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We chose MOO as the best for business cards because, while it’s a bit more expensive than Vistaprint, it offers business cards with a more professional look and feel plus a next day delivery option for businesses that need a quick turnaround.
According to its website, MOO was created to “make great design available to all by combining professional design with the accessibility and reach of the web.” Where Vistaprint focuses on low cost with its batch printing process, MOO focuses on quality. As a result, its prices are higher, but the quality of business cards is a cut above the rest of the field. Customers can order 500 business cards from Vistaprint for $22 but only 50 from MOO for $20.
Customers get what they pay for, however. Where Vistaprint’s cards have a lighter, cheaper feel with 14pt cardstock, MOO uses a premium 16pt cardstock with a choice of a matte or glossy finish for no extra cost. For an added price, you can also purchase cards made with 18pt or luxurious 32pt Mohawk Superfine paper. This higher quality makes its products stand out from the competitors, which is why we chose MOO as the best for business cards.
Besides business cards, MOO also offers a selection of marketing and promotional materials, including flyers, stationery, stickers, invitations, notebooks, and more. Customers can design their product online or upload selected images or an entire design.
Like Vistaprint, MOO also offers free sample packs of business cards and stationery. The fastest shipping option is Next Day on certain items, if the order is received before 2:00 pm EST.
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Display campaigns serve visually engaging ads on the Google Display Network. The Display Network helps you reach people as they browse millions of websites, apps, and Google-owned properties (such as YouTube and Gmail).
Starting on May 1, 2023, similar audiences (or segments) will be gradually phased out as a targeting feature. Learn more about this latest change to audience targeting
Reach people in multiple places: Display campaigns can reach people worldwide across 35 million websites and apps, and on Google-owned properties (YouTube and Gmail). This allows you to expand your reach beyond just Google Search.
Build campaigns around your goals: Drive sales, leads, and website traffic or build awareness and consideration for your business, product, or service.
Designed for ease of use: Display campaigns use machine learning solutions across targeting, bidding, and formats to reach a new or existing audience. This can help your campaign deliver the best campaign results, friction-free.
Optimized targeting: Find the best performing audience segments that include potential customers with the highest likelihood to help you meet your conversion goals. Learn more about optimized targeting
Smart bidding: Bidding that uses machine learning to optimize for conversions or conversion value in each and every auction. It helps you save time and improve performance. Learn more about Smart bidding
The Google Display Network helps you find the right audience with its targeting options that strategically show your message to potential customers at the right place and the right time. Here are some examples of how you can approach targeting with Display ads:
Find new customers or engage existing customers using audience segments. Similar segments and in-market segments help you find new prospective customers by targeting people who are interested in your products. You can also use your data segments to help you re-engage people who previously visited your site.
Drive more conversions using automation. Automated targeting increases conversions by finding high-performing audience segments based on your existing audiences and landing page. By automatically optimizing over time, Google Ads can learn which audience segments work for you. Automated bidding automatically adjusts your bid to help meet your return on investment. Smart display campaigns combine the best of automated targeting, bidding, and creatives to maximize your conversions on Google Ads.
As you create your campaign, you may receive notifications based on your setting selections. These notifications may alert you of issues that can result in decreased performance or that may be significant enough to prevent you from publishing your campaign.
The campaign construction navigation menu that appears as you construct your campaign provides a holistic view of your construction progress and will call attention to notifications that you may want to address. Move between steps in the navigation menu to easily review and resolve potential issues with your targeting, bidding, budget, or other campaign settings. Learn more about features that help you create a successful campaign
Display campaigns use responsive display ads. Responsive display ads automatically adjust their size, appearance, and format to fit just about any available ad space and improve performance. You upload various assets (images, headlines, logos, videos, and descriptions) in Google Ads and the optimal combination and size of assets will appear in ads across websites, apps, YouTube, and Gmail.
You can also use our library of images at no cost. Both new and advanced users benefit from responsive ads because they show as "native" ads and blend into the font and feel of the publisher"s site.
Note: Responsive display ads will be replacing responsive ads as the new default ad type for the Display Network. If you have responsive ads running, you will be prompted to save them as Responsive display ads.
While the Search Network can reach people while they search for specific goods or services, the Display Network can help you capture someone"s attention earlier in the buying cycle. You can put your ads in front of people beforethey start searching for what you offer, which can be key for your overall advertising strategy. You can also remind people of what they"re interested in when you use your data segments to reach people who"ve previously visited your website or app.
Changes in the Display Network can take 12–24 hours to apply and may not show right away. Keep this in mind while creating a new campaign or making changes to an existing campaign. You may want to set up your campaign a few days before the launch and set the start date in the future.
With app deep linking enabled, your app"s users will be directed to your in-app content from your Search, Display, and Shopping ads. If you want to enable deep linking for these campaigns, create App Links for Android and Universal Links for iOS, and enable Google Analytics for Firebase to track app conversions. Learn more about deep linking and best practices for implementing deep links.
You can automatically add your products to Google when you link your e-commerce store to Merchant Center. Plus, any future changes you make to products are automatically synced to Google.
Having a website disclaimer is vital to protect your business from liability if you conduct business online. A disclaimer can be your defense against legal claims from your content or product users.
We’ve put together this guide to help you create a comprehensive disclaimer on your own, using our free disclaimer generator or with our disclaimer template.
A disclaimer is a legal statement that can help reduce a business’s legal liability. For example, they may protect a business from legal claims arising from users and third-party risk.
Your disclaimer serves as a warning notice when people visit your blog or website. It informs readers that following your advice, purchasing your products, or using your services may harm them and that you are not liable.
An affiliate disclaimer lets your website users know you may earn affiliate commissions from products you recommend. If you have affiliate links in any part of your website, the 2009 Federal Trade Commission (FTC) 2009 Guides Concerning the Use of Endorsements and Testimonials in Advertising mandates that you inform your site visitors.
A good example of this type of disclaimer is the Amazon affiliate disclosure, which is required by the Amazon Associates program, one of the most popular affiliate programs on the internet.
A testimonial disclaimer is a statement that informs readers that the experience they’ll have when using your products or services may differ from what they see in your testimonials or reviews. See our testimonial disclaimer examples if you’re unsure what kinds of testimonials need to be disclosed.
If you run a legal website, you may need to include some important legal disclaimers to comply with various professional rules and ethics and protect yourself from liabilities or misconceptions.
No Attorney–Client Privilege: This disclaimer states that when a client contacts you through your blog, it does not create an attorney–client privilege. In other words, it tells clients that any emails, contact forms, or chats submitted through your site are not confidential.
Attorney Advertising: You also need to include the phrase “Attorney Advertising” on a prominent page on your legal site. Some jurisdictions have different requirements — to make sure your site complies with the law, you should check your state’s regulations.
Misleading Information: Your attorney advertising cannot contain false or misleading information that would deceive clients. Advertising must be based in fact, and shouldn’t promise specific results or make claims that would lead a client to have unreasonable expectations concerning a case’s outcome.
Specializations: Don’t claim or suggest you’re an expert in any areas of the law on your legal site unless you’re aptly certified. Using the correct legal disclaimer language is critical so you don’t mislead your users.
Identify Attorneys: Most states require you to identify which attorneys are responsible for your site. This implies that you should also include your firm’s name and address.
If you run an online business or app that offers medical advice — such as a health website — you need to inform users that the information on the site is only meant to educate and is not intended to replace medical advice from a healthcare provider. This is known as a medical advice disclaimer.
A product disclaimer helps you protect your business against any liability that may come from the use of your product. For example, product disclaimers often state that the seller does not offer any warranty for the products.
A copyright disclaimerinforms your site users that the site’s content — text, images, and video — are subject to copyright protection. In addition, you can state the rules guiding the use of your content.
On the other hand, if you use any copyrighted content on your website without permission, identify it clearly, and include that you’re using it lawfully under the principle of fair use.
A views expressed disclaimer asserts that the opinions expressed in an article or any written material are those of the author and not the opinion of the website. Publishers usually use this to protect themselves from liability. Also, persons belonging to an organization use this disclaimer to clarify that anything they say is their individual opinion, not their organization’s official stance.
A past performance disclaimer informs users that any past performance they know about does not guarantee future results. So you’re letting them know that what happened previously won’t necessarily happen again.
If you have a site where you share tips on how people can achieve results in specific areas, you may want to include this disclaimer. For instance, if you run a website that shares recipes or skincare advice, a user may have an allergic reaction from following your recommendation. This disclaimer may protect you from any claim they may bring against you.
Warranty disclaimers can help you protect your business from liability if your any of your goods or services don’t meet the expectations of your customers or if your products are misused.
A confidentiality disclaimer is commonly used in email to inform the recipient that the information in the email is for their eyes only and should not be shared with others.
Confidentiality is an especially important principle in education, law, and healthcare, which are industries that transfer lots of sensitive information via email.
The Health Insurance Portability and Accountability Act (HIPAA) requires persons sending protected health information to US medical patients to include a confidentiality disclaimer. So, you’ll need a confidentiality disclaimer statement if you do this.
While some disclaimers are not mandated by law, others, like affiliate disclaimers, are legally required. The FTC requires you to include an affiliate disclosure if you receive any compensation, whether in cash or in-kind, from a company for reviewing or recommending their product.
Even if all you have is a platform where you share content for free, a website disclaimer helps you protect yourself from liability claims from people who get injured from using your content. A disclaimer can help protect your business.
Some affiliate programs, such as the Amazon Associates Program, require their affiliate partners to have an affiliate disclosure on their sites. So, having an affiliate disclaimer is both legally mandated and a best business practice.
An earnings disclaimer is another type of disclaimer that the FTC mandates for websites offering investment advice, financial advice, or money-making opportunities.
If you have a website where you share information on any of the above — especially if you use reviews or testimonials to promote your offerings — the FTC requires you to let users know that results are neither typical nor guaranteed.
In some professions, such as law, professional rules and ethics mandate the use of certain disclaimers. For instance, in some states, you must be clear that your legal site is used for advertisement. For example, according to Rule 7.1(f) of the New York Rules of Professional Conduct, lawyers in New York must include the words “Attorney Advertising” on their website’s home page.
Yes, a disclaimer legally protects you in some instances. You should include disclaimers in different parts of your online platform because, when done well, they can protect you from liability claims.
Having a disclaimer on your website warns users of the risk involved with using your products, services, or content, which will help set your website users’ expectations. A disclaimer may discourage them from bringing a civil action if they are injured by or dissatisfied with the information or products you offer.
However, it’s important to note thatyou can’t use a disclaimer to protect yourself from your own inappropriate behavior. For example, if you make false claims in your advertising or intentionally share misleading information, a disclaimer won’t save you from the repercussions.
While the laws governing the use of disclaimers may not be as clear cut as the use of a privacy policy — which is compulsory in many countries — or the use of terms and conditions, you can take certain steps — which we will discuss later in this guide — to give your disclaimers a stronger chance of being enforceable.
Most likely, yes, you need a disclaimer on your website. However, you also need one on any online platform you use in your business — such as your mobile apps or emails.
You’ll see disclaimers everywhere. For example, your gym informs you in the membership form that you’re responsible for any injury you sustain while working out in their facility. You can also see disclaimer statements on your TV screen and in your favorite novels, informing you that all the characters are fictitious and any resemblance is a coincidence.
Having a website disclaimer may not be one of the exciting parts of doing business, but it is one of the crucial things that may save your time, money, and business reputation down the line.
Having a disclaimer can help protect your rights. For example, a copyright disclaimer on your website will notify users that all the materials on your site are subject to copyright laws. So, it’ll protect your copyright and discourage others from infringing on your intellectual property.
By stating clearly your rights to use copyrighted materials without permission, you’re notifying users and the owners of the materials that you’re aware that the law protects your actions. This will help prevent you from being barraged with legal actions like cease-and-desist letters and litigation.
Every business comes with risk, but a disclaimer can help you significantly reduce your risk exposure. Specific disclaimers like medical disclaimers and use at your risk disclaimers can protect you from liability claims from persons who may claim to have suffered injuries from following your suggestions.
Imagine a situation where anyone can visit your website, act on the information you share, and sue you if they suffer any harm because of it. Without these disclaimers, it would be challenging to run an online business successfully without being drowned by liability claims.
Disclaimers help ensure you are not responsible for the actions of others. By informing users that you work with third parties and you don’t make any guarantee as to the effectiveness or accuracy of their content, services, or products, you can ensure you won’t be liable for other people’s failings.
With disclaimers, you can prevent your actions from affecting the interest of any organization you’re affiliated with. For example, if you own a blog where you share your opinions on issues, a disclaimer can help you clarify that your views are yours and not your organization’s.
Similarly, if you publish guest posts or allow comments on your website, a disclaimer can help detach your business from other people’s opinions on your website or blog. This can save your business from any backlash or liability that may come from such opinions.
Employers are often liable for their employees’ actions because it is assumed that they’re acting on their employer’s directive. However, as a business owner, you can help protect yourself from liability for your employees’ actions with a disclaimer.
For instance, you can include an email disclaimer stating that the views and opinions expressed in the email are those of the author and do not necessarily reflect the company’s views and opinions. You can further state that employees are not authorized to make defamatory statements and that the company will not be responsible for such statements can save you from trouble.
Consumers appreciate it when a business is transparent in its dealings with them. Having website disclaimers helps show website visitors that the company is transparent.
State that your business does not take responsibility for any inaccuracy in any information shared on your website. This clause is crucial because the information you believed was correct may actually be — or become — false.
This clause ensures that anyone who relies on the information stated on your website and suffers harm due to it cannot hold you liable for their losses or injuries. By including this clause, you place the responsibility on your site users to verify any information they see on your site before relying on it.
If you sell physical products, whether you are the manufacturer or not, warn users that they can’t hold you responsible for any injury they suffer from using your product.
You may also include that the product specifications on your site were provided by the manufacturer. This protects you from any defects or inaccuracies in the product specifications.
It’s common to include the phrase “as is” to let customers know that the product they will receive is exactly as they saw it on your online store. This helps protect you from any misconceptions a customer has about your products.
This clause is important if your business provides a service or an opportunity for your clients to use certain equipment, such as a gym. Your disclaimer should state that using your equipment carries inherent risks, and you won’t be responsible for any injury clients suffer while using your equipment.
A copyright notice informs users that materials shared on your website are protected by copyright law. And so, they can’t use your content in a way that infringes on your copyright without your permission.
Explain that you don’t take responsibility for information contained on third-party websites your website links to. If you allow other people’s advertisements on your site, clarify that you don’t endorse any advertisement. You can also include that your site reserves the right to remove any comment you deem offensive, and you’re not liable for any opinion shared.
If your website publishes articles, guest posts, featured pieces, or opinions, state that the thoughts and opinions expressed are those of the authors. Specify that you’re not responsible for any such opinion or thought. Having this clause may protect you from a libel suit.
You can have a clause limiting the amount of money anybody can claim for any injury or loss they sustain from using your site, services, or product. Make sure you state the specific amount in simple terms.
If you use other people’s registered trademarks on your website, a disclaimer statement disavowing your business of any affiliation with them is proper. For instance, if you sell products from different manufacturers on your site, you may have their logos displayed on your website. State that there is no special relationship between you and them (if there is none).
For instance, if you have a website where you share health and fitness tips, and you recommend health and fitness products, you’ll probably need, among others, a medical advice disclaimer informing people that information shared does not amount to medical advice.
In contrast, a website selling health and fitness products may not need to include a medical advice disclaimer or an affiliate disclaimer, but they’ll definitely need a product disclaimer.
It’s also not advisable to copy the legal disclaimer of a website offering similar services or products as your business because you’re not sure that their disclaimer offers all the protection you need. At most, they can inspire you in creating your legal disclaimer template.
Unless you have a business that caters only to lawyers, most of your website users are normal, average human beings to whom legal jargon won’t make much sense. So, in all cases, avoid legaleseand write your disclaimers in simple, everyday words that a person of average intelligence can understand.
You may hire a lawyer to write or review your website disclaimers or advise you on the disclaimers you need to have on your website. However, you should consult with a lawyer with some level of experience in your industry, not just any lawyer. An attorney with industry experience understands your business and knows what liability you most need to protect yourself from.
Disclaimer templates may give you an idea of what you are aiming for, but they are a one-size-fits-all approach, which rarely works. Your business is unique and has particular needs. Therefore, something as important as a disclaimer deserves to be given the appropriate attention.
A disclaimer generator is a better alternative to a disclaimer template. A disclaimer generator helps you create a disclaimer tailored for your business.
Termly’s disclaimer generator can help you create a legal disclaimer for your blog, website, mobile app, Facebook app, Google AdSense, or SaaS business. We designed our tool to be fully customizable. You can choose a style that matches your business’s overall look.
A common practice with disclaimers is to post them where they are conspicuous. Some of the most common places you can post your website disclaimer include:
Websites need to have various policies intended to protect both the site owner and the visitors. You can include your disclaimer inside your relevant legal policies.
You can include disclaimers as part of your menu. For example, you can build a webpage, state your disclaimers on the page, and make it accessible from your menu.
Many websites display a link to their disclaimer in the website footer alongside other key website pages, such as terms and conditions and privacy policy. Having your disclaimer as part of your footer gives every web user ample opportunity to read your disclaimers.
You can post your website disclaimers as banners or pop-ups. Displaying your disclaimers in one of these ways gives them more chance of being seen and read.
Since a website user often has to click to close a pop-up, when your disclaimers are displayed as pop-ups, it will be harder for your visitors to claim that they didn’t see it.
Some disclaimers, like an opinions expressed disclaimer, can be added at the end of the article. After they read the article, you can immediately let the user know that the views expressed are not necessarily yours, so they know who to look for if they want to sue.
You can display your disclaimers where users will encounter them while signing up to use your website. For instance, you can add a link to your disclaimers on your sign-up page so every user has the opportunity to view them before they go ahead.
You can post your disclaimers at the checkout point when users are about to purchase a product. Disclaimers like product liability may be especially effective at this point.
Their disclaimer explains to the reader that the information contained does not amount to legal advice and strongly urges the reader not to rely on any information contained on the site without legal advice.
Their disclaimer is short but quite extensive and uses clear easy-to-understand words. It also includes a copyright disclaimer, states that there is no attorney-client relationship, and informs readers their communication via the site is not confidential or privileged.
Every article on this website states clearly that the site owner is an Amazon Associate and may earn a commission for every purchase via the link. This affiliate disclaimer is placed in a way that all site readers will see it.
Another thing we like is that the affiliate disclosure includes a link that leads to their privacy policy, which is where they have their other disclaimers, such as advertising disclaimers and third-party disclaimers.
Maple Leaf Funds’ past performance disclaimer is straightforward and advises visitors not to rely on past performance as a guarantee of future earnings. It also provides reasons that visitors should not have that expectation.
Expand the component to view our basic website disclaimer template, or click the button below to download our library of disclaimer templates in Microsoft Word and PDF formats.
The information provided by [business entity name](“we,” “us” or “our”) on[website name] (the “Site”) [and our mobile application] is for general informational purposes only. All information on the Site [and our mobile application] is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information on the Site [or our mobile application].
The information provided by [business entity name](“we,” “us” or “our”) on[website name] (the “Site”) [and our mobile application] is for general informational purposes only. All information on the Site [and our mobile application] is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information on the Site [or our mobile application].
Under no circumstance shall we have any liability to you for any loss or damage of any kind incurred as a result of the use of the site [or our mobile application] or reliance on any information provided on the site [and our mobile application]. Your use of the site [and our mobile application] and your reliance on any information on the site [and our mobile application] is solely at your own risk. This disclaimer was created using Termly’s Disclaimer Generator.
The Site [and our mobile application] may contain (or you may be sent through the Site[or our mobile application] links to other websites or content belonging to or originating from third parties or links to websites and features in banners or other advertising. Such external links are not investigated, monitored, or checked for accuracy, adequacy, validity, reliability, availability or completeness by us.
We do not warrant, endorse, guarantee, or assume responsibility for the accuracy or reliability of any information offered by third-party websites linked through the site or any website or feature linked in any banner or other advertising. We will not be a party to or in any way be responsible for monitoring any transaction between you and third-party providers of products or services.
The Site cannot and does not contain [medical/legal/fitness/health/other] advice.The [legal/medical/fitness/health/other] information is provided for general informational and educational purposes only and is not a substitute for professional advice.
Accordingly, before taking any actions based upon such information, we encourage you to consult with the appropriate professionals. We do not provide any kind of[medical/legal/fitness/health/other] advice. The use or reliance of any information contained on this site [or our mobile application] is solely at your own risk.
The Site [and our mobile application] may contain links to affiliate websites, and we receive an affiliate commission for any purchases made by you on the affiliate website using such links. Our affiliates include[_________________].
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn advertising fees by linking to Amazon.com and affiliated websites.
The Site may contain testimonials by users of our products and/or services. These testimonials reflect the real-life experiences and opinions of such users. However, the experiences are personal to those particular users, and may not necessarily be representative of all users of our products and/or services. We do not claim, and you should not assume, that all users will have the same experiences. Your individual results may vary.
The testimonials on the Site are submitted in various forms such as text, audio and/or video, and are reviewed by us before being posted. They appear on the Site verbatim as given by the users, except for the correction of grammar or typing errors. Some testimonials may have been shortened for the sake of brevity where the full testimonial contained extraneous information not relevant to the general public.
The views and opinions contained in the testimonials belong solely to the individual user and do not reflect our views and opinions. [We are not affiliated with users who provide testimonials, and users are not paid or otherwise compensated for their testimonials.]
The testimonials on the Site are not intended, nor should they be construed, as claims that our products and/or services can be used to diagnose, treat, mitigate, cure, prevent or otherwise be used for any disease or medical condition. No testimonials have been clinically proven or evaluated.
Our disclaimer templates are designed to offer legal protection for websites in the US and Canada, as well as those globally — from the UK, all the way to Australia and South Africa.
Step 3:Once you’ve filled in everything and you are satisfied with the preview, click “Publish.” You will then be prompted to create an account on Termly so you can save and edit your legal disclaimer further.
Disclaimers help businesses minimize their risk exposure and enable site visitors to have the right expectations. You may not be able to control who visits your website, but you can influence how they use your content, services, and products, or at least what they can hold you responsible for.
Having the proper disclaimers on your website and online platforms is not optional but a must-have if you want to protect your business interest adequately. Our disclaimer generator can help you create your disclaimers without hassle.
But did you know that consumers abandon their digital shopping carts 69% of the time? Posting a visible return policy can help you reduce that percentage and retain more customers.
A well-written return policy can help your business retain customers and increase sales. But overly restrictive or nonexistent policies tend to scare people away.
A return policy indicates rules and conditions about if, when, and for how long your customers can return a purchase and receive reimbursement. It includes information about how long your customer has to make the return and which items are included or excluded from the policy.
A refund policy states if and when your customers are entitled to receive reimbursement for a purchase and do not have to be contingent on a return. For example, if a customer received a faulty or damaged item, or if the order never arrives, your refund policy should stipulate if the customer is entitled to receive a refund.
You also have the option to set up an exchange policy with your customers. Exchange policies outline if your customer can request store credit, a replacement item, or a new item of the same or lesser value instead of a refund.
It’s up to you if your business requires a single policy outlining all guidelines for returns, refunds, and exchanges or if you want to separate them into three individual documents.
Most online businesses outline these customer services within a single policy and use return, refund, and exchange clauses so customers can easily locate the rules for each process.
But a specialty or small business return policy, exchange policy, and refund policy might end up longer than average, so separating them might be the best option for you.
Your competitors, no doubt, already offer refunds, returns, and exchanges. This is a common practice, and customers will probably choose a competitor with a good return policy over your business if you don’t provide one.
As the digital marketplace continues to grow, more and more customers choose to shop online. With this comes an increased percentage of returns, exchanges, and refunds.
Embedding a comprehensive return policy with refund and exchange clauses on your website helps protect your business from fraudulent returns and increases trust between you and your consumers.
While you are not legally required to have a return policy, laws and regulations about a customer’s right to a refund do exist in certain situations around the world.
However, some US states have regulations in place mandating that you post a conspicuous policy if you intend to refuse refunds. If you do not post a policy stating otherwise, the consumer is entitled to a refund within various time limits and with proof of purchase.
Establishments offering goods for sale with a no cash refund, no credit refund, or no exchange of merchandise must post a sign stating so at the point of sale. Failure to do so means a refund or exchange policy exists.
Stores must post return policies on the wall, merchandise, or receipt. If one is not posted, the store must accept returned merchandise within a reasonable period.
A store can have any return policy they want as long as it’s clearly disclosed somewhere in the store and the consumer can read it before purchasing. Otherwise, a refund is assumed.
Cash refunds cannot be refused for acceptable goods unless notice of the seller’s refund policy is clearly and conspicuously displayed in a minimum of type 14 point font.
Refund policies that are 20 days or less (including no-refund policies) must be conspicuously displayed by merchants and clearly visible to shoppers before making a purchase.
Customers have 10 business days from the date of purchase for a refund in the same manner as paid in an equivalent amount at the time of sale unless the customer has been clearly informed at the point of display or the cash register that all sales are final or that merchandise is not returnable.
Under the Utah Consumer Sales Practices Act, Rule 11, it’s considered a deceptive practice to refuse a return if the consumer can provide reasonable proof of purchase from the supplier unless a sign is posted at the point of display, sale, or store entrance.
Failing to disclose all conditions, charges, or fees relating to the return of goods is considered unlawful under the Virginia Consumer Protection Act.
State laws change often, so if you also have a brick-and-mortar store in the US, consider looking into the regional consumer protection laws that might impact how your business handles a return policy.
You also have to give consumers at least a 2-year guarantee at no cost to them, even if you only sell products online. In some EU countries, the warranty is even longer.
The EU also requires you give consumers a 14-day cooling off period after a purchase is made. In other words, your consumers have the right to return a purchase for any reason within 14 days for a full refund, excluding:
If you work in the UK, you also have to give consumers a 14 day cooling off period similar to the EU regulations. In the UK, if your customer accepts an item but later finds that it’s faulty, they’re within their rights to ask you to repair or replace it.
If you operate a brick and mortar store in any of the states mentioned in the table above, posting a return policy in a visible location ensures your business doesn’t have to use the default return regulations outlined by those laws.
If you don’t post your own policy, your business would be required to give refunds, and customers could possibly pursue legal action against you if you refused.
For example, new customers are more likely to make a purchase if your return policy allows them to get a full refund if they’re unsatisfied with the goods or service, driving up your sales.
It also establishes trust and transparency between your business and customers, leading to higher customer retention and limiting your risk of receiving fraudulent returns.
While only a small percentage of customers react in an uncomfortable or volatile way, referring directly to your return policy helps you or your customer service team de-escalate, neutralize, and minimize negative encounters.
If you do accept returns, let your customers know how to properly complete one. Clearly state if the item needs to be unopened, in original packaging, with tags, and any other guidelines, like how Patagonia outlines their return policy, pictured below.
You should include information in your return policy about your refund protocols. Tell customers if they get full, partial, or no refunds on items they want to send back.
You should also mention if you offer store credit as a refund option. A good example comes from Walmart. They cover all refund information in the ‘How to get your refund’ clause in their return policy, pictured below.
You should also let your customer know if you only accept items for exchanges that still have tags, are in their original packaging, or have any other provisions.
For example, in Casper’s return policy, they stipulate that items can be returned without original packaging, even if they’re already assembled, as seen in the highlighted text pictured below.
Be sure to mention geographical stipulations, like if your business operates in different regions and uses separate return policies based on customer location.
You might sell goods that are excluded from returns, so let your customers know if certain items are non-refundable, like swimwear or perishable items.
If you offer warranties on any products, clearly outline the guidelines and consider including a warranty disclaimer. Some businesses choose to include their warranty policy directly in their ecommerce terms and conditions.
Let customers know how much time they have to request and follow through on a refund, return, or exchange. You should also include information about how long it will take for them to receive the refund or their exchanged item, like how Patagonia does it in the photo below.
If COVID-19 affects your shipping times, you should also include that information in this section of your return policy, like Patagonia in the above example.
Similarly, if you charge a restocking fee, include it in the policy. Many companies also make a separate shipping policy that goes in tandem with the return policy, and you can too with our free shipping policy template.
If you sell to an international market, returns can get complicated. Familiarize yourself with regional laws in the areas where you do business, like the UK, where returns are legally mandated.
Amazon ships packages all over the world, so it makes sense for them to separate their information about international returns into its own policy, as seen below.
Other things to consider if you work internationally are shipping times and costs. For example, it may be easier for your business and the customer to provide a refund without receiving the item if shipping times to or from certain regions are prolonged.
For business owners selling digital products, you’ll want to establish a process for customer support if a download link is faulty. You should also state if you allow refunds on digital purchases.
You should display your return policy somewhere noticeable so new and returning customers can easily find it. It’s in your best interest to post your return policy in multiple locations.
The most common place for ecommerce stores to publish their return policy is in the footer of their website, so consumers can access it at any time while navigating through the site.
You might also want to display your return policy somewhere during the checkout process before a customer finalizes the sale, allowing them to read the procedure beforehand.
If needed, you can also point to the link if someone complains or tries to claim they could not find it. While customer reactions like this are rare, they do still happen, so it’s in the best interest of your company to be prepared.
Consider also including a link to your return policy within your terms and conditions agreement. Your refund policy is a condition of your services that users should be aware of if they want to purchase something from you, so it makes sense to include it in this policy.
Include a link to your return policy in the footer of any emails you send to customers, especially if it’s a confirmation of purchase or shipment tracking email. Not only is this convenient for your consumers, but it also ensures they have knowledge about the return and refund protocols your company follows.
At brick-and-mortar stores, return and refund policies are typically displayed near the cash registers, near the entrance and exit, and even in the fitting rooms.
Remember to look into regional laws that might dictate where you post a return policy in a physical store, like the US state regulations listed in the table above.
In your privacy center, you can include links to other helpful documents users should always have access to, like your return policy. It may not technically be a privacy document, but it’s still an agreement that you want your customers to always have access to.
Avoid long paragraphs and unnecessary legalese, so your customers understand your company’s policies. It also makes it easier on yourself whenever you need to reference the return policy in the future.
But many businesses with these strict policies lose customers to competitors with more lenient return options. “No refund” stipulations significantly impact online retailers because customers buy products sight unseen, which makes the risk of purchase higher.
While you should never copy another company’s return policy, it’s helpful to compare how other businesses handle specific stipulations and clauses to get ideas while building your own policy.
To help customers find relevant answers they might have about this open-ended return policy, the company formats the bulk of the document in an easy-to-read, frequently-asked questions style.
American Eagle also provides contact information in the header of their return policy, so customers can easily find a phone number, email, or live chat option for further support.
There might be certain products or services your company sells that are excluded from returns or exchanges. A great example return policy showcasing exclusions on returns comes from Target.
Like Article, you might need to charge different fees for returns or exchanges without their original packaging, especially if you sell large, fragile, or specialty items.
No, return and refund policies aren’t legally required. But in the UK and most of Europe, you must offer returns and refunds for faulty, incorrect, or broken goods.
In certain US states, you are expected to provide consumers with a full refund for returned goods if you don’t post a return policy stating otherwise.
Return policies are not required in any US state. But if you do not conspicuously post a policy stating that you intend to refuse returns in the following states, you are expected to provide the consumer with a full refund on returned goods:
You do not have to have a return policy, but creating one is a business best practice. If you choose not to post one, you could be the victim of return fraud, and customers may react negatively or worry your company is unreliable.
Expand the box below to view our standard return policy template in its entirety, which you can then copy and paste onto your own site for FREE! Alternatively, you can click the button beneath it to download the policy in Microsoft Word format.
Thank you for your purchase. We hope you are happy with your purchase. However, if you are not completely satisfied with your purchase for any reason, you may return it to us for [a full refund], [store credit], or [an exchange]. Please see below for more information on our return policy. Please see below for more information on our return policy. This template was created using Termly"s
Thank you for your purchase. We hope you are happy with your purchase. However, if you are not completely satisfied with your purchase for any reason, you may return it to us for [a full refund], [store credit], or [an exchange]. Please see below for more information on our return policy. Please see below for more information on our return policy. This template was created using Termly’s
All returns must be postmarked within [#] days of the purchase date. All returned items must be in new and unused condition, with all original tags and labels attached.
To return an item, [please email customer service at [Email Address] to obtain a Return Merchandise Authorization (RMA) number. After receiving a RMA number,] place the item securely in its original packaging and [include your proof of purchase / the return form provided / other], and mail your return to the following address:
[Return shipping charges will be paid or reimbursed by us. / Please note, you will be responsible for all return shipping charges. We strongly recommend that you use a trackable method to mail your return. / You may also use the prepaid shipping label enclosed with your package. Return shipping charges will be paid or reimbursed by us. / Please note, you will be responsible for all return shipping charges. We strongly recommend that you use a trackable method to mail your return. You may also use the prepaid shipping label enclosed with your package. If you use the prepaid shipping label, $[Dollar Amount] will be deducted from your return to cover shipping charges.]
After receiving your return and inspecting the condition of your item, we will process your [return] or [exchange]. Please allow at least [#] days from the receipt of your item to process your [return] or [exchange]. Refunds may take 1-2 billing cycles to appear on your credit card statement, depending on your credit card company. We will notify you by email when your return has been processed.
If you sell products to consumers, your business should create a return policy that covers refunds and exchanges. A well-written return policy helps set your customers’ expectations, protects your company from liabilities, and resolves many customer service inquiries.
You don’t have to start this policy from scratch. Download our free Return Policy Template to customize a policy you can easily embed on your website or app in minutes.
Masha is an Information Security and Data Privacy Specialist and a Certified Data Protection Officer. She has been a Data Protection Officer for the past six years, helping small and medium-sized enterprises achieve legal compliance. She has also been a privacy compliance mentor to many international business accelerators. She specializes... More about the author
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Answer: If you use data where there might be more than one similar location in the world, map charts can’t necessarily tell the difference without more guidance. If possible, add a higher-level detail column to your data. For example, the following locations won’t necessarily map the way you expect since there are many places in the world where these are valid county names:
When there are multiple levels of geographic details, you must separate each level into its own cell/column. For example, “Washington, United States” (State, Country) will not successfully generate a map. In this instance, the data will map successfully when placing “Washington” and “United States” into separate columns.
For students, our recommendations and minimum system requirements are meant to provide general guidelines on which computer configurations work best in the UMass Amherst computing environment. Different recommended and minimum configurations are available for faculty and staff. They focus on hardware specifications of the device. For free or discounted software please check our downloads page. If you have declared a major, we recommend checking with the department to see if it requires specific computer configurations. Note: This online document is where you will find the most accurate recommendations. Any print materials you have could be out-of-date.
We recommend models of computers that have at least an EPEAT Silver rating (preferably EPEAT Gold). These computers meet the latest ENERGY STAR specifications and are designed to be easily recycled. Learn more about the Electronic Product Environmental Assessment Tool (EPEAT).
Note: The following lists minimum requirements that allow for network connectivity and other basic functions. If you are planning on purchasing a new computer, please use the recommended configurations above.
Note: The following lists minimum requirements that allow for network connectivity and other basic functions. If you are planning on purchasing a new computer, please use the recommended configurations above.
Tablets are of growing interest in the classroom environment and are an innovative method for note-taking. When paired with a keyboard, tablets that meet the above requirements are sometimes even used as a replacement for a laptop. New tablet computers come with Windows, iOS or Android operating systems. Capabilities and the number of programs available depend on the operating system choice and the hardware of the device. Consult with your academic advisor if you are unsure about the need for a tablet in your field of study. Microsoft OneNote software for tablet computers is available for free through the Azure Dev Tools for Teaching program for Windows based tablets.
The words “marketing budget” might strike fear into the heart of any marketing leader, but it’s a non-negotiable when creating and executing a marketing strategy for your company.
A marketing budget outlines all the money a business intends to spend on marketing-related projects over the quarter or year. Marketing budgets can include expenses such as paid advertising, sponsored web content, new marketing staff, a registered blog domain, and marketing automation software.
Marketing budgets are especially important for small businesses. Small business owners may lack the experience drawing up budgets; moreover, it"s critical that these companies keep costs as low and lean as possible as they scale.
Ironically, you need marketing to scale. Without it, it"s hard to sell your products and services. In addition to the budgeting templates provided below, check out some of our free offers and courses to mitigate your company"s marketing costs.
Well, digital media makes up more than half of both U.S. and global advertising spend. This includes initiatives that cater to audiences on desktop computers, search engines, video streaming platforms, social media, and mobile devices.
Given the success marketers have seen in it, you might consider planning to spend at least half of your marketing budget on some of these digital channels.
Marketing costs are all of the expenses a company incurs in order to sell, promote, develop, and market its brand. These expenses can include advertising, software and services, personnel, and content creation.
When it comes to digital and even print media, you may need software to create your marketing campaigns or handle your daily processes. There’s a marketing tool for just about any task you can think of, but they are generally broken down into the following categories:
If you have a temporary campaign or want to test out a new marketing strategy, you might want to hire a short-term freelancer before bringing on a full-timer.
Reach out to your network for recommendations or consider using a site like UpWork. Freelancers typically charge an hourly rate, so be sure to examine your budget before hiring.
When you do hire full-time employees, you"ll want to budget costs including their computer, technology, benefits, and onboarding-related needs. According to research from Zippia, the average cost of hiring a new employee is $4,425.
Budget how much money you"ll spend on paid opportunities such as physical ads, native ads, sponsored content, search engine ads, and social media promotions.
Most businesses will benefit from some form of online advertising whether via social media platforms, search engine, or native ads. Statista estimates there were an estimated 4.9 billion internet users worldwide as of 2021. If you’re not advertising online, you"re missing out.
Content marketing brings in 3Xas many leads as traditional options, so it’s worth dedicating funds to this area. Budget how much money will go into creating this content so you can adjust accordingly based on its return on investment.
Companies generally spend 7% to 10% of their overall company revenue on marketing. According to a Gartner CMO survey, marketing budgets as a proportion of company revenue dropped to 6.4% in 2021, down from 11% the previous year.
How you allocate your budget per channel depends on your company’s particular goals, so there is no hard and fast rule. However, the chart below from Statista can give you a ballpark idea as it illustrates the share of marketing budgets from large companies across North America, the UK, Germany, and France.
By 2023, it"s estimated that marketers will spend more than $52 billion on ads across websites or apps that are mainly eCommerce-focused. Let’s look at some examples of how these digital marketing costs apply to your budget.
You’re probably familiar with the ads at the top of a Google results page that show up above the list of search results. Those are a form of paid advertising called pay-per-click (PPC). You can create and run ads on Google, and each time someone clicks, you pay. The cost-per-click (CPC) can range anywhere from a few cents to a few dollars. You can use Google’s keyword planner to help estimate costs.
Like Google Ads, social media platforms have advertising programs based on the PPC model, but also charge by impressions. The CPC of running a paid social campaign varies depending on the platform of choice, but ranges from a few cents to a several dollars.
Some companies may opt to hire an agency to run their campaigns and to create a social media strategy. Outsourcing this function is more expensive and can cost anywhere from $2,000 to $20,000 per month.
Having a brand blog is a great way to get into content marketing, especially if you have in-house staff tasked with keeping it updated. Instead of a blog, you may be more interested in creating case studies, eBooks, videos or guides. They’re all designed to promote your brand and attract new customers.
Content marketing costs vary widely based on what your goals are and area of focus. Hiring outside consultants or agencies to handle content marketing for you can range from $2,000 to $10,000 per month for small to medium-sized businesses. While it isn’t cheap, paying an agency to handle this task will free up your team’s time to work on other projects and may yield better results than going solo.
Email marketing is a must-have for businesses, especially online retailers. With a customer acquisition rate 40X more effective than Facebook and Twitter combined, it’s no surprise why this tried and true method is a staple in most marketing budgets. Email marketing also provides higher ROI as you’re connecting with people already interested in your brand.
Email marketing costs depend on the size of your business, your goals, and chosen software or platform. Hiring an outside firm to handle these efforts will cost significantly more than doing it yourself.
SEO aids marketing efforts by improving your webpages so that they show up in search engines like Google. The more often your website comes up in search, the more potential customers will see it and hopefully visit your website.
If you don’t have staff to handle your SEO needs in-house you may need to work with an agency. Depending on what your business needs are, this can cost thousands per month.
While the marketing channel choices can seem endless, don"t feel pressured to use all of them. Every business is different and you should prioritize putting funds toward the methods that best suit your needs.
Spreadsheet knowledge alone won"t help you understand how you"ll spend your marketing money this year. Creating a sound marketing budget starts with knowing what purpose this budget will serve and which marketing teams it will represent.
Your buyer"s journey is the steps your audience takes as they "journey" from prospect to paying customer. Knowing your buyer"s journey allows you to understand how your audience interacts with your marketing — and where to set your goals and budget to better reach your customers.
This process should point out what marketing tactics are (and aren"t working), where you should alter your marketing goals, and where you can focus your marketing budget.
So, when starting to create your marketing budget, make sure you"re only spending money on the t