces look a lot like those installations.”
Meanwhile, Conte has his eyes on airports and other transit hubs, saying LED-based digital art projects in those locations has been a huge trend. He cites Los Angeles International Airport (LAX) as a prime example. Electrosonic, in partnership with Moment Factory, Digital Kitchen and Smart Monkeys, brought to life a set of displays and columns that didn’t merely share data but, more importantly, introduced digital art into the west coast transit mecca. With these deployments burnishing digital art’s luster, it likely won’t be long until we see more exhibitions in outdoor malls, public plazas, courtyards and other environments.
“The artists and designers are using LED technology as kind of an artist’s palette,” Conte observes. In so doing, they are transforming out-of-home environments into can’t-miss attractions. Take the AT&T Discovery District in Dallas as just another example. Outfitted with SNA Displays’ EMPIRE Exterior technology on a massive Media Wall in the outdoor plaza, and BRILLIANT Interior displays throughout The District’s lobby, AT&T has chosen to rely mostly on astonishing digital art from Moment Factory, artist Refik Anadol and many other content superstars, all in service of enhancing their presence in Dallas and online.
As Sapienza notes, digital-art deployments truly elevate a space, providing unique branding opportunities, creating immersion, and enhancing architectural and interior design. “It creates mystique and power in a place,” he says. That leaves Lynch feeling bullish about creative technologists’ power to foster a more imaginative, artistic world. “We’re going to see a lot of beautiful new digital art all across the world, and tons of it will be on SNA Displays screens,” he declares. “The future is brilliant.”
While these buildings are merely transitory spaces for travelers, the use of digital signage has the ability to transform these modern, rigid spaces into something more for its many visitors.
There have been numerous examples of digital signage in airports around the world, but the Helsinki airport really explored the possibilities of digital signage.
Digital Signage is such a versatile technology that can be used in so many places, from just about any type of venue you could think up—It"s not limited to walls and lobbies.
That"s exactly what teamLabs Borderless has done with their digital art exhibitions. These digital signage masterminds have pushed to boundaries of what signage could do until it was, well, borderless.
These days, companies want their signs to be more than just functional. Digital signage has revitalized those old, static billboards and created works of art that grip the public"s attention.
Instead of using digital signs to enhance their lobby, they took it a step further and decided to implement them throughout various parts of the building. The main lobby and surrounding hallways share these artistic visual displays.
The Viva Vision canopy, located in Las Vegas, is the largest and most high-tech screen in the world. This jaw-dropping display spans five blocks and entertains crowds with advertisements, concerts, and more.
But how do you get people to look away from their phones? With exhilarating larger-than-life displays, like The Fashion Gallery video wall, located in the Vienna Airport.
Shopping is about to get a whole lot more interesting. Innovative smart fitting room technology allows you to try on any outfit before buying, giving people an opportunity for self-discovery that they never had before!
GUESS has equipped several of its stores with smart mirror technology combined with real-time cameras to allow customers to try on any item of clothing without actually having to physically try it on.
Digital signage technology has revolutionized the way we educate and entertain audiences. It"s never been easier to transform static informational displays into a captivating experience that"s guaranteed to be memorable.
The innovative Gallery One at the Cleveland Museum of Art blurred boundaries between art, technology, and interpretation to inspire visitors. They used a series of self-service kiosks that allowed patrons to view additional information about the exhibits.
Digital signage is one of the most versatile and powerful tools at your disposal. It can be used to create truly showstopping pieces that will grab attention and get people talking.
This massive installation hangs above the bar and features over 2 million LEDs that generate a human-like face that appears out of a fluid substance. While this display is purely ornamental, it helps reinforce the brand with its distinctive centerpiece.
Digital signage is an innovative way to communicate your message and stay ahead of the competition. Utilize creative, unexpected designs that will wow audiences with your creativity.
As the subway train came rushing by, ultrasonic sensors in the digital kiosk were triggered. The poster"s model appeared to spring into life when the gush of wind from the train blew the woman"s hair wildly about.
With its easy-to-use interface and wide range of features, Wallboard makes it easy to create signs that will grab attention and get your message across—even for those with no prior experience in design or marketing.
Our drag-and-drop interface lets you quickly make adjustments to your digital content. We also have a wide range of beautifully designed templates to make your next marketing campaign a breeze.
At the heart of every great digital signage display is this: content. Make it look good and people will stop to look at it. Make it look bad or outdated, and chances are they won’t be looking at your screen again.
But with the flexibility of scheduling and real-time editing in ScreenCloud, all you’ve got to worry about is what you want to show. So here are 30 good examples of digital signage content to inspire.
The most obvious is social media. If you invest your efforts in social media, why not use this to bring your digital screens to life too? You can also utilize user-generated content.
Showing social media feeds on your digital signs can help pair your online reputation with your offline one, building credibility and helping customers buy into your brand.
Walls.io offers a unique feature to showcase sponsored ads from brands you partner with. This feature is called Sponsored Posts, and they are special posts on your social wall that aren’t filled with regular social content from your sources. Instead, you can upload specific images (or videos or just text) that you want to display there and have it show up on your wall in regular intervals.
The main function of Sponsored Posts is to make money by offering ad placements to sponsors. Tomorrowland, for example, made sure that their sponsors received a prominent advertisement space on the festival’s official social feed.
Customers are 10 times more likely to observe dynamic digital signage content than static messages, which makes video the perfect content form; it’s also usually screen-ready in 16:9 format. Video to share on digital signage could be your showreel, a new demo video, or a customer caught on screen talking about how great you are. Add to your screen playlist either by direct upload or through an app such as YouTube or Vimeo.
ScreenCloud supports pretty much any image formats, including JPEG, PNG and GIF, so you can upload images from company workshops, events, product showcases - anything you like really. Create your own image showreel within a Playlist simply by uploading the images, setting the duration of each one and then leaving them to play.
If you need to create a quick notice, perhaps detailing a room change or a meeting time, there are a wealth of apps to make that happen. Like Noticeboard - an app that can be found in the ScreenCloud App Store. It allows you to create a quick and easy display in seconds, and also allows for real-time edits.
Add a news app to your digital signage playlist and you’ll always be up to date with the latest headlines. Your customers will sip their coffee longer, your guests will loiter in your reception hall.
As well as general news you can make your digital signage even more specific. RSS feeds are the gateway to unlocking any content you like, from Buzzfeed to your company blog to specialized news from your niche.
This type of content works well as ‘filler’ content in between video, ads and social media displays to stop your viewers from getting digital-overload.
Food is such a big part of our lives, it’s natural that we’re drawn to images, descriptions and menu boards showing it. Enter the digital menu board digital signage display.
This is one of the most important content displays you’ll create if you work in a restaurant, fast food chain or bar. It also works in an office cafeteria, an event setup or even as a fun noticeboard where you can swap menu items out for things you’re working on or fun descriptions of your team members. If you’re a franchise, this works especially well as you can change the price of an item across all screens and locations from one ScreenCloud login.
Add your reviews from sites like TripAdvisor and Yelp on your screen and share them with other customers. This is great for enhancing sales, and also customer engagement.
Data-driven companies are more likely to succeed – because they can easily see the areas that need attention. But most of the time this business-critical data is siloed and not seen by the teams that can make an immediate impact. Historically this data hasn’t been shown on screens due to security fears, which is why ScreenCloud developed Dashboards.
If you have a product, gaining visibility over feature development, customer number or what the future holds is kind of central to your work. That’s why pulling project management insights from Jira, Trello or your favorite project management tool and sharing them through digital signage in your office helps everyone to stay on the product pulse.
We love Slack at ScreenCloud. Like many startups, it’s how we do about 90% of our communication. So when a room’s really crucial to what we do, like our #praise room, we share it on our digital signage screens. This is made really easy with the Slack app.
Digital signage is a great canvas for all of your sales, small or large. Share real-time sales messages, promote offers and encourage customers to buy when the price is right. These can be easily created in Canvas.
How much time do you think your reception staff spend directing people to the right floor or meeting room? We love using the building directory app to share details of where everything is through our digital signage screens. The best part? If a room changes, you can update the screen easily unlike your static signs. Here are some non-obvious benefits of wayfinding in retail.
As well as advertising your own content, digital signage is a great method for selling advertising space within your building or store. Simple Playlist setup means you can schedule specific advertising slots, upload sponsored content between your own notices, or have dedicated days or areas where only advertising is shown.
If travel is essential to your customers or employees, then sharing a live travel information board is a great use of your digital signage. As you can see here, this provides up to the minute travel details on buses, trains and trams for your local area.
Adding a dedicated screen to travel information in your office by the exit is also a great addition to your internal comms and employee engagement strategy.
User generated content is a goldmine of free marketing material. This could be reviews, social media feeds or customer quotes. Tools like Walls.io and Taggbox can help pull UGC from social media platforms while giving you moderation controls and the ability to only show posts with certain hashtags or mentions.
The benefit of digital signage over static signage or printed pamphlets is that it can be updated in real-time and pushed out instantly. This gives you the power to update signs with last-minute offers or promotions on items that are low in stock.
Imagine having a method of internal communication that allowed you to broadcast to your entire company, at the click of a button… That’s exactly what ScreenCloud Broadcast can do for you. This makes it easy to share company broadcasts that go out to all screens simultaneously with news, praise or health and safety announcements. Broadcast can securely live-stream meetings or announcements to screens in your office, and also onto the mobiles or desktop screens of remote or deskless workers, making sure everyone gets the news.
Digital signage can be used in retail to show-off in-store promotions and increase the number of customers who take up offers as soon they’re available. Couple posters with reviews, user-generated social media content and ads to really drive your brand home.
SOLETRADER uses digital signage to share the company’s Instagram feed, promoting more discussion and helping customers to see its shoes out in the world.
Who doesn’t love an inspirational quote? Using digital signage to share motivational quotes works in almost any scenario. In the ScreenCloud office, we even share quotes of things our Founders have said to keep the team inspired and uplifted.
In churches, sermon timetables, sermon quotes and hymns are both ways you could use digital signage to attract and retain more members to your sessions.
Everyone likes to see where they are in a leaderboard, whether that’s in sales or counting reps in the gym. Use your digital screens to show off this leaderboard and add an additional layer to your customer/employee experience. You can create it easily using Google Slides, or for something more automated, check out a tool like Bonusly, as shown below.
In the same way you might use your digital signage to share leaderboards, you could also entice employees or customers in with competitions. Promoting giveaways or asking them to submit something (like an Instagram image) for the chance to win, is a great use of your digital screens. Create a poster using Canvas and add a QR code to link through to a competition landing page.
Screens are great for all of the good stuff we like to put out into the world, but they’re also a good vehicle when you need to make an emergency notice that needs to reach a lot of people. For (planned) fire drills, you can schedule the alert to pop up on your screens, otherwise, have a template at the ready to push live should you need to display it in the moment.
Ever had a bad meeting room experience? Someone waiting awkwardly outside? Knocking before you’re finished to ask ‘how long’? Same. It’s why using small screens, iPads or tablets you have laying around is an awesome use of digital signage. We wrote more about how to set this up here.
If you work in an art gallery or somewhere you want to show off work, then digital signage is a great way to showcase photos, videos or actual designs of something special you’ve been working on.
Of course digital signage can always be used to create a pretty picture, but when it’s seriously useful, that’s when it makes the biggest difference. Digital signage is increasingly being used to facilitate and improve internal communication strategies. From sharing company notices, to key information and reinforcing health and safety training messages, so that they’re always seen.
Now that you have so many ideas about how to create content and how easy it is to get it up on your screen it’s time to get started. Try our 14-day free trial - we can’t wait to see what you create.
No matter what business you"re in or where you are on the adoption curve, DSE caters to your needs right now, providing access to hundreds of leading vendors of digital display, interactive technology and content solutions.
Bridging the gap between the old and the new. Inviting your digital art into your home, office, or gallery. Giving a fresh breath of life and excitement to the NFT community. This is our intention.