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If the screen abnormality is not present in the built-in self-test mode, see the Dell knowledge base article How to Troubleshoot Display or Video Issues on a Dell Monitor.
If the LCD built-in self-test (BIST) diagnostic test passed, the laptop LCD screen is working correctly. The display problem could be due to an outdated graphics driver or incorrect video settings. Follow the troubleshooting instructions in the Dell knowledge base article How to Troubleshoot Display or Video Issues on a Dell Laptop.
Dell recommends ensuring that the device drivers and BIOS are up to date using the SupportAssist application for optimal video performance and to help resolve common video-related issues.
To learn how to manually download and install a device driver such as Chipset, Video card (GPU), and Monitor driver (if required, most monitor drivers are delivered automatically through Windows Update) on your Dell computer, see the Dell knowledge base article How to Download and Install Dell Drivers.
We must verify whether the problem is the display screen of the laptop, video card (GPU), or video settings on the computer. A straightforward way to identify this is to connect the laptop to an external monitor or TV.
If the issue persists on the external monitor, it may be an issue with the video card (GPU) or video settings and not the laptop LCD panel. Go to verify display or video issues in Windows Safe Mode. Otherwise, go to the next step.
Performance issues may occur if there is any damage to the LCD screen. The display may stop working, work intermittently, flicker, display horizontal or vertical lines, and so on, if there is damage to the display screen.
Dell laptops have integrated diagnostic tools that can determine if the screen abnormality is an inherent problem with the LCD screen of the Dell laptop or with the video card (GPU) and computer settings.
When you notice screen abnormalities like flickering, distortion, clarity issues, fuzzy or blurry images, horizontal or vertical lines, color fade, running a diagnostic test on the LCD helps identify if the issue is with the LCD panel.
Press and hold the D key and turn on the computer to enter the LCD built-in self-test (BIST) mode. Continue to hold the D key until you see the entire screen change colors.
If you do not detect any screen abnormalities in the integrated self-test mode, the LCD panel of the laptop is functioning properly. Go to the Update the video card (GPU) driver, monitor driver, and BIOS section.
If you notice any abnormalities in the LCD built-in self-test mode, contact Dell Technical Support to learn more about repair options that are available in your region.
Windows Safe Mode does not load any drivers, startup applications, third-party services. This will help us identify if the issue is related to the operating system, video settings, device drivers, or third-party software. To learn how to boot your computer into Safe Mode, see the Dell knowledge base article below based on the operating system that is installed on the computer:
Display settings like brightness, refresh rate, resolution, and power management may affect the performance of the LCD screen on your Dell laptop. Changing or adjusting the display settings can help resolve several types of video issues.
Stress Test can thoroughly diagnose the video card (GPU) on your computer and report any potential hardware problem. Running a stress test on your computer can verify if the hardware components are stable and thus reliable.
If the diagnostic tests on the LCD panel and the video card (GPU) passed, it is most definitely an issue that is related to software that is installed on the computer. If the above troubleshooting steps did not resolve the issue, you may try to restore the computer to factory default settings as a last resort.
WARNING: Restoring or resetting the computer to factory default settings will erase all personal data on the computer. Back up all important data like documents, images, music files, spreadsheets, videos to an external hard drive or a cloud-based backup like Microsoft OneDrive.
With LED-backlit LCD TVs, gray uniformity issues are caused by a couple of factors. LCD panels are pretty sensitive to pressure, so extra pressure caused by misalignment of the TV"s components or by mishandling of the panel during manufacturing or shipping could lead to defects appearing. Also, too much pressure can affect the backlight and how much light it diffuses, which causes some areas to be darker. Size may also have an effect because it"s harder to keep a larger screen uniform, but since we only test one size of each TV, we can"t draw any conclusions about this.
Gray uniformity is unique to each individual panel. This means that no two TVs, even of the same model, will have matching uniformity. Generally, though, higher-end TVs should have better gray uniformity, as the manufacturers will have stricter standards for the panels used. Higher-end LED-backlit TVs tend to use either Mini LED or direct LED backlighting, generally better for uniformity than edge-lit TVs.
LED and OLED TVs use different technologies to display an image. While LED TVs are really LCD TVs backlit by LED backlights, OLEDs don"t have any backlighting and instead turn each pixel on and off. As such, they perform differently when it comes to uniformity. For the most part, OLEDs tend to have better uniformity, and there are rarely any issues. LED TVs can suffer more from uniformity issues, especially if their backlight is edge-lit and not direct LED. However, we can"t confidently say one TV will have better uniformity than another just because of the backlight or panel type.
We test gray uniformity on monitors the same way as on TVs. While you can"t compare the final scores, you can still compare the standard deviations and the pictures. Generally speaking, there isn"t a big difference in the total standard deviation with the 50% gray image on LED-backlit TVs and monitors, as they can each suffer from backlight bleed along the edges. The big difference here between monitors and TVs is the amount of dirty screen effect in the center. Monitors rarely have that issue, and only four monitors have worse DSE than the best TV we"ve tested.
Although it may seem like gray and black uniformity are the same, they test for different things. The gray uniformity test is meant to see how well the TV displays a single uniform color, but black uniformity is to see if there"s blooming around bright objects. You may see some issues that are the same in both, like vignetting, but the tests aren"t exactly related.
Unfortunately, gray uniformity is entirely down to the panel you get. There isn"t much you can do to improve gray uniformity as it"s down to panel lottery. You can try massaging the screen with a soft cloth to relieve the pressure, but this is a delicate technique, so it may be best to not do it if you"re unsure of yourself.
Unfortunately, there aren"t many steps that you can take to improve gray uniformity – it’s entirely down to the panel you get. You can try massaging the screen, but that"s hard to do. If you find yourself with uniformity that you can"t live with, you should exchange your TV for a different unit, or even a different model.
In November 2022, there will be an update to Disapprovals and suspensions to provide more information about Display & Video 360 account suspension. Information will be added about how the violation of the following policies will lead to an advertiser’s account suspension:
With Floodlight optimization for YouTube, YouTube video action campaigns are optimized toward conversions as measured by your Floodlight configuration. This makes optimization & attribution methodology consistent across YouTube and non-YouTube line items. This enables a simple conversion tagging implementation, support for new conversion types, and more streamlined campaign reporting.
This launch will enable users to easily upload Display & Video 360-hosted audio creatives to YouTube for use on YouTube audio campaigns. Users will be able to create and upload a single video to YouTube by combining existing audio and optional companion image assets. Only users with access to a YouTube channel owned by the brand or media agency can upload creatives.
Users with advertiser access can now accept negotiations at the advertiser level, and no longer need to rely on partner-level users to set up a deal synced to Display & Video 360.
The Popular Video Bid Adjustment option will be fully deprecated in October. This functionality was previously removed at campaign creation, and top content bid modifier values will automatically be updated to 0%. To avoid disruptions in your delivery, you can manually change this setting to "0%" before deprecation.
Display & Video 360 will enable users to provide basic information about their identity which Google then verifies. Once Google verifies your identity, an ad disclosure is generated which… Read more
Optimized targeting leverages machine learning to look for additional conversions by finding users most likely to convert based on real time campaign conversion data. Optimized targeting will be turned on by default for YouTube video action campaign ad groups when any type of audience list is targeted.
You"ll soon be able to use Optimized targeting to help find new and relevant people beyond your manually-selected audience segments. This gives your campaign the flexibility to explore customers who have the highest chance of converting to improve your return on investment for your YouTube video action campaigns.
We’ve added support for product feeds to two more YouTube video campaign types. With this update, you can link product feeds to your YouTube brand awareness and reach and product and brand consideration campaigns to make them shoppable. Advertisers will be able to feature compelling product imagery and details from a Google Merchant Center feed alongside a bumper, non-skippable or skippable ad and encourage users to take action.
We’re adding support for product feeds to two more YouTube video campaign types. With this update, you can link product feeds to your YouTube brand awareness and reach and product and brand consideration campaigns to make them shoppable. Advertisers will be able to feature compelling product imagery and details from a Google Merchant Center feed alongside a bumper, non-skippable, or skippable ad to encourage users to take action.
Related video extensions are now globally available to all advertisers for YouTube & Partners Video Brand awareness and reach and Product and brand consideration line item types. With related video extensions, you can show a list of 2 to 5 related videos below your video ad on the YouTube mobile app. Read more
New additions to bidding insights will include more dimension breakdowns (App/URL, Exchange, Device, Location, Browser, Day of Week, and Time of Day), line item navigation within the insights panel, and filtering of the combined view to show entities with available insights. Read more
Improvements to workflows for resubmitting previously rejected creatives will include more control and better visibility into the status of appealed creatives. This is the first step of a multi-part effort to improve user workflows in Display & Video 360 for finding, reviewing, fixing, and appealing rejected and restricted creatives, at scale.
Suggestions for new performance targets will be shown in the Intelligence panel for automated bidding line items with restrictive performance goals. You"ll be able to adjust or apply the recommended target value.
Magnite DV+ will be upgraded to the standard Display & Video 360 deal negotiation workflow. Once upgraded, the same deal negotiation workflow will apply on all third-party exchanges that support the deal sync API.
An interactive Send to phone call-to-action is now available for YouTube ads serving on connected TV, providing the ability to send a link to the logged-in user"s phone. This feature was added for new and existing YouTube & partners video line items that feature call-to-action text or are YouTube video action campaigns that are opted into connected TV devices.
An interactive Send to phone call-to-action will be added to YouTube ads serving on connected TV, providing the ability to send a link to the logged-in user"s phone. This feature will be added for new and existing YouTube & partners video line items that feature call-to-action text or are YouTube video action campaigns that are opted into connected TV devices.
New connected TV frequency management solutions are available in Display & Video 360. This helps you control the number of times people see your ads across YouTube and other connected TV apps, giving connected TV streamers a smoother viewing experience. For advertisers this limits media waste and incre… Read more
Custom bidding scripts will soon offer new brand signals, allowing you to optimize toward video player size and environment. Use these new signals to maximize client-specific goals.
New connected TV frequency management solutions are available in Display & Video 360. This helps you control the number of times people see your ads across YouTube and other connected TV apps, giving connected TV streamers a smoother viewing experience. For advertisers this limits media waste and increase… Read more
New notification panel A new notification has been added in Display & Video 360, providing users with a single location to find product announcements such as feature launches and improvements, updates to reporting, policies, links to livestreams, or research opportunities.
The Intelligence Panel will soon show new optimization suggestions to enable automated bid strategies on eligible line items. The suggestions will recommend a default bidding strategy and show an indication of expected spend improvements.
A reference panel will be available while creating custom bidding scripts. The panel displays the attribution models, Floodlight activities, and u-variables available within the associated advertiser.
A daily dynamic workspace will be added to the Display & Video 360 homepage, allowing for a quick review of important insertion orders. The workspace is system-generated and based on your recently viewed insertion orders. Read more
We will be deprecating redundant WEBM video transcodes that are often not supported by publishers. Parallel tracking for YouTube & partners enabled after January 31, 2022
A new notification panel will be added in Display & Video 360, providing users with a single location to find product announcements such as feature launches and improvements, updates to reporting, policies, links to livestreams, or research opportunities.
To improve the discoverability of new features Display & Video 360 indicates updated navigation using blue dots, and a “New” badge next to notable new features.
During line item creation you will see a suggestion for a target CPA to maximize the performance of your YouTube video action campaigns. New feature indicators
To improve the discoverability of new features Display & Video 360 will indicate updated navigation using blue dots, and a “New” badge next to notable new features. Read more
If your Display & Video 360 account is linked to Campaign Manager 360, you can choose a tracking placement when creating a YouTube ad. This tracking placement captures impressions, viewability, and other metrics tied to Display & Vide… Read more
Soon you"ll select a radius for proximity targets in numerical units. You"ll be able to choose a distance in any direction (in miles or kilometers) from your proximity target. YouTube video discovery ads will have a new name
We’re changing the way YouTube & partners metrics are presented in Display & Video 360 to make them more relevant to the media type of your ads. Audio-specific metrics will be added to the campaign, insertion order, line item, and combined view tables when applicable. A Media Ty… Read more
The current list of video transcodes is comprehensive for the sake of thoroughness, however we’ve learned that the majority of publisher requirements can be met with a smaller list of transcodes. To make it easier to review transcodes, we’re removing rarely used WEBM and 3GPP transcodes from the list.
Browsers and operating systems are constantly making changes to the way third-party cookies are used and accessible to advertising platforms like Campaign Manager 360 and Display & Video 360. The goal o… Read more
Today, display URLs (sometimes known as vanity URLs) are automatically generated for YouTube video action campaigns. You can now customize the display URL for… Read more
You"ll be able to generate algorithms based on goals you set up within the platform. These goals will allow for simple creation of ROAS (return on ad spend) or weighted conversion algorithms, without the need to write or test scripts. Just select the Floodlights and their correspondin… Read more
Bid suggestions from the Intelligence Panel are available in the Troubleshooter if your line items have impressions that are restricted by bids. Accept these suggestions to reach more impressions by adjusting your bid or enabling an automated bid strategy. Download SDF metadata for ID lookups
The pipeline for Active View metrics in Campaign Manager 360 and Display & Video 360 will be upgraded to align with other ads products. As a benefit, there will be improvement in Measurable Impressions and Viewable Impressions for some Display & Video 360 YouTube inventory. Because these metrics are MRC accredited, there will be a notice for all impacted customers with an estimate of the change. The notice will display in product until around Aug 15th, and the changes will be complete the week of Aug 16th.
Creative names were previously limited to 256 characters in Display & Video 360. We’ve increased this to 512 characters, which matches the limit in Campaign Manager 360. If you sync your creatives from a linked Campaign Manager 360 advertiser, placements with longer names in Campaign Manager 360 will no longer be trimmed when they’re synced over as creatives in Display & Video 360.
Due to low usage and updated creative strategy within Display & Video 360, new Lightbox ads will no longer be available on August 1, 2021, and all Lightbox ads will stop serving by August 31, 2021.
Customers and agencies using Display & Video 360 will be able to programmatically manage budgets and reconcile invoices through MediaOcean’s Prisma, including:
You’ll soon be able to assign tracking ads to audio placements, just like you can for video and display placements. With this change, you’ll be able to create tracking ads in Campaign Manager 360 and assign them to YouTube audio creatives in Display & Video 360, as well as third-party ad served audio creatives. Support for using these tracking ads with non-YouTube audio creatives hosted b… Read more
Starting the week of June 28, 2021, Studio, Campaign Manager 360, and Display & Video 360 will no longer support creatives that include more than one .html file. These creatives will be archived in Campa… Read more
Media Asset ID
The Display & Video 360 API now includes support for default line item generation, campaign targeting retrieval, expanded app targeting, and full replacement of sites in a channel or negative keywords in a negative keyword list. See the release notes for more details.
We’re adding a partner-level setting to enable advertisers to use YouTube auto-tagging. Enabling auto-tagging helps track conversions for YouTube & partners inventory and is a best practice for the upcoming parallel tracking changes. Auto-tagging will be turned off by default and can be selectively turned on by going to Partner settings > Advertiser configurations in your Display & Video 360 partner.
The Display & Video 360 API now includes support for insertion order targeting retrieval, third-party audio creatives, and new performance goal types for insertion orders and campaigns. See the release notes for more details.
As of February 2021, some geography targeting locations (e.g. outdated zip codes, cities, etc.) are no longer supported in Display & Video 360. Line items that only targeted these locations have been paused. You can view a full list of locations here.
You’ll soon see new suggestions in the Intelligence panel for using targeting expansion to help improve pacing and performance. By accepting the suggestions, you can increase your available impressions and expand the reach of your line item.
Starting the week of April 19, Open Measurement enabled (OMID) mobile display inventory will be targeted by default by Display & Video 360. An Open Measurement setting will be available as part of viewability targeting at the advertiser and line item level. If the advertiser level setting is on, all line items in that advertiser will target Open Measurement enabled inventory. If the advertiser level setting is off, you can control Open Measurement targeting per line item.
During the week of March 1, Active View measurement will start using signals from the Open Measurement (OM) SDK when measuring viewability for mobile app display inventory in Display & Video 360 and Campaign Manager 360. This change brings Active View in line with the industry standard. There may be a small change in mobile app display measurability and viewability. This change only impacts Active View measurement on inventory where the OM SDK is available.
The Display & Video 360 API now includes support for TV insertion orders, over-the-top line items, and mobile app install line items, as well as support for additional exchanges and Google audiences. Advertisers can also now be filtered by their last updated time when retrieved. See the release notes for more details.
As part of our ongoing commitment to user privacy we are in the process of making important changes to our Data Transfer feature in Display & Video 360 and Campaign Manager 360.
YouTube: We no longer populate the encrypted UserID and PartnerID fields in Data Transfer for impressions served on YouTube inventory globally and recorded in Campaign Manager 360 and Display & Video 360.
Google Marketing Platform: We no longer populate encrypted UserID and PartnerID fields in Data Transfer for certain events recorded in Campaign Manager 360 and Display & Video 360.
The Display & Video 360 API now includes a search method for geographic region targeting options, as well as additional line item warnings and the ability to filter resources by last updated time. See the release notes for more details.
Updated column names for Interactions data: To better represent the variety of inventory sources available in Display & Video 360, the following column names will be updated. These update only impact the Combined tab and have no im… Read more
The Display & Video 360 API now includes support for manual triggers, targeting expansion, and third-party custom segments for Integral Ad Science and DoubleVerify. See the release notes for more details.
The Display & Video 360 API now includes support for line item warning messages and click-through rate (CTR) performance goals. See the release notes for more details.
Advertisers in additional countries will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR) for both Display & Video 360-bought impressions and direct reservations through Campaign Manager 360. Measurement will be available in Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, Indonesia, Ireland, Israel, Japan, Malaysia, Mexico, Poland, New Zealand, Norway, Philippines, Puerto Rico, United Arab Emirates, Singapore, South Africa, Spain, Taiwan, … Read more
The Intelligence Panel will soon show the following new optimization suggestions for insertion orders, including an indication of expected pacing improvements:
An incremental update to the Display & Video 360 API v1 is now available, with support for user management, partner-level settings and channels, Custom Bidding, and audio line items, as well as the ability to count entities and track against global entity limits. Additional filters are also available when listing advertisers, campaigns, insertion orders, line items, and targeting criteria. See the Release Notes for more details.
Starting today, the settings to create a new attribution model in Campaign Manager and Display & Video 360 will allow you to choose which models should include modeled conversions in the future. You’ll see a notification with these settings asking you to review your attribution models and opt-out of modeling if you wish. During the next 30 days, yo… Read more
To increase transparency for users, advertisers will be required to complete an identity verification program. Based on this information, Google will generate a disclosure on any ads you run, displaying your name and country. As part of our phased rollout, certain advertisers may be selected to complete this verification the week of August 28. Because Display & Video 360 adheres to Google Ads policy, you can learn more about this update in the Google Ads Help Center.
Currently, Unique Reach metrics can only be calculated for individual entities in Display & Video 360 if you’re using filters in the report. For example, if you include the Line Item dimension or use the line item filter, you’ll see reach per line item. You’ll soon be abl… Read more
To make it easier for you to designate the right role for the right user, we’re updating the user role options for all read & write users. You’ll see the following changes coming to Display & Video 360 in the coming weeks:
With a basic knowledge of Python and some help from Display & Video 360, you can use Custom Bidding to maximize impression values for you and your goals.
Custom Bidding lets you write a custom script that defines how much an impression is worth. Display & Video 360 then uses that script to optimize your bids for the highest performance based on your goal.
Because Display & Video 360 also has automated bid strategies, Custom Bidding is best for optimization to metrics other than standard automated biddi… Read more
You can now set third-party viewability, brand safety, brand lift, and reach measurement on line items directly in Display & Video 360. Reach out to support with your vendor client ID to enable this feature for your advertiser, and then you can set third-party measurement on individual line items in Additional settings > Third-party vendors. Learn more
To better reflect the variety of YouTube inventory available through Display & Video 360, we’re updating the TrueView name to YouTube throughout the platform.
You can now share Floodlight groups across multiple advertisers within a partner if you have partner-level access. You’ll see a few changes across Display & Video 360 to support this change:
Programmatic Guaranteed deals now have the ability to pass on impressions once the campaign frequency cap has been met. Display & Video 360 prioritizes meeting the spend amount set in the deal terms, then optimizes to the frequency cap (set on the campaign-level) based on the publisher inventory that’s available. You can report on Programmatic Guaranteed impressions passed due to frequency and Programmatic Guaranteed savings re-invested due to frequency from a new card on the de… Read more
Display & Video 360 no longer offers the option to invoice partner costs for Integral Ad Science and DoubleVerify non-prebid directly from a line item.
In order to help avoid budget and pacing settings that mismatch or could lead to underspending, Display & Video 360 now shows recommendations for these settings when you’re creating a new insertion order. The new recommendations include a default daily pacing amount and warnings if your daily budget doesn"t add up to the total insertion o… Read more
Display & Video 360 will be removing the option to invoice partner costs for Integral Ad Science and DoubleVerify non-prebid directly from a line item.
Display & Video 360 now has the ability to show you the "on-target reach," or estimated number of people matching your demographic targeting, of your planned campaigns. Learn more
You"ll be able to allow a DMP to manage your audiences through a self-service linking option coming soon to Display & Video 360. Currently, this process requires whitelisting via Display & Video 360 support. You"ll be able to add your DMP from the Google Marketing Platform Linked Accounts tab of your advertiser.
HTML5 and image creatives hosted by Display & Video 360 will soon be able to render across sizes on app interstitial inventory while maintaining the aspect ratio of the creative, allowing for better looking creatives with higher performance. You can disable this scaling by selecting a new "Don’t scale to fit device width" option on the creative. While previewing your creative, you"ll also be able to see how it scales in different device widths with a new option to "Fit to device."
Open auction display inventory is now supported in the reach planning tool, allowing you to forecast the expected performance of your display campaigns alongside video campaigns. Learn more
A new user role will be added soon that allows agencies and partners to give their clients access to Display & Video 360. Users with the new “Partner client” role will not be able to view details related to linked partners or advertisers, billable cost, or platform fees.
In order to align with the ranges available in Display & Video 360 reporting, the maximum reporting window for in-line stats is changing from the lifetime of an item to 2 yea… Read more
You’ll soon start seeing standardized app store identifiers for the top 7 connected TV app stores (Roku, Fire TV, Apple TV, Android TV, Xbox, Playstation, Samsung) in targeting and the App/URL dimension in Reporting. App store IDs are currently shown in Display & Video 360 exactly as they’re passed by the publisher, which are hard to parse. Going forward, you’ll see a standard, easy-to-read format for these IDs so you can more easily identify where your ads served.
Get an understanding of the geographic distribution of your audience with a new analysis tool coming soon to Display & Video 360. By navigating to Audiences > Analysis > Geographic distribution you’ll be able to select an audience for which you want to analyze the geographic distribution. With this analysis, you’ll be able to quickly assess where your most qualified users are and determine the ideal geography targeting settings for the audience.
An improved deal creation workflow is coming soon to Display & Video 360. You’ll soon be able to create multiple inventory sources at the same time, designate the deal format, and assign deals to line items from the My Inventory page. You’ll also see expanded inventory source attributes with matching filters, including:
We’ve introduced a revamped experience for environment and position targeting that allows you to target your ads with increased accuracy and granularity. You’ll see updates across Display & Video 360 to support this change, including:
As previously announced, Display & Video 360 will start enforcing the IAB app-ads.txt standard and stop buying unauthorized app inventory as identified by app-ads.txt files. For app inventory with an associated app-ads.txt file, Display & Video 360 will stop bidding if the publisher ID isn’t declared in the file. Display & Video 360 will continue to bid on app inventory that doesn’t have an associated app-ads.txt file. Campaigns targeting unauthorized app inventory will see limited reach and a potential drop in spend.
The following dimensions will be removed from Campaign Manager reporting, including scheduled reports and the Reporting and Trafficking API. The Display & Video 360 Audience Performance Report will not be affected.
As of August 28, 2019, we"ve introduced a revamped experience for environment and position targeting that allows you to target your ads with increased accuracy and granularity. You’ll see updates across Display & Video 360 to support this change, including:
Display & Video 360 will soon introduce a new automated bid strategy for display line items: Maximize quality impressions that are viewable. With this strategy, the platform will set bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. This new strategy allows brand advertisers to maximize their viewable impressions while still spending their full budget.
Starting on June 20, 2019, support teams for Google Marketing Platform advertising products (Campaign Manager 360, Display & Video 360, Studio, Search Ads 360) will no longer be able to accept requests sent via direct email.
You can now purchase native mobile and desktop Gmail ads through a new line item type in Display & Video 360. Gmail inventory is native, fully viewable, and brand safe. Bids for Gmail ads are set using a new cost per engagement metric, and your Gmail buys are billed based on engagements rather than CPM (cost-per-thousand impressions). Learn more
Users with partner-level read & write access will soon be able to enable or disable entity read files for that partner. This will allow you to get your teams set up with entity read files without needing to contact Display & Video 360 support.
You’ll soon be able to purchase native mobile and desktop Gmail ads through a new line item type in Display & Video 360. Gmail inventory is native, fully viewable, and brand safe. Bids for Gmail ads will be set using a new cost per engagement metric, and your Gmail buys will be billed based on engagements rather than CPM (cost-per-thousand impressions).
A new planning workspace is now available in the Campaigns module, which gives advertisers a comprehensive cross-inventory planning tool and a reach forecasting tool for video buys. Planners can discover new inventory, forecast video reach, and export campaign plans. Learn more
A new Plan workspace is launching in the Campaigns module in Display & Video 360, giving media planners and traders a comprehensive cross-inventory planning tool and a reach forecasting tool for video buys. Planners will now be able to discover new inventory, forecast video reach, and export campaign plans.
New video line items will soon default to using the "Viewable" automated bid strategy if the line item doesn’t target any deals. This bid strate… Read more
Real-time triggers allow you to instantly reach and engage with customers in the moments that matter by syncing your digital campaign with real-time signals such as sports events. These signals are used to trigger line item spend and accelerate delivery so you only spend when the signal is relevant to your brand and customers. You’ll be able to create a trigger in your Display & Video 360 advertiser and then associate it to line items that you want to activate instantly based on the signals in the trigger. Real-time t… Read more
Non-skippable ads on YouTube are short in-stream video ads that play before, during, or after another video. Viewers don’t have the option to skip your ad. With videos of 15 seconds or less, non-skippable ads allow you to reach viewers with your entire message. Get started with non-skippable ads by setting up a TrueView line item. Learn more
Starting in March 2019, new TrueView line items for bumper ads will use a target CPM (cost-per-thousand impressions) bidding strategy. Target CPM bidding allows you to set how much on average you’re willing to pay every thousand times your ad is shown. Display & Video 360 will optimize your bids to help get as many impressions as possible using your target CPM amount. Existing line items are not affected and will continue to serve using the current maximum CPM bidding strategy.
Display & Video 360 will soon introduce a new automated bid strategy for video line items: Maximize quality video impressions that were viewabile. With this strategy, the platform will set bids according to the likeliness that an impression will be viewable based on Active View’s viewability definitions. This new strategy allows brand advertisers to maximize their viewable video impressions while still spending their full budget. Read more
In preparation for a future without third-party cookies and other identifiers, Google Ads and Display & Video 360 initiated a second installment of the interest based advertising (IBA) alph… Read more
For some permissioned fields in Display & Video 360 (e.g. Channel), a new footer will be appended to reports stating when reporting data is incomplete.
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