tft display in volvo s89 made in china
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(Guangzhou, 18 Nov.) Volvo Car Corporation proudly presented the Volvo S80L at the 6th Guangzhou Motor Show in south China. The S80L, a long wheelbase version of the popular S80 sedan, has been locally tailored and specifically designed for the market in China. Furthermore, the Volvo S80L will be locally produced in China. The new design was unveiled by Dr. Alexander Klose, CEO of Volvo Car China, and marks the acceleration of its localization plan.
Volvo Cars has enjoyed stable growth since entering China. It released its first locally built model, the Volvo S40, in 2006, to better address the Chinese market and the particular demands of Chinese consumers. The valuable experience which followed the S40"s success further enhanced Volvo"s confidence in promoting a strategy of local manufacture.
"Therefore, Volvo made a decision to produce its flagship sedan, the S80, in China, with upgrades to suit the tastes of Chinese consumers" and to meet the increasing demand for premium cars in China," said Dr. Klose.
Throughout its long history, Volvo has made safety its core value. Eighty years" of refinement and the accumulation of meticulous car-making techniques has enabled Volvo"s flagship S80 to attain a leading market position. With top-level safety, quality, and design, the S80 has consolidated Volvo"s strength and status among luxury car brands, maintaining its unique competitive advantages within the fiercely competed Chinese luxury car market. The all-new long wheelbase S80L is expected to further enhance the perception of Volvo"s premium among Chinese consumers.
Bigger Space, More Luxurious AppointmentsThe long wheelbase S80L is to be built at the CFMA Chongqing plant in China. And it is specially designed for Chinese consumers, with larger and more comfortable rear seat space. In addition, the S80L boasts top-level features and equipment. Volvo"s world-leading innovative technology, guarantees premium appointments, a comfortable driving experience and unsurpassed safety. The S80L targets successful mature achievers who have a strong sense of responsibility for their families and the society.
Reflecting Volvo"s Premium Quality, Technology and SafetyTo ensure the success of S80L"s local production in China, Volvo has done a huge amount of preparatory work. Before the project even kicked off, technical experts and senior executives from Volvo visited China many times to inspect local suppliers and ensure the quality of locally produced parts and components. They also issued concrete and detailed requirements for every part used by Volvo.
Since 2000, Volvo Cars Safety Centre in Sweden, which boasts the most advanced testing facility in the world, has conducted over 2,000 crash tests. Many of Volvo"s leading preventive safety technologies were invented there, resulting in the S80 and S80L"s top performance in comprehensive safety protection.
The S80 has enjoyed critical success, resulting in many international awards, cementing its position in the premium car sector. The S80L shares all the features and qualities of the S80 sedan and it exceeds its sibling by being 14 cm longer and all this extra length appears in the rear seat creating an outstanding comfort for the passengers. The popularity of the S80 sedan has set a solid foundation for the introduction of the S80L in China. Volvo believe S80L"s world leading safety technology, premium quality, and luxurious design will give it powerful market competitiveness and win the S80L a significant share of the luxury car segment in China.
Upgrade the Adaptive Digital Display with a 12.3" active TFT screen (Thin Film Transistor) for a bigger screen than the standard 8" active TFT screen. This further enhances the car"s exclusive look and makes driving even safer thanks to the clear onscreen information.
Upgrade "Adaptive Digital Display" with en 12.3" active FT screen (Thin Film Transistor) for a bigger screen than the standard fitted 8" active TFT screen. It further enhances the car"s exclusive look and makes driving even safer thanks to the clear on-screen information.
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GOTHENBURG, Sweden —The 2009 meeting in Shanghai between the Swedish union leader and the “Chinese Henry Ford” started in a minibus ride and ended in one of the financial capital’s most opulent hotels. There, the men struck an unlikely alliance to save the struggling Swedish carmaker Volvo.
The chairmanof Zhejiang Geely Holding, Li Shufu, promised that his ownership would provide a blank check and allow Volvo to keep its name and independence. He has since invested $10 billion as Volvo’s value has risen tenfold during the past decade. Even during the pandemic, Volvo’s sales have held up compared with the dismal results of rivals.
“We got near-total freedom to excel,” the union leader, Magnus Sundemo, said in a recent interview at his house in a suburb of Gothenburg, Volvo’s home base. “We started believing we could fight with Audi, BMW and Mercedes. We got our confidence back.”
But the limits of that freedom are increasingly apparent, as Sweden has unexpectedly become a bellwether for the European Union’s ever more strained engagement with China. Swedish political and business leaders are asking whether the country rushed too swiftly into an economic relationship with China, with the Volvo deal as a renewed source of controversy.
ImageMagnus Sundemo, a union leader at the time of Li Shufu’s deal for Volvo, said the new ownership brought “near-total freedom to excel.”Credit...Loulou d"Aki for The New York Times
This year, Mr. Li announced plans to merge Volvo Cars withhis company’s subsidiary Geely Auto,creating a new global company and, in essence, swallowing the business whole. In Sweden, it triggered a national debate, with a swirl of rumors in its wake.
As yet, it isn’t clear what changes will come if Volvo is no longer allowed to operate independently inside the larger company. But already there are concerns in Sweden that a merger could mean moving the headquarters of Volvo to China, perhaps with a listing on the Hong Kong Stock Exchange; or that parts might be fabricated more centrally for both brands, meaning a potential loss of work for Swedish subsidiaries. And there are rumors that Mr. Li might rename the company Volvo-Geely, using the Volvo name to add prestige to a less established brand.
“We want the innovation power to remain,” said Anna Margitin Blomberg, the head of the engineers’ union at Volvo, who is preparing for talks with the Chinese owners. “And also the critical thinking, and that is typical of the engineering.”
Some Swedish officials who are reassessing ties to China have also raised national security concerns. Chinese investors have bought a variety of other Swedish companies, some of which make dual-use technologies that they are forced to share with the Chinese military.
Yet Volvo is the beating economic heart of western Sweden, employing 19,000 people. It is also hard to overstate the position Volvo occupies in Sweden’s identity and national mythology, particularly after the demise of Saabin 2011. Clunky and somewhat drab, but always durable and, above all, safe, Volvos have for decades reflected the country’s self-image of no-nonsense practicality.
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“Volvo was really synonymous with Sweden because this small country produced a car that was sold all over the world and it was the safest car in the world,” said Olle Wastberg, a former diplomat and former director-general of the Swedish Institute.
For years, Sweden has taken pride in forging ties with Chinese cities in an effort to promote tourism and business connections, but also democracy and human rights.
In March, however, citing a sharp increase in Chinese acquisitions of Swedish technology and knowledge-based companies, the Swedish Security Service, Sapo, labeled China the biggest threat to the country’s national security after Russia. The purchases include a semiconductor company, Silex, and Satlab Geosolutions, a satellite positioning company.
ImageA Swedish saying defines success in life through the “three V’s,” Volvo, villa, vovve — a Volvo, a house, and a pet dog.Credit...Loulou d"Aki for The New York Times
In late 2017, Geely became the second largest stakeholder in Sweden’s largest industrial company, AB Volvo whose subsidiary, Arquus(formerly Renault Trucks Defense), makes military vehicles.
“We know that Chinese companies are used by the Chinese government as a way to get information and serve as a base for influencing other countries,” Mr. Wastberg, the former diplomat, said.
In May, amid increasing concerns over the threat to national security, the government proposed new rules for mergers and acquisitions that would allow officials to block foreign takeovers of Swedish companies.
But the threat went beyond the economy, the intelligence service said, warning of China’s stepped up efforts “to influence basic freedoms and rights in Sweden,” by “trying to influence Swedish politicians and media.” That seemed a reference to a spat over the arrest of a Hong Kong-based publisher who holds Swedish citizenship.
After the publisher, Gui Minhai, was abducted in Thailand and convicted in China, Sweden honored him with a human rights award. That prompted China’s ambassador to Sweden, Gui Congyou, to issue a stark warning. “We treat our friends with fine wine,” he told Swedish radio in November, “but for our enemies we have shotguns.”
Mr. Li started Geely, the first Chinese carmaker not owned by the state, in 1997. When he and Mr. Sundemo, the Swedish engineer and union leader, met in 2009 in Shanghai, there were a lot of smiles, Mr. Sundemo recalled.
ImageLi Shufu, the president of the Geely group, posed in a Volvo in Tiananmen Square before a major official gathering in Beijing in 2011.Credit...Feng Li/Getty Images
Volvo executives and labor leaders had welcomed the Chinese with open arms, glad to be done with Ford. The Americans had so tarnished Volvo’s image that when they put it up for sale it attracted few buyers save Mr. Li, who firmly believed in the company, said Mr. Sundemo.
Following the sale in 2010, the Swedish authorities went out of their way to please the new Chinese owners. When the company wanted to buy land to build a research center in Gothenburg, Sweden’s second largest city, the municipality sold it a plot at a generous discount. They also canceled the building of a school on the same grounds and helped Geely cut through Sweden’s red tape.
In Gothenburg, new Volvo models stand on display at the arrivals hall of the airport. In town, seemingly every other car is a Volvo. Losing Volvo, like Saab before it, would have been traumatic.
Despite the city’s close business connection with China, Mr. Bernmar, a critic of China’s human rights record, led an effort last month to cut friendship ties between Gothenburg and Shanghai, citing Beijing’s authoritarian turn under President Xi Jinping.
While his campaign failed in Gothenburg, in recent years 11 Swedish cities have cut friendship ties with China, with several citing the country’s human rights record as the reason. “When you deal with corporate China, you also deal with governmental China,” said Mr. Bernmar.
ImageDaniel Bernmar in Gothenburg’s City Hall. Mr. Bernmar has led an effort to cut friendship ties between Gothenburg and Shanghai.Credit...Loulou d"Aki for The New York Times
Asked for comment, a spokesman for Geely Holding did not directly address the issues of Volvo’s independence, saying that, “Geely Auto and Volvo Cars are continuing to discuss areas of cooperation and mutual value-creation that could lead to a full combination of the companies.”
Volvo refused to comment on the proposed merger, saying the details were still being debated. But many Swedes fear that a full-on takeover by the Chinese might undercut the remarkable strides the company has made in re-establishing the brand.
For Mr. Sundemo, who is now retired, the impending merger is a disaster and an example of Sweden selling out its industries. He said the Chinese liked to run forward, while the Swedes were slower.
He is still happy with how the company has grown since Geely bought it, he said, but he feels the latest move might have had a political motivation. “We probably all have been a little naïve,” he said.
Volvo Cars has signed an agreement with its parent Geely Holding to acquire Geely Holding’s stake in the companies’ joint ventures in China, with the aim of taking full ownership of its car manufacturing plants and sales operations in the country.
The acquisition of an additional 50 per cent of the shares in Daqing Volvo Car Manufacturing Co., Ltd and Shanghai Volvo Car Research and Development Co., Ltd, will further strengthen Volvo Cars’ position in China, its largest market, and maximize exposure to one of the fastest growing regions globally.
Although the two joint venture companies are already fully included in Volvo Car Group’s financial statements, Volvo Cars’ share of their net income and equity will increase following the transaction.
“With this agreement, Volvo Cars will become the first major non-Chinese automaker with full control over its Chinese operations,” said Håkan Samuelsson, chief executive of Volvo Cars.
“Geely Holding Group and Volvo Cars are continuously evaluating the best way to collaborate and structure operations within the wider Group. These two transactions will create a clearer ownership structure within both Volvo Cars and Geely Holding,” said Geely Holding chief executive officer, Daniel Donghui Li.
Volvo Cars has grown significantly faster than the average market in China in recent years and will continue to invest in the country to maintain the strong growth trend. Following the transactions, Volvo Cars will have full ownership of its manufacturing plants in Chengdu and Daqing, its national sales company in China and its R&D facility in Shanghai.
The transactions will be completed in two steps, starting in 2022 when the joint venture requirement for auto manufacturing in China will be lifted, and expected to be formally completed in 2023.
The transactions are pending regulatory approvals. Employees and partners within the relevant companies will not be directly affected by the transactions. Financial details will not be disclosed.
Volvo Cars has seen strong growth in the Chinese market in recent years. In 2020, it sold 166,617 cars in China, an increase of 7.5 per cent versus 2019 and its eighth consecutive sales record in the market. In the first half of 2021, sales increased 44.9 per cent compared to the same period in 2020, and by 40.1 per cent compared with the same period in 2019.
For the 2020 financial year, Volvo Car Group recorded an operating profit of 8.5 BSEK (14.3 BSEK in 2019). Revenue over the period amounted to 262.8 BSEK (274.1 BSEK). For the full year of 2020, global sales reached 661,713 cars (705,452), a decline of 6.2 per cent compared to 2019.
Volvo Cars was founded in 1927. Today, it is one of the most well-known and respected car brands in the world with sales of 661,713 cars in 2020 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding since 2010.
As of December 2020, Volvo Cars employed approximately 40,000 (41,500) full-time employees. Volvo Cars" head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars" head office for APAC is located in Shanghai and for Americas in Mahwah, NJ. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium), South Carolina (US), Chengdu and Daqing (China).
Under its company purpose, Volvo Cars aims to provide customers with the Freedom to Move in a personal, sustainable and safe way. This purpose is reflected into a number of business ambitions: for example, by the middle of this decade it aims for half of its global sales to be fully electric cars, half of its sales to be online and half of its software to be in-house. Volvo Cars is also committed to an ongoing reduction of its carbon footprint, with the ambition to be a climate-neutral company by 2040.