lcd panel ratings free sample

Established in 2010, Topfoison has devoted itself to the manufacturing and development of high-quality products for the Wearable device, Smart Watch, VR, Medical device, Industrial LCD display including Color LCD modules/OLED/LCD display/Round lcd screen/Round AMOLED/ Square transflective lcd screen/ IPS full wide display/ 1080p fhd AMOLED and 2K 1440p lcd. Topfoison focus on1.22-7.0 inch small size displays, all the products produced in our company enjoys the most advanced production craft and technology as well as the strictly ISO quality management system.

Established in 2010, Topfoison has devoted itself to the manufacturing and development of high-quality products for the Wearable device, Smart Watch, VR, Medical device, Industrial LCD display including Color LCD modules/OLED/LCD display/Round lcd screen/Round AMOLED/ Square transflective lcd screen/ IPS full wide display/ 1080p fhd AMOLED and 2K 1440p lcd. Topfoison focus on1.22-7.0 inch small size displays, all the products produced in our company enjoys the most advanced production craft and technology as well as the strictly ISO quality management system.

The Hisense U8H matches the excellent brightness and color performance of much pricier LCD TVs, and its Google TV smart platform is a welcome addition. But it’s available in only three screen sizes.

The Hisense U8H is the best LCD/LED TV for most people because it delivers the performance of a much pricier TV yet starts at under $1,000, for the smallest (55-inch) screen size. This TV utilizes quantum dots, a full-array backlight with mini-LEDs, and a 120 Hz refresh rate to deliver a great-looking 4K HDR image. It’s compatible with every major HDR format. And it’s equipped with two full-bandwidth HDMI 2.1 inputs to support 4K 120 Hz gaming from the newest Xbox and PlayStation consoles. Add in the intuitive, fully featured Google TV smart-TV platform, and the U8H’s price-to-performance ratio is of inarguable value.

In terms of design, the Hisense U8H is not as svelte as our upgrade pick, but it’s plenty sturdy and doesn’t look or feel cheap. Two narrow, metal feet jut out from beneath the panel and steadily hold the TV. They can be attached in two separate spots, either closer in toward the middle of the panel or out toward the edges, to account for different-size TV stands. The feet are also equipped with cable organization clasps—a nice touch for keeping your TV stand free of cable clutter. Though the TV is primarily plastic, its bezels are lined with metal strips, providing a bit more durability in the long run. I moved it around my home, and it was no worse for wear, but we’ll know more after doing some long-term testing.

The Hisense U8H has some difficulties with banding, or areas of uneven gradation, where transitions that should appear smooth instead look like “bands” of color (sometimes also called posterization). Like many current 4K HDR TVs, the U8H uses an 8-bit panel rather than a 10-bit panel, which affects the color decoding and color presentation process. This is usually relevant only with HDR video and games. When playing games on the PlayStation 5 and Xbox Series X, I saw a few instances where the content wasn’t rendered correctly and displayed ugly splotches of color on the screen. However, this almost always occurred during static screens (such as a pause menu or loading screen); I rarely spotted it during actual gameplay. Hisense has stated that it would address the problem in a future firmware update, but at the time of writing it was still present. This is a flaw that may give dedicated gamers pause, but we don’t consider it to be a dealbreaker for most people.

Finally, like most TVs that use vertical alignment (VA) LCD panels, the U8H has a limited horizontal viewing angle, which may be a bit annoying if you’re hoping to entertain a large crowd. Our upgrade pick uses a special wide-angle technology to address this.

The global TFT-LCD display panel market attained a value of USD 181.67 billion in 2022. It is expected to grow further in the forecast period of 2023-2028 with a CAGR of 5.2% and is projected to reach a value of USD 246.25 billion by 2028.

The current global TFT-LCD display panel market is driven by the increasing demand for flat panel TVs, good quality smartphones, tablets, and vehicle monitoring systems along with the growing gaming industry. The global display market is dominated by the flat panel display with TFT-LCD display panel being the most popular flat panel type and is being driven by strong demand from emerging economies, especially those in Asia Pacific like India, China, Korea, and Taiwan, among others. The rising demand for consumer electronics like LCD TVs, PCs, laptops, SLR cameras, navigation equipment and others have been aiding the growth of the industry.

TFT-LCD display panel is a type of liquid crystal display where each pixel is attached to a thin film transistor. Since the early 2000s, all LCD computer screens are TFT as they have a better response time and improved colour quality. With favourable properties like being light weight, slim, high in resolution and low in power consumption, they are in high demand in almost all sectors where displays are needed. Even with their larger dimensions, TFT-LCD display panel are more feasible as they can be viewed from a wider angle, are not susceptible to reflection and are lighter weight than traditional CRT TVs.

The global TFT-LCD display panel market is being driven by the growing household demand for average and large-sized flat panel TVs as well as a growing demand for slim, high-resolution smart phones with large screens. The rising demand for portable and small-sized tablets in the educational and commercial sectors has also been aiding the TFT-LCD display panel market growth. Increasing demand for automotive displays, a growing gaming industry and the emerging popularity of 3D cinema, are all major drivers for the market. Despite the concerns about an over-supply in the market, the shipments of large TFT-LCD display panel again rose in 2020.

North America is the largest market for TFT-LCD display panel, with over one-third of the global share. It is followed closely by the Asia-Pacific region, where countries like India, China, Korea, and Taiwan are significant emerging market for TFT-LCD display panels. China and India are among the fastest growing markets in the region. The growth of the demand in these regions have been assisted by the growth in their economy, a rise in disposable incomes and an increasing demand for consumer electronics.

The report gives a detailed analysis of the following key players in the global TFT-LCD display panel Market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

We have created this Guide to enable you to optimize your Ratings and Reviews strategy for 2022. It’s full of practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

Shoppers rely on this content to make more informed purchase decisions. In fact,ratings and reviews became the top factorimpacting purchase decisions over the past year, surpassing price, free shipping, brand, and recommendations from family and friends.

This trend of the growing importance of Ratings and Reviews is highlighted in various different research projects we have completed over the past year.

Why are ratings & reviews so impactful? They provide invaluable social proof to shoppers. They can’t see, touch, and smell a product they’re purchasing online. But when they read the reviews, shoppers can cross-reference with people who have already purchased your product, to verify that it looks and works like you say it does.

The two core concepts that sum it up most? Authenticity and trust. Ratings and Reviews (and other forms of UGC) are not a brand or retailer saying how great their product is. It’s consumers who have used the product in real life. That is immensely powerful in an increasingly digital world.

For this reason, Ratings and Reviews are now simply an absolutely core part of the online shopping experience. This is of course occurring against a backdrop ofexplosive ecommerce growth driven by Covid.

It is for a representative year-on-year period post and pre-Covid (we excluded the Holidays deliberately as ratings and reviews impact always goes up at this time).

This makes sense, given time and time again shoppers are proven to value authenticity over every other quality when it comes to user-generated content. Which stands to reason: you can’t game ratings and reviews. A disappointing product will always end up being reviewed as such and vice versa.An artificially-inflated product rating or overly positive set of reviews will only lead to consumer disappointment and distrust.

Add in purchase levels and this trend is clearly evident. There is such a thing as “too good to be true” when it comes to product ratings. As is shown by analysis of our databy Northwestern University Spiegel Research centeron two random product groupings, there is a drop off in conversions once the average rating rises above around 4.5.

Collecting a high volume of ratings & reviews is well worth the effort. The more reviews a shopper is exposed to, the higher the conversion rate. And the largest impact is seen when a shopper is exposed to 5,000 or more reviews. Shoppers exposed to 5,000+ reviews convert at a rate 122.1% higher than those exposed to between one and 100 reviews.

And with good reason: it’s the most important review collection technique. From our experience, it generates up to 80% of ALL ratings and reviews content dependent on the brand.

Increasingly, brands are also collecting ratings and reviews via text message. Why? It’s deemed by many to be quicker and easier. This methodology particularly resonates with younger generations who are not as wedded to email.

Ensure this information is easily filterable and searchable for shoppers on your product pages. Use review snapshots at the top of the page to make a few things really clear, such as ratings distribution (in a clickable format), pros/cons, keyword filters and sorting buttons. Providing this information up front makes product returns less likely.

Every brand and retailer wants to have a positive ratings and reviews footprint. It can therefore be tempting to selectively block negative reviews or manufacture positive review content.

For this reason, content moderation – the process of removing inauthentic, inappropriate or irrelevant reviews so they don’t make it onto your site – is critical. With fake reviews now perceived to be a broad problem and theFTC taking note, you need to put safeguards in place to preserve the integrity of your ratings and reviews program.

For many businesses and Ratings and Reviews vendors, the moderation process stops at step two. But relying solely on technology can leave you vulnerable to some of the exact issues that violate the FTC guideline –  like deceptive performance claims, medical advice, and other forms of misrepresentation.

Attention spans are notoriously short nowadays so you have little time to influence behavior as you’d like. As we’ve seen, ratings and reviews are among the most potent weapons in your arsenal. So incorporate it in your first “touch” with customers.

Consumers are actively seeking out ratings & reviews – whether they’re shopping online or in a brick-and-mortar store. Incorporating this content into your digital, print, and in-store marketing can be a powerful way to capture shoppers’ attention and give them the confidence they need to convert – wherever they happen to be.

Supercharge the performance of your marketing campaigns by looking for ways to include ratings & reviews. Here are a few ideas to help you get started.

For example, if summer is approaching, you might build a campaign featuring top-rated swimwear. Be sure to display star ratings or review excerpts in the email — as well as on the campaign landing pages.

Also think about featuring star ratings in your cart abandonment emails. In many cases, that social proof may be enough to draw shoppers back to your website to complete their purchases.

If you send out paper catalogs to customers, consider adding star ratings, text reviews or even shopper-submitted photos alongside your key products. Or, include an entire spread of your top-rated products.

We know consumers use ratings and reviews to make smart purchase decisions when shopping online. But they also depend on this content when shopping in a physical store. So look for opportunities to showcase this content in your brick-and-mortar stores.

But in other cases, a negative review can point to a larger issue that needs to be addressed. For example, one of our customers noticed several negative reviews for a watch that mentioned a broken clasp. They rectified the problem and their ratings subsequently improved.

Creating buyer confidence at scale is critical to growing your business. A best-in-class ecommerce strategy will therefore nearly always leverage ratings and reviews as a critical mechanism to “meet shoppers where they are”.

Be sure to syndicate your product star ratings to Google. That way, stars will appear in your ads — and you will further optimize inbound traffic to your product pages.

While Seller Ratings are most often used by ecommerce companies, any company with a digital presence can use Google Seller Ratings(Note: Seller Ratings are for the entire site, not individual products).

If they are not already, Seller Ratings should be a critical part of your digital strategy. Why? According to Google, they can increase the click-through rates (CTR) of your ads by up to 10%.

Bottom line: Seller Ratings optimize the performance of your Google Ads. More click throughs, more eyeballs on your site and – in turn – more sales from “greenfield” customers. Which makes complete sense. Your Seller Ratings are determined by a cumulative and aggregated volume of trusted customer reviews. They are a direct reflection of the experiences your customers have had while dealing with your business. This provides social proof for your brand right on Google search results pages, increasing shoppers’ trust in your business and giving them the confidence they need to click through to your site.

So ensure you are maximizing your customer acquisition potential by syndicating your ratings in this way (check out our blog on the topic for technical directions).

Our researchfound that 95% of consumers read reviews on Amazon. So if you sell your products on Amazon, you’ve got to make sure you have plenty of ratings and reviews content on your product pages.

One simple way to do that is to allow your shoppers to share the reviews they’ve written on your website to your Amazon product pages (ask your ratings and reviews vendor if they have a feature that allows this).

But when you share your ratings and reviews from your own ecommerce site to your product pages on retailer sites, your reach obviously increases significantly.

The short answer: it’s enabled by your ratings and reviews technology vendor. You’ll need to talk to your preferred supplier to understand where they can get your ratings and reviews content to (PowerReviews has an extensive network).

Ratings and Reviews are a known SEO aid. In this chapter we explore this in more detail and provide the guidance you need to ensure you, well, optimize for Search Engine Optimization

First off, we’re a Ratings and Reviews company and we know all about the importance of UGC from an SEO perspective.The top search results always feature product pages with lots of reviews and a good rating. That’s because Google knows people are looking for the best product, and reviews and ratings help Google determine that.But reviews are just one aspect of user-generated content, or UGC. There’s also Q&A and user-submitted images and videos. Together, all three forms of UGC are essential to product SEO for a few key reasons:

All PowerReviews customers using our Ratings & Reviews product with the Review Search feature enabled,now have access toReview Search Reporting. With this tool, you can see the specific keywords customers are entering in when they search through your reviews.

Think back to the last time you were shopping online. Have you ever noticed how the search results for products look different than normal results? For example, they often display star ratings, price, and in-stock information.

To enable rich snippets, you need to add schema markup to your website. Schema is code that speaks the search engine’s language and tells them key information about your product, like its price, availability, ratings, and more. To improve your product page SEO, consider adding these schemas to your product pages:

As with Ratings and Reviews display, add a search box and filter functionality so shoppers can search terms to see if their question has previously been asked. This becomes especially important as Q&A volume grows.

Here, we will explain all about why and how you should be using your user-generated content  – ratings and reviews, Q&A, and image & video – as a valuable customer insight resource.

Optimize your Ratings and Reviews program: To ensure constant improvement and the best performance possible, you need to follow the data. How are shoppers interacting with UGC? How is it impacting conversions and how can you drive more of those behaviors? Where do gaps exist in your program (i.e. where do you need to collect more reviews)? The only way to get to the bottom of these types of questions is to analyze.

“Ratings and reviews are great validation and social proof for other customers. But using this information to drive tangible change makes sense on so many levels. In the first month alone, we were able to identify and size two process issues from our review data. We implemented corrective action right away for huge impact.”

“The biggest opportunity may be simply leveraging Ratings & Reviews as a new/different means of insight mining— specifically around competitive and product innovation insights…”

This guide is intended to provide you with all the direction you need to run a successful, productive and – most importantly – revenue-generating ratings and reviews program in 2022.

Ratings and Reviews content is a proven conversion booster. But there are specific enhancements you can make to your displays to maximize its impact. There are also plenty of ways you can incorporate it throughout the rest of your marketing activity to improve its effectiveness (as we demonstrate in-depth in chapters 4 and 5).

Experiment with these in 2022 – and modify depending on what the interaction data tells you – to increase the value of your Ratings and Reviews program.

There’s a lot to do to maximize the value of your Ratings and Reviews content. But all this activity should form part of a broader user-generated content program.

Q&A is the single most impactful type of UGC on conversion rates (more than Ratings & Reviews) so you’re hurting yourself if you don’t build it into your overall strategy (see chapter 10). User-generated video and imagery (aka visual media) also makes a huge difference to ecommerce performance (see chapter 9). So you should be looking to incorporate this too.

The big opportunity for 2022? Leveraging your Ratings & Reviews content as a form of customer intelligence (as we outline at length in chapter 11). It’s cost-effective, context-rich, actionable, and it provides insane benchmarking potential. The most progressive companies will increasingly leverage ratings and reviews to propel business growth – not just in terms of conversion and sales impact but also in terms of providing critical strategic direction.

But if this seems like too big a step, simply becoming data-driven in how you approach your Ratings and Reviews program will put you ahead of most brands. Analyze conversion performance and identify gaps and opportunities to ensure you focus your UGC collection and display strategies in the right way.

Typical LCDs are edge-lit by a strip of white LEDs. The 2D backlighting system in Pro Display XDR is unlike any other. It uses a superbright array of 576 blue LEDs that allows for unmatched light control compared with white LEDs. Twelve controllers rapidly modulate each LED so that areas of the screen can be incredibly bright while other areas are incredibly dark. All of this produces an extraordinary contrast that’s the foundation for XDR.

With a massive amount of processing power, the timing controller (TCON) chip utilizes an algorithm specifically created to analyze and reproduce images. It controls LEDs at over 10 times the refresh rate of the LCD itself, reducing latency and blooming. It’s capable of multiple refresh rates for amazingly smooth playback. Managing both the LED array and LCD pixels, the TCON precisely directs light and color to bring your work to life with stunning accuracy.

So, why is this important? A monitor’s panel technology is important because it affects what the monitor can do and for which uses it is best suited. Each of the monitor panel types listed above offer their own distinctive benefits and drawbacks.

Choosing which type of monitor panel type to buy will depend largely on your intended usage and personal preference. After all, gamers, graphic designers, and office workers all have different requirements. Specific types of displays are best suited for different usage scenarios.

The reason for this is because none of the different monitor panel types as they are today can be classified as “outstanding” for all of the attributes mentioned above.

Below we’ll take a look at how IPS, TN, and VA monitors affect screen performance and do some handy summaries of strengths, weaknesses, and best-case uses for each type of panel technology.

IPS monitors or “In-Plane Switching” monitors, leverage liquid crystals aligned in parallel to produce rich colors. IPS panels are defined by the shifting patterns of their liquid crystals. These monitors were designed to overcome the limitations of TN panels. The liquid crystal’s ability to shift horizontally creates better viewing angles.

IPS monitor variations include S-IPS, H-IPS, e-IPS and P-IPS, and PLS (Plane-to-Line Switching), the latter being the latest iteration. Since these variations are all quite similar, they are all collectively referred to as “IPS-type” panels. They all claim to deliver the major benefits associated with IPS monitors – great color and ultra-wide viewing angles.

With regard to gaming, some criticisms IPS monitors include more visible motion blur coming as a result of slower response times, however the impact of motion blur will vary from user to user. In fact, mixed opinions about the “drawbacks” of IPS monitor for gaming can be found all across the web. Take this excerpt from one gaming technology writer for example: “As for pixel response, opinions vary. I personally think IPS panels are quick enough for almost all gaming. If your gaming life is absolutely and exclusively about hair-trigger shooters, OK, you’ll want the fastest response, lowest latency LCD monitor. And that means TN. For the rest of us, and certainly for those who place even a modicum of importance on the visual spectacle of games, I reckon IPS is clearly the best panel technology.” Read the full article here.

IPS monitors deliver ultra-wide 178-degree vertical and horizontal viewing angles. Graphic designers, CAD engineers, pro photographers, and video editors will benefit from using an IPS monitor. Many value the color benefits of IPS monitors and tech advances have improved IPS panel speed, contrast, and resolution. IPS monitors are more attractive than ever for general desktop work as well as many types of gaming. They’re even versatile enough to be used in different monitor styles, so if you’ve ever compared an ultrawide vs. dual monitor setup or considered the benefits of curved vs. flat monitors, chances are you’ve already come into contact with an IPS panel.

TN monitors, or “Twisted Nematic” monitors, are the oldest LCD panel types around. TN panels cost less than their IPS and VA counterparts and are a popular mainstream display technology for desktop and laptop displays.

Despite their lower perceived value, TN-based displays are the panel type preferred by competitive gamers. The reason for this is because TN panels can achieve a rapid response time and the fastest refresh rates on the market (like this 240Hz eSports monitor). To this effect, TN monitors are able to reduce blurring and screen tearing in fast-paced games when compared to an IPS or VA panel.

On the flip side, however, TN panel technology tends to be ill-suited for applications that benefit from wider viewing angles, higher contrast ratios, and better color accuracy. That being said, LED technology has helped shift the perspective and today’s LED-backlit TN models offer higher brightness along with better blacks and higher contrast ratios.

The greatest constraint of TN panel technology, however, is a narrower viewing angle as TN monitors experience more color shifting than other types of panels when being viewed at an angle.

Today’s maximum possible viewing angles are 178 degrees both horizontally and vertically (178º/178º), yet TN panels are limited to viewing angles of approximately 170 degrees horizontal and 160 degrees vertical (170º /160º).

TN monitors are the least expensive panel technology, making them ideal for cost-conscious businesses and consumers. In addition, TN monitors enjoy unmatched popularity with competitive gamers and other users who seek rapid graphics display.

Vertical alignment (VA) panel technology was developed to improve upon the drawbacks of TN. Current VA-based monitors offer muchhigher contrast, better color reproduction, and wider viewing angles than TN panels. Variations you may see include P-MVA, S-MVA, and AMVA (Advanced MVA).

These high-end VA-type monitors rival IPS monitors as the best panel technology for professional-level color-critical applications. One of the standout features of VA technology is that it is particularly good at blocking light from the backlight when it’s not needed. This enables VA panels to display deeper blacks and static contrast ratios of up to several times higher than the other LCD technologies. The benefit of this is that VA monitors with high contrast ratios can deliver intense blacks and richer colors.

MVA and other recent VA technologies offer the highest static contrast ratios of any panel technology. This allows for an outstanding visual experience for movie enthusiasts and other users seeking depth of detail. Higher-end, feature-rich MVA displays offer the consistent, authentic color representation needed by graphic designers and other pro users.

There is another type of panel technology that differs from the monitor types discussed above and that is OLED or “Organic Light Emitting Diode” technology. OLEDs differ from LCDs because they use positively/negatively charged ions to light up every pixel individually, while LCDs use a backlight, which can create an unwanted glow. OLEDs avoid screen glow (and create darker blacks) by not using a backlight. One of the drawbacks of OLED technology is that it is usually pricier than any of the other types of technology explained.

When it comes to choosing the right LCD panel technology, there is no single right answer. Each of the three primary technologies offers distinct strengths and weaknesses. Looking at different features and specs helps you identify which monitor best fits your needs.

LCD or “Liquid Crystal Display” is a type of monitor panel that embraces thin layers of liquid crystals sandwiched between two layers of filters and electrodes.

While CRT monitors used to fire electrons against glass surfaces, LCD monitors operate using backlights and liquid crystals. The LCD panel is a flat sheet of material that contains layers of filters, glass, electrodes, liquid crystals, and a backlight. Polarized light (meaning only half of it shines through) is directed towards a rectangular grid of liquid crystals and beamed through.

Note: When searching for monitors you can be sure to come across the term “LED Panel” at some point or another. An LED panel is an LCD screen with an LED – (Light Emitting Diode) – backlight. LEDs provide a brighter light source while using much less energy. They also have the ability to produce white color, in addition to traditional RGB color, and are the panel type used in HDR monitors.

Early LCD panels used passive-matrix technology and were criticized for blurry imagery. The reason for this is because quick image changes require liquid crystals to change phase quickly and passive matrix technology was limited in terms of how quickly liquid crystals could change phase.

Thanks to active-matrix technology, LCD monitor panels were able to change images very quickly and the technology began being used by newer LCD panels.

Ultimately, budget and feature preferences will determine the best fit for each user. Among the available monitors of each panel type there will also be a range of price points and feature sets. Additionally, overall quality may vary among manufacturers due to factors related to a display’s components, manufacturing, and design.

Alternatively, if you’re into gaming and are in the market for TN panel these gaming monitor options may be along the lines of what you’re looking for.

Glass substrate with ITO electrodes. The shapes of these electrodes will determine the shapes that will appear when the LCD is switched ON. Vertical ridges etched on the surface are smooth.

A liquid-crystal display (LCD) is a flat-panel display or other electronically modulated optical device that uses the light-modulating properties of liquid crystals combined with polarizers. Liquid crystals do not emit light directlybacklight or reflector to produce images in color or monochrome.seven-segment displays, as in a digital clock, are all good examples of devices with these displays. They use the same basic technology, except that arbitrary images are made from a matrix of small pixels, while other displays have larger elements. LCDs can either be normally on (positive) or off (negative), depending on the polarizer arrangement. For example, a character positive LCD with a backlight will have black lettering on a background that is the color of the backlight, and a character negative LCD will have a black background with the letters being of the same color as the backlight. Optical filters are added to white on blue LCDs to give them their characteristic appearance.

LCDs are used in a wide range of applications, including LCD televisions, computer monitors, instrument panels, aircraft cockpit displays, and indoor and outdoor signage. Small LCD screens are common in LCD projectors and portable consumer devices such as digital cameras, watches, digital clocks, calculators, and mobile telephones, including smartphones. LCD screens are also used on consumer electronics products such as DVD players, video game devices and clocks. LCD screens have replaced heavy, bulky cathode-ray tube (CRT) displays in nearly all applications. LCD screens are available in a wider range of screen sizes than CRT and plasma displays, with LCD screens available in sizes ranging from tiny digital watches to very large television receivers. LCDs are slowly being replaced by OLEDs, which can be easily made into different shapes, and have a lower response time, wider color gamut, virtually infinite color contrast and viewing angles, lower weight for a given display size and a slimmer profile (because OLEDs use a single glass or plastic panel whereas LCDs use two glass panels; the thickness of the panels increases with size but the increase is more noticeable on LCDs) and potentially lower power consumption (as the display is only "on" where needed and there is no backlight). OLEDs, however, are more expensive for a given display size due to the very expensive electroluminescent materials or phosphors that they use. Also due to the use of phosphors, OLEDs suffer from screen burn-in and there is currently no way to recycle OLED displays, whereas LCD panels can be recycled, although the technology required to recycle LCDs is not yet widespread. Attempts to maintain the competitiveness of LCDs are quantum dot displays, marketed as SUHD, QLED or Triluminos, which are displays with blue LED backlighting and a Quantum-dot enhancement film (QDEF) that converts part of the blue light into red and green, offering similar performance to an OLED display at a lower price, but the quantum dot layer that gives these displays their characteristics can not yet be recycled.

Since LCD screens do not use phosphors, they rarely suffer image burn-in when a static image is displayed on a screen for a long time, e.g., the table frame for an airline flight schedule on an indoor sign. LCDs are, however, susceptible to image persistence.battery-powered electronic equipment more efficiently than a CRT can be. By 2008, annual sales of televisions with LCD screens exceeded sales of CRT units worldwide, and the CRT became obsolete for most purposes.

Each pixel of an LCD typically consists of a layer of molecules aligned between two transparent electrodes, often made of Indium-Tin oxide (ITO) and two polarizing filters (parallel and perpendicular polarizers), the axes of transmission of which are (in most of the cases) perpendicular to each other. Without the liquid crystal between the polarizing filters, light passing through the first filter would be blocked by the second (crossed) polarizer. Before an electric field is applied, the orientation of the liquid-crystal molecules is determined by the alignment at the surfaces of electrodes. In a twisted nematic (TN) device, the surface alignment directions at the two electrodes are perpendicular to each other, and so the molecules arrange themselves in a helical structure, or twist. This induces the rotation of the polarization of the incident light, and the device appears gray. If the applied voltage is large enough, the liquid crystal molecules in the center of the layer are almost completely untwisted and the polarization of the incident light is not rotated as it passes through the liquid crystal layer. This light will then be mainly polarized perpendicular to the second filter, and thus be blocked and the pixel will appear black. By controlling the voltage applied across the liquid crystal layer in each pixel, light can be allowed to pass through in varying amounts thus constituting different levels of gray.

The chemical formula of the liquid crystals used in LCDs may vary. Formulas may be patented.Sharp Corporation. The patent that covered that specific mixture expired.

Most color LCD systems use the same technique, with color filters used to generate red, green, and blue subpixels. The LCD color filters are made with a photolithography process on large glass sheets that are later glued with other glass sheets containing a TFT array, spacers and liquid crystal, creating several color LCDs that are then cut from one another and laminated with polarizer sheets. Red, green, blue and black photoresists (resists) are used. All resists contain a finely ground powdered pigment, with particles being just 40 nanometers across. The black resist is the first to be applied; this will create a black grid (known in the industry as a black matrix) that will separate red, green and blue subpixels from one another, increasing contrast ratios and preventing light from leaking from one subpixel onto other surrounding subpixels.Super-twisted nematic LCD, where the variable twist between tighter-spaced plates causes a varying double refraction birefringence, thus changing the hue.

LCD in a Texas Instruments calculator with top polarizer removed from device and placed on top, such that the top and bottom polarizers are perpendicular. As a result, the colors are inverted.

The optical effect of a TN device in the voltage-on state is far less dependent on variations in the device thickness than that in the voltage-off state. Because of this, TN displays with low information content and no backlighting are usually operated between crossed polarizers such that they appear bright with no voltage (the eye is much more sensitive to variations in the dark state than the bright state). As most of 2010-era LCDs are used in television sets, monitors and smartphones, they have high-resolution matrix arrays of pixels to display arbitrary images using backlighting with a dark background. When no image is displayed, different arrangements are used. For this purpose, TN LCDs are operated between parallel polarizers, whereas IPS LCDs feature crossed polarizers. In many applications IPS LCDs have replaced TN LCDs, particularly in smartphones. Both the liquid crystal material and the alignment layer material contain ionic compounds. If an electric field of one particular polarity is applied for a long period of time, this ionic material is attracted to the surfaces and degrades the device performance. This is avoided either by applying an alternating current or by reversing the polarity of the electric field as the device is addressed (the response of the liquid crystal layer is identical, regardless of the polarity of the applied field).

Displays for a small number of individual digits or fixed symbols (as in digital watches and pocket calculators) can be implemented with independent electrodes for each segment.alphanumeric or variable graphics displays are usually implemented with pixels arranged as a matrix consisting of electrically connected rows on one side of the LC layer and columns on the other side, which makes it possible to address each pixel at the intersections. The general method of matrix addressing consists of sequentially addressing one side of the matrix, for example by selecting the rows one-by-one and applying the picture information on the other side at the columns row-by-row. For details on the various matrix addressing schemes see passive-matrix and active-matrix addressed LCDs.

LCDs, along with OLED displays, are manufactured in cleanrooms borrowing techniques from semiconductor manufacturing and using large sheets of glass whose size has increased over time. Several displays are manufactured at the same time, and then cut from the sheet of glass, also known as the mother glass or LCD glass substrate. The increase in size allows more displays or larger displays to be made, just like with increasing wafer sizes in semiconductor manufacturing. The glass sizes are as follows:

Until Gen 8, manufacturers would not agree on a single mother glass size and as a result, different manufacturers would use slightly different glass sizes for the same generation. Some manufacturers have adopted Gen 8.6 mother glass sheets which are only slightly larger than Gen 8.5, allowing for more 50 and 58 inch LCDs to be made per mother glass, specially 58 inch LCDs, in which case 6 can be produced on a Gen 8.6 mother glass vs only 3 on a Gen 8.5 mother glass, significantly reducing waste.AGC Inc., Corning Inc., and Nippon Electric Glass.

In 1922, Georges Friedel described the structure and properties of liquid crystals and classified them in three types (nematics, smectics and cholesterics). In 1927, Vsevolod Frederiks devised the electrically switched light valve, called the Fréedericksz transition, the essential effect of all LCD technology. In 1936, the Marconi Wireless Telegraph company patented the first practical application of the technology, "The Liquid Crystal Light Valve". In 1962, the first major English language publication Molecular Structure and Properties of Liquid Crystals was published by Dr. George W. Gray.RCA found that liquid crystals had some interesting electro-optic characteristics and he realized an electro-optical effect by generating stripe-patterns in a thin layer of liquid crystal material by the application of a voltage. This effect is based on an electro-hydrodynamic instability forming what are now called "Williams domains" inside the liquid crystal.

In the late 1960s, pioneering work on liquid crystals was undertaken by the UK"s Royal Radar Establishment at Malvern, England. The team at RRE supported ongoing work by George William Gray and his team at the University of Hull who ultimately discovered the cyanobiphenyl liquid crystals, which had correct stability and temperature properties for application in LCDs.

The idea of a TFT-based liquid-crystal display (LCD) was conceived by Bernard Lechner of RCA Laboratories in 1968.dynamic scattering mode (DSM) LCD that used standard discrete MOSFETs.

On December 4, 1970, the twisted nematic field effect (TN) in liquid crystals was filed for patent by Hoffmann-LaRoche in Switzerland, (Swiss patent No. 532 261) with Wolfgang Helfrich and Martin Schadt (then working for the Central Research Laboratories) listed as inventors.Brown, Boveri & Cie, its joint venture partner at that time, which produced TN displays for wristwatches and other applications during the 1970s for the international markets including the Japanese electronics industry, which soon produced the first digital quartz wristwatches with TN-LCDs and numerous other products. James Fergason, while working with Sardari Arora and Alfred Saupe at Kent State University Liquid Crystal Institute, filed an identical patent in the United States on April 22, 1971.ILIXCO (now LXD Incorporated), produced LCDs based on the TN-effect, which soon superseded the poor-quality DSM types due to improvements of lower operating voltages and lower power consumption. Tetsuro Hama and Izuhiko Nishimura of Seiko received a US patent dated February 1971, for an electronic wristwatch incorporating a TN-LCD.

In 1972, the concept of the active-matrix thin-film transistor (TFT) liquid-crystal display panel was prototyped in the United States by T. Peter Brody"s team at Westinghouse, in Pittsburgh, Pennsylvania.Westinghouse Research Laboratories demonstrated the first thin-film-transistor liquid-crystal display (TFT LCD).high-resolution and high-quality electronic visual display devices use TFT-based active matrix displays.active-matrix liquid-crystal display (AM LCD) in 1974, and then Brody coined the term "active matrix" in 1975.

In 1972 North American Rockwell Microelectronics Corp introduced the use of DSM LCDs for calculators for marketing by Lloyds Electronics Inc, though these required an internal light source for illumination.Sharp Corporation followed with DSM LCDs for pocket-sized calculators in 1973Seiko and its first 6-digit TN-LCD quartz wristwatch, and Casio"s "Casiotron". Color LCDs based on Guest-Host interaction were invented by a team at RCA in 1968.TFT LCDs similar to the prototypes developed by a Westinghouse team in 1972 were patented in 1976 by a team at Sharp consisting of Fumiaki Funada, Masataka Matsuura, and Tomio Wada,

In 1983, researchers at Brown, Boveri & Cie (BBC) Research Center, Switzerland, invented the passive matrix-addressed LCDs. H. Amstutz et al. were listed as inventors in the corresponding patent applications filed in Switzerland on July 7, 1983, and October 28, 1983. Patents were granted in Switzerland CH 665491, Europe EP 0131216,

The first color LCD televisions were developed as handheld televisions in Japan. In 1980, Hattori Seiko"s R&D group began development on color LCD pocket televisions.Seiko Epson released the first LCD television, the Epson TV Watch, a wristwatch equipped with a small active-matrix LCD television.dot matrix TN-LCD in 1983.Citizen Watch,TFT LCD.computer monitors and LCD televisions.3LCD projection technology in the 1980s, and licensed it for use in projectors in 1988.compact, full-color LCD projector.

In 1990, under different titles, inventors conceived electro optical effects as alternatives to twisted nematic field effect LCDs (TN- and STN- LCDs). One approach was to use interdigital electrodes on one glass substrate only to produce an electric field essentially parallel to the glass substrates.Germany by Guenter Baur et al. and patented in various countries.Hitachi work out various practical details of the IPS technology to interconnect the thin-film transistor array as a matrix and to avoid undesirable stray fields in between pixels.

Hitachi also improved the viewing angle dependence further by optimizing the shape of the electrodes (Super IPS). NEC and Hitachi become early manufacturers of active-matrix addressed LCDs based on the IPS technology. This is a milestone for implementing large-screen LCDs having acceptable visual performance for flat-panel computer monitors and television screens. In 1996, Samsung developed the optical patterning technique that enables multi-domain LCD. Multi-domain and In Plane Switching subsequently remain the dominant LCD designs through 2006.South Korea and Taiwan,

In 2007 the image quality of LCD televisions surpassed the image quality of cathode-ray-tube-based (CRT) TVs.LCD TVs were projected to account 50% of the 200 million TVs to be shipped globally in 2006, according to Displaybank.Toshiba announced 2560 × 1600 pixels on a 6.1-inch (155 mm) LCD panel, suitable for use in a tablet computer,transparent and flexible, but they cannot emit light without a backlight like OLED and microLED, which are other technologies that can also be made flexible and transparent.

In 2016, Panasonic developed IPS LCDs with a contrast ratio of 1,000,000:1, rivaling OLEDs. This technology was later put into mass production as dual layer, dual panel or LMCL (Light Modulating Cell Layer) LCDs. The technology uses 2 liquid crystal layers instead of one, and may be used along with a mini-LED backlight and quantum dot sheets.

Since LCDs produce no light of their own, they require external light to produce a visible image.backlight. Active-matrix LCDs are almost always backlit.Transflective LCDs combine the features of a backlit transmissive display and a reflective display.

CCFL: The LCD panel is lit either by two cold cathode fluorescent lamps placed at opposite edges of the display or an array of parallel CCFLs behind larger displays. A diffuser (made of PMMA acrylic plastic, also known as a wave or light guide/guiding plateinverter to convert whatever DC voltage the device uses (usually 5 or 12 V) to ≈1000 V needed to light a CCFL.

EL-WLED: The LCD panel is lit by a row of white LEDs placed at one or more edges of the screen. A light diffuser (light guide plate, LGP) is then used to spread the light evenly across the whole display, similarly to edge-lit CCFL LCD backlights. The diffuser is made out of either PMMA plastic or special glass, PMMA is used in most cases because it is rugged, while special glass is used when the thickness of the LCD is of primary concern, because it doesn"t expand as much when heated or exposed to moisture, which allows LCDs to be just 5mm thick. Quantum dots may be placed on top of the diffuser as a quantum dot enhancement film (QDEF, in which case they need a layer to be protected from heat and humidity) or on the color filter of the LCD, replacing the resists that are normally used.

WLED array: The LCD panel is lit by a full array of white LEDs placed behind a diffuser behind the panel. LCDs that use this implementation will usually have the ability to dim or completely turn off the LEDs in the dark areas of the image being displayed, effectively increasing the contrast ratio of the display. The precision with which this can be done will depend on the number of dimming zones of the display. The more dimming zones, the more precise the dimming, with less obvious blooming artifacts which are visible as dark grey patches surrounded by the unlit areas of the LCD. As of 2012, this design gets most of its use from upscale, larger-screen LCD televisions.

RGB-LED array: Similar to the WLED array, except the panel is lit by a full array of RGB LEDs. While displays lit with white LEDs usually have a poorer color gamut than CCFL lit displays, panels lit with RGB LEDs have very wide color gamuts. This implementation is most popular on professional graphics editing LCDs. As of 2012, LCDs in this category usually cost more than $1000. As of 2016 the cost of this category has drastically reduced and such LCD televisions obtained same price levels as the former 28" (71 cm) CRT based categories.

Monochrome LEDs: such as red, green, yellow or blue LEDs are used in the small passive monochrome LCDs typically used in clocks, watches and small appliances.

Today, most LCD screens are being designed with an LED backlight instead of the traditional CCFL backlight, while that backlight is dynamically controlled with the video information (dynamic backlight control). The combination with the dynamic backlight control, invented by Philips researchers Douglas Stanton, Martinus Stroomer and Adrianus de Vaan, simultaneously increases the dynamic range of the display system (also marketed as HDR, high dynamic range television or FLAD, full-area local area dimming).

The LCD backlight systems are made highly efficient by applying optical films such as prismatic structure (prism sheet) to gain the light into the desired viewer directions and reflective polarizing films that recycle the polarized light that was formerly absorbed by the first polarizer of the LCD (invented by Philips researchers Adrianus de Vaan and Paulus Schaareman),

Due to the LCD layer that generates the desired high resolution images at flashing video speeds using very low power electronics in combination with LED based backlight technologies, LCD technology has become the dominant display technology for products such as televisions, desktop monitors, notebooks, tablets, smartphones and mobile phones. Although competing OLED technology is pushed to the market, such OLED displays do not feature the HDR capabilities like LCDs in combination with 2D LED backlight technologies have, reason why the annual market of such LCD-based products is still growing faster (in volume) than OLED-based products while the efficiency of LCDs (and products like portable computers, mobile phones and televisions) may even be further improved by preventing the light to be absorbed in the colour filters of the LCD.

A pink elastomeric connector mating an LCD panel to circuit board traces, shown next to a centimeter-scale ruler. The conductive and insulating layers in the black stripe are very small.

A standard television receiver screen, a modern LCD panel, has over six million pixels, and they are all individually powered by a wire network embedded in the screen. The fine wires, or pathways, form a grid with vertical wires across the whole screen on one side of the screen and horizontal wires across the whole screen on the other side of the screen. To this grid each pixel has a positive connection on one side and a negative connection on the other side. So the total amount of wires needed for a 1080p display is 3 x 1920 going vertically and 1080 going horizontally for a total of 6840 wires horizontally and vertically. That"s three for red, green and blue and 1920 columns of pixels for each color for a total of 5760 wires going vertically and 1080 rows of wires going horizontally. For a panel that is 28.8 inches (73 centimeters) wide, that means a wire density of 200 wires per inch along the horizontal edge.

The LCD panel is powered by LCD drivers that are carefully matched up with the edge of the LCD panel at the factory level. The drivers may be installed using several methods, the most common of which are COG (Chip-On-Glass) and TAB (Tape-automated bonding) These same principles apply also for smartphone screens that are much smaller than TV screens.anisotropic conductive film or, for lower densities, elastomeric connectors.

Monochrome and later color passive-matrix LCDs were standard in most early laptops (although a few used plasma displaysGame Boyactive-matrix became standard on all laptops. The commercially unsuccessful Macintosh Portable (released in 1989) was one of the first to use an active-matrix display (though still monochrome). Passive-matrix LCDs are still used in the 2010s for applications less demanding than laptop computers and TVs, such as inexpensive calculators. In particular, these are used on portable devices where less information content needs to be displayed, lowest power consumption (no backlight) and low cost are desired or readability in direct sunlight is needed.

STN LCDs have to be continuously refreshed by alternating pulsed voltages of one polarity during one frame and pulses of opposite polarity during the next frame. Individual pixels are addressed by the corresponding row and column circuits. This type of display is called response times and poor contrast are typical of passive-matrix addressed LCDs with too many pixels and driven according to the "Alt & Pleshko" drive scheme. Welzen and de Vaan also invented a non RMS drive scheme enabling to drive STN displays with video rates and enabling to show smooth moving video images on an STN display.

Bistable LCDs do not require continuous refreshing. Rewriting is only required for picture information changes. In 1984 HA van Sprang and AJSM de Vaan invented an STN type display that could be operated in a bistable mode, enabling extremely high resolution images up to 4000 lines or more using only low voltages.

High-resolution color displays, such as modern LCD computer monitors and televisions, use an active-matrix structure. A matrix of thin-film transistors (TFTs) is added to the electrodes in contact with the LC layer. Each pixel has its own dedicated transistor, allowing each column line to access one pixel. When a row line is selected, all of the column lines are connected to a row of pixels and voltages corresponding to the picture information are driven onto all of the column lines. The row line is then deactivated and the next row line is selected. All of the row lines are selected in sequence during a refresh operation. Active-matrix addressed displays look brighter and sharper than passive-matrix addressed displays of the same size, and generally have quicker response times, producing much better images. Sharp produces bistable reflective LCDs with a 1-bit SRAM cell per pixel that only requires small amounts of power to maintain an image.

Segment LCDs can also have color by using Field Sequential Color (FSC LCD). This kind of displays have a high speed passive segment LCD panel with an RGB backlight. The backlight quickly changes color, making it appear white to the naked eye. The LCD panel is synchronized with the backlight. For example, to make a segment appear red, the segment is only turned ON when the backlight is red, and to make a segment appear magenta, the segment is turned ON when the backlight is blue, and it continues to be ON while the backlight becomes red, and it turns OFF when the backlight becomes green. To make a segment appear black, the segment is always turned ON. An FSC LCD divides a color image into 3 images (one Red, one Green and one Blue) and it displays them in order. Due to persistence of vision, the 3 monochromatic images appear as one color image. An FSC LCD needs an LCD panel with a refresh rate of 180 Hz, and the response time is reduced to just 5 milliseconds when compared with normal STN LCD panels which have a response time of 16 milliseconds.

Samsung introduced UFB (Ultra Fine & Bright) displays back in 2002, utilized the super-birefringent effect. It has the luminance, color gamut, and most of the contrast of a TFT-LCD, but only consumes as much power as an STN display, according to Samsung. It was being used in a variety of Samsung cellular-telephone models produced until late 2006, when Samsung stopped producing UFB displays. UFB displays were also used in certain models of LG mobile phones.

In-plane switching is an LCD technology that aligns the liquid crystals in a plane parallel to the glass substrates. In this method, the electrical field is applied through opposite electrodes on the same glass substrate, so that the liquid crystals can be reoriented (switched) essentially in the same plane, although fringe fields inhibit a homogeneous reorientation. This requires two transistors for each pixel instead of the single transistor needed for a standard thin-film transistor (TFT) display. The IPS technology is used in everything from televisions, computer monitors, and even wearable devices, especially almost all LCD smartphone panels are IPS/FFS mode. IPS displays belong to the LCD panel family screen types. The other two types are VA and TN. Before LG Enhanced IPS was introduced in 2001 by Hitachi as 17" monitor in Market, the additional transistors resulted in blocking more transmission area, thus requiring a brighter backlight and consuming more power, making this type of display less desirable for notebook computers. Panasonic Himeji G8.5 was using an enhanced version of IPS, also LGD in Korea, then currently the world biggest LCD panel manufacture BOE in China is also IPS/FFS mode TV panel.

In 2015 LG Display announced the implementation of a new technology called M+ which is the addition of white subpixel along with the regular RGB dots in their IPS panel technology.

In 2011, LG claimed the smartphone LG Optimus Black (IPS LCD (LCD NOVA)) has the brightness up to 700 nits, while the competitor has only IPS LCD with 518 nits and double an active-matrix OLED (AMOLED) display with 305 nits. LG also claimed the NOVA display to be 50 percent more efficient than regular LCDs and to consume only 50 percent of the power of AMOLED displays when producing white on screen.

This pixel-layout is found in S-IPS LCDs. A chevron shape is used to widen the viewing cone (range of viewing directions with good contrast and low color shift).

Vertical-alignment displays are a form of LCDs in which the liquid crystals naturally align vertically to the glass substrates. When no voltage is applied, the liquid crystals remain perpendicular to the substrate, creating a black display between crossed polarizers. When voltage is applied, the liquid crystals shift to a tilted position, allowing light to pass through and create a gray-scale display depending on the amount of tilt generated by the electric field. It has a deeper-black background, a higher contrast ratio, a wider viewing angle, and better image quality at extreme temperatures than traditional twisted-nematic displays.

Blue phase mode LCDs have been shown as engineering samples early in 2008, but they are not in mass-production. The physics of blue phase mode LCDs suggest that very short switching times (≈1 ms) can be achieved, so time sequential color control can possibly be realized and expensive color filters would be obsolete.

Some LCD panels have defective transistors, causing permanently lit or unlit pixels which are commonly referred to as stuck pixels or dead pixels respectively. Unlike integrated circuits (ICs), LCD panels with a few defective transistors are usually still usable. Manufacturers" policies for the acceptable number of defective pixels vary greatly. At one point, Samsung held a zero-tolerance policy for LCD monitors sold in Korea.ISO 13406-2 standard.

Dead pixel policies are often hotly debated between manufacturers and customers. To regulate the acceptability of defects and to protect the end user, ISO released the ISO 13406-2 standard,ISO 9241, specifically ISO-9241-302, 303, 305, 307:2008 pixel defects. However, not every LCD manufacturer conforms to the ISO standard and the ISO standard is quite often interpreted in different ways. LCD panels are more likely to have defects than most ICs due to their larger size. For example, a 300 mm SVGA LCD has 8 defects and a 150 mm wafer has only 3 defects. However, 134 of the 137 dies on the wafer will be acceptable, whereas rejection of the whole LCD panel would be a 0% yield. In recent years, quality control has been improved. An SVGA LCD panel with 4 defective pixels is usually considered defective and customers can request an exchange for a new one.

Some manufacturers, notably in South Korea where some of the largest LCD panel manufacturers, such as LG, are located, now have a zero-defective-pixel guarantee, which is an extra screening process which can then determine "A"- and "B"-grade panels.clouding (or less commonly mura), which describes the uneven patches of changes in luminance. It is most visible in dark or black areas of displayed scenes.

The zenithal bistable device (ZBD), developed by Qinetiq (formerly DERA), can retain an image without power. The crystals may exist in one of two stable orientations ("black" and "white") and power is only required to change the image. ZBD Displays is a spin-off company from QinetiQ who manufactured both grayscale and color ZBD devices. Kent Displays has also developed a "no-power" display that uses polymer stabilized cholesteric liquid crystal (ChLCD). In 2009 Kent demonstrated the use of a ChLCD to cover the entire surface of a mobile phone, allowing it to change colors, and keep that color even when power is removed.

In 2004, researchers at the University of Oxford demonstrated two new types of zero-power bistable LCDs based on Zenithal bistable techniques.e.g., BiNem technology, are based mainly on the surface properties and need specific weak anchoring materials.

Resolution The resolution of an LCD is expressed by the number of columns and rows of pixels (e.g., 1024×768). Each pixel is usually composed 3 sub-pixels, a red, a green, and a blue one. This had been one of the few features of LCD performance that remained uniform among different designs. However, there are newer designs that share sub-pixels among pixels and add Quattron which attempt to efficiently increase the perceived resolution of a display without increasing the actual resolution, to mixed results.

Spatial performance: For a computer monitor or some other display that is being viewed from a very close distance, resolution is often expressed in terms of dot pitch or pixels per inch, which is consistent with the printing industry. Display density varies per application, with televisions generally having a low density for long-distance viewing and portable devices having a high density for close-range detail. The Viewing Angle of an LCD may be important depending on the display and its usage, the limitations of certain display technologies mean the display only displays accurately at certain angles.

Temporal performance: the temporal resolution of an LCD is how well it can display changing images, or the accuracy and the number of times per second the display draws the data it is being given. LCD pixels do not flash on/off