tft display in cars factory

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Expectations continue to rise in the automotive industry, and automotive displays are at the center of the action. There is a stronger demand for greater convenience, safety, and comfort in today’s cars. Many consumers expect more than monochrome visuals from the driver’s seat; the crisp and clear graphics found in a TFT LCD display offers an excellent way to satisfy this need.

Drivers today are not content with using their vehicles to get from Point A to Point B anymore. That’s why modern passenger cars now have numerous cutting-edge capabilities that enhance the daily lives of car owners and passengers, such as on-road entertainment, appointment scheduling, and other connected services. A TFT LCD module is a great option for smart displays that accomplish these activities.

The current trend among OEMs is to roll out economic vehicle variants with advanced display applications. Of course, the cost of equipping a car with the latest smart displays will have quite an impact on its overall price. TFT module displays can deliver practical solutions to various automotive display applications depending on the needs of the project.

In as little as two decades ago, you’ll find instrument clusters, infotainment units, information displays, and other automotive electronics components equipped with monochrome LCD panels in their basic form. However, technological and electronic advancements have allowed for display applications to integrate more and more vehicle functions.

The past years have seen advanced display applications featuring TFT-LCD and LCD display panels. LCD panels are particularly effective for the instrument cluster, the basic center stack touchscreen, and the rear seat entertainment touchscreen. TFT LCD displays, meanwhile, were preferred for more advanced applications thanks to their appeal and visual quality. Both LCD and TFT-LCD technologies satisfy strict automotive application requirements.

Automotive display applications are home to advanced functions. Therefore, display panel manufacturers must meet the stringent requirements for durability and ideal temperature in automotive applications.

Other advanced technologies, such as AMOLED and LED, may not be well-suited for automotive display applications because typically, these options are not able to withstand the high temperatures involved in automotive applications. They also tend to be not as durable as TFT-LCD and LCD display panels for vehicles.

While LED and AMOLED technologies do offer amazing display aesthetics, TFT-LCD and LCD displays remain some of the best options for the automotive industry.

Smart displays are not the only applications that benefit from TFT-LCD and LCD technologies. Others like speedometers, satellite navigation, tachometers, backup cameras, gauge clusters, radio controls and dash controls are also undergoing dramatic innovations.

Microtips Technology USA is a leading global manufacturer of TFT-LCD and LCD displays for automotive applications. Some available key features of our displays include:

We also offer comprehensive turnkey solutions, and we can assist with all stages of your project development, including design. For the best TFT-LCD, Touch Panels, OLED LCD, Monochrome, and Custom Segment displays, contact Microtips Technology USA today!

First of all, the working environment of a car is relatively complex. The TFT LCD used in cars needs to adapt to different natural environments. The car will be exposed to the sun in the summer, the temperature of the car compartment is very high, the electronic components inside the car must be able to work with the car, not a problem. In some northern areas, it is so cold in winter that ordinary LCD screens do not work. These times need to resist the high and low temperature of the LCD screen, for the owners of the display of driving information, escort.

While working normally under an extreme temperature environment, the highlighted LCD screen also needs to be visible and waterproof under ultra-bright direct sunlight. Besides, GPU and the display screen of the liquid crystal display module will be heated in the process of use. The higher the resolution of the LCD screen, the greater the calorific value.

Therefore, finding or developing hardware products suitable for use in the in-car environment and matching a set of hardware environments that meet the requirements of vehicle use are also technical difficulties for the r&d team. For these reasons, the resolution of a car’s display is more conservative than that of a mobile phone or TV.

Now the LCD technology has become more and more mature. Today, liquid crystal screen is more and more widely used in the car. Liquid crystal screen has been able to completely meet the changing working environment and working requirements of the car. LCD screens have made a big shift in the way cars are used. As soon as technology enters the manufacturing industry and finds its way, it moves quickly.

Thin Film Transistor displays will be the next wave of in-vehicle infotainment progress. These new information displays will replace the gauges and screens you now view to get needed information. Brighter, crisper, and more visible from angles, the screens will enable easier viewing.

In a typical mainstream car in 2016 the view one sees is a large speedometer with an analog-like look, and possibly a tachometer or group of other needle-indicators showing fuel and temperature. Going forward, the new TFT screens will enable those same views, and they’ll show you much more.

TFT screens are the intersection of liquid crystal displays (LCDs) and semiconductor manufacturing. Created on a glass or plastic substrate, the material is deposited onto the surface with high-tech machinery long used to produced semiconductor devices like computer chips. The classic deposit, etch, and repeat steps enable the manufacturers to produce resolutions and abilities not previously possible.

Since these displays are entirely digital, more like a laptop or smartphone screen than past displays, the information you see can change easily. The classic display you view between the spokes of the steering wheel will still be the default.

However, automakers will give you the option of seeing a large, clear map as an alternative. Or perhaps you prefer to minimize the speedo and instead have the audio options use the majority of the screen. The customization options will let you dial in the display to get the information you want.

Audi is taking the lead, and the new TT sports carhas used the screen since its introduction about a year ago. Audi pairs a new computer processor from Silicon Valley’s NVIDIA called the Tegra 30 chip, with a screen our research indicates is made by Tekswo, an LCD manufacturer in China.

Together they produce a fantastic display that incorporates all of the driver’s needed information into the gauge area. The secondary and tertiary screens we are used to seeing in the center of and on top of the dashboard are gone. Even the backup camera is viewed in this new central location.

Audi uses a new MMI interface to control it all, and it works very well. Other automakers will put their own spin on the technology and roll it out eventually. It is already migrating rapidly down from high-end luxury models to premium affordable vehicles. It’s migrating too quickly for one BestRide contributor, Clifford Atiyeh, who wrote in Car and Driver that, having seen the smart dashboard technology, he has concerns about driver distraction and cyber security.

We liked the new technology when we tested it, but it does take a bit of getting used to. Based on my personal testing, I agree that driver distraction is an issue, at least for me personally. One thing is certain, technology marches on and one can either keep up or watch it go by.

With the rapid development of automotive technology, people"s experience of using cars is not only limited to driving quality but also more and more attention has been paid to in-vehicle display systems. At present, most of the car displays on the market are TFT LCD screens. Due to the particularity of the use environment of the automotive display, the display is generally required to have the characteristics of moisture-proof, dust-proof, anti-glare, high-brightness sunlight, high temperature, and low-temperature resistance. The automotive touch screen is also developing rapidly. Like Tesla, representatives of a series of new energy vehicles have even abandoned all physical buttons and integrated all functions with the automotive touch displays. Vehicle touch screen displays will be the development trend and future of the automotive industry. Eagle Tech is a trusted automotive touch display manufacturer you can count on.

The traditional mechanical instrument lacks the ability to satisfy the market with characters of favorable compatibility, easy upgrading, and fashion. Thus the design of a TFT-LCD (thin film transistor-liquid crystal display) based automobile instrument is carried out. With a 7-inch TFT-LCD and the 32-bit microcontroller MB91F599, the instrument could process various information generated by other electronic control units (ECUs) of a vehicle and display valuable driving parameters on the 7-inch TFT-LCD. The function of aided parking is also provided by the instrument. Basic principles to be obeyed in circuits designing under on-board environment are first pointed out. Then the paper analyzes the signals processed in the automobile

instrument and gives an introduction to the sampling circuits and interfaces related to these signals. Following this is the functional categorizing of the circuit modules, such as video buffer circuit, CAN bus interface circuit, and TFT-LCD drive circuit. Additionally, the external EEPROM stores information of the vehicle for history data query, and the external FLASH enables the display of high quality figures. On the whole, the accomplished automobile instrument meets the requirements of automobile instrument markets with its characters of low cost, favorable compatibility, friendly interfaces, and easy upgrading.

As an essential human-machine interface, the automobile instrument provides the drivers with important information of the vehicle. It is supposed to process various information generated by other ECUs and display important driving parameters in time, only in which way can driving safety be secured. However, the traditional mechanical automobile instrument is incompetent to provide all important information of the vehicle. Besides, the traditional instrument meets great challenge with the development of microelectronic technology, advanced materials, and the transformation of drivers’ aesthetics [1, 2]. Moreover, the parking of the vehicle is also a problem puzzling many new drivers. Given this, traditional instruments should be upgraded in terms of driving safety, cost, and fashion.

The digital instrument has functions of vehicle information displaying, chord alarming, rear video aided parking, LED indicating, step-motor based pointing, and data storage. The instrument adopts dedicated microcontroller MB91F599, a 7-inch LCD, and two step-motors to substitute for the traditional instrument. All the information generated by other ECUs can be acquired via not only the sample circuits but also the CAN bus.

The instrument provides interfaces for different types of signals and the CAN bus. All types of signals (such as square wave signal, switching signal, resistance signal, analog voltage signal, etc.) coming from other ECUs can be acquired either from different types of sampling circuits or from the CAN bus. This makes it suitable for both the outdated application where the information from other ECUs can only be acquired via the sampling circuits and the modern application where the information from other ECUs are transmitted via the CAN bus.

The CAN bus interface and the 7-inch TFT-LCD make it more convenient to upgrade the instrument without changing the hardware. If the software needs to be upgraded, we need not bother to take the instrument down and program the MCU. Instead, we can upgrade the instrument via the vehicle’s CAN network without taking the instrument down, which makes the upgrading more convenient. Most of the information from other ECUs can be transmitted via the CAN bus; so, we do not have to change the hardware circuits if some of the ECUs’ signals are changed in different applications. Besides, since most of the driving parameters are displayed on the TFT-LCD, and the graphical user interface can be designed with great flexibility by programming, only the software needs to be revised to meet different requirements of what kind of driving parameters to display and so forth. These characters, together with the reserved interfaces, enhance the instrument’s compatibility in different applications.

It is a trend to incorporate the instrument into the vehicle information system via the CAN bus. The CAN bus interface gives the instrument access to the vehicle CAN network which enables easier fault diagnosing [3, 4] and information sharing. The fault diagnosing could be realized by accomplishing the fault diagnosing protocol above the low-speed CAN bus.

On the one hand, there are some automobile instruments which adopt 8-bit MCUs or 16-bit MCUs which have limited peripherals, so it is difficult for them to meet some requirements such as rearview video and high real-time data processing performance. And many extra components are needed if the designer wants to accomplish some functions such as video input. On the other hand, there are some advanced automobile instruments which adopt high performance MCUs (such as i.MX 53, MPC5121e, and MPC5123) and run Linux on them. They even use larger TFT-LCDs (such as the 12.3-inch TFT-LCD with a resolution of 1280 × 480 pixels) to display driving parameters. These automobile instruments show higher performances than the instrument in this paper. However, they are more expensive than this automobile. This instrument is able to provide almost all the functions of the advanced automobile instrument with a lower cost.

The instrument receives signals from other ECUs via the sampling circuits or the CAN bus interface. It can also receive commands from the driver via the button interface. The signals are then processed by the MCU, after which the MCU may send the vehicle information to the LCD or light the LEDs and so forth, according to the results. Therefore, the automobile instrument can be viewed as a carrier of the information flow. And the design of the system can be viewed from two aspects: the hardware system and the information flow based on it.

From the aspect of hardware system components, the system consists of the MCU MB91F599 and other functional circuits such as sampling circuits and video buffer circuits, as shown in Figure 2.

In order to guarantee the performance of the automobile instrument under specific on-board environment and to save the cost of the design, several basic principles must be considered.3.1.1. Chip Package

SMD components are the first choice due to space limitations of the instrument cluster. And the actual power of these components must be no more than 30% of the rated power.3.1.2. Overvoltage Protection

Overvoltage protection circuits should be placed at the interfaces of power supply and important signals (such as the CAN bus interface) in case of voltage overshoots.3.1.3. Generality

Reserved interfaces should be taken into consideration to shorten the development cycle of subsequent similar instruments and optimize the instrument for general use.3.1.4. Inventories

The automobile instrument receives and processes information from other ECUs such as the tachometer, the speedometer, the cooling water temperature gauge, the oil pressure gauge, and the fuel gauge. The signals coming from these ECUs are of different types, according to which different kinds of sampling circuits and interfaces should be designed. Accordingly, a classification of the input signals is first carried out, as shown in Table 1.

The microcontroller is essential to the performance of the instrument cluster. Therefore, the microcontroller that suits the system should have rich peripherals to reduce extra components, thus saving the space of the cluster and enhancing the stability of the system. Meanwhile, the operating frequency should be high and the memory size should be large for the demand of speed and accuracy in real-time processing. Besides, various operation modes are needed to lower down the power consumption.

Respecting the above mentioned factors, we finally chose the MB91F599 produced by Fujitsu as the microcontroller. The MB91F599 is particularly well-suited for use in automotive instrument clusters using color displays to generate flexible driver interfaces. It integrates a high performance FR81S CPU core which offers the highest CPU performance level in the industry. Besides, it has a graphics display controller with strong sprite functionality, rendering engine, and external video capture capabilities. These greatly reduce the need for extra components and enhance the stability of the system. The rendering engine can operate in combination with the video capture to enable image manipulation. Overlaid graphics such as needles or parking guidelines can be rendered in conjunction with captured video, which helps to accomplish the aided parking. What is more, multiple built-in regulators and a flexible standby mode enable the MB91F599 to operate with low power consumption.

Square wave signal is the signal that comes from the tachometer. The engine speed, the velocity of the vehicle, and the mileage are proportional to the frequency of the square wave signal. However, the square wave is not “standard” because it is often corrupted by interferences. Besides, the peak voltage of the square wave is +12 V while the I/O voltage of the microcontroller is . The main task for the circuits is to remove the interferences and convert the +12 V voltage to . As shown in Figure 3, the square wave signal is input from node ②; node ① is connected to one pin of the microcontroller.

After the preprocessing of the square wave, the microcontroller detects the positive edge of the “standard” square wave and calculates its frequency. The engine speed, the velocity of the vehicle, and the mileage can be calculated based on the frequency.

where is the engine speed, is the frequency of the square wave, and is the number of pulses generated by the tachometer in every circle of the wheel.

where is the velocity of the vehicle, is the frequency of the square wave, is the diameter of the wheel, is the reduction ratio of the main reducer, and is the number of pulses generated by the tachometer in every circle of the wheel.

The switching signal acts as a trigger signal to trigger some events such as lighting up the backlight and waking up the MCU. It can be categorized into active high and active low according to the ECUs that generate it. Figure 4 offers a complete picture of the sampling circuit of active high signal. The switching signal is input from node ②; node ① is connected to one pin of the microcontroller. Diode clamps the peak voltage of the switching signal (usually +12 V) to the standard I/O voltage of the microcontroller () after resistive subdivision. The sampling circuit of active low signal is similar to Figure 4.

The resistance signal is generated by the fuel gauge and the air volume gauge. As shown in Figure 5, the resistance signal is input from node ①; node ② is connected to one pin of the microcontroller. , , , and have the same value of and they form a series-parallel network to cut down the power consumption of each resistor to one forth that of a one-resistor solution.

The analog voltage signal reflects the battery voltage and the air pressure. The corresponding circuit adopts the resistive subdivision so as to adjust the ratio of the resistors for putting voltage of the signal below the microcontroller’s maximum I/O voltage. The value of the resistors should be a little larger to lower down the static power consumption of the resistors. It is unnecessary to go into detail of the circuit.

The rearview video contributes a lot to vehicle backing and parking. The signal coming from the rear camera must be regulated before being processed by the microcontroller. The rear camera outputs NTSC video. The MB91F599 integrates a video decoder which supports NTSC/PAL video input, which makes the design of the regulatory circuit simple.

Figure 6 shows RGB with sync in NTSC format. The RGB varies in a positive direction from the “black level” (0 V) to 700 mV. Meanwhile, a sync waveform of −300 mV is attached to the video signal. Since the output video signal of the camera is AC-coupled, a clamp circuit is needed to clamp the RGB and sync to a reference voltage and leave the others to vary. If not clamped, the bias voltage will vary with video content and the brightness information will be lost [5].

The video buffer circuit consists of a clamping circuit (, , ) and an emitter follower (, , ), as shown in Figure 7. Node ① is connected to the NTSC input pin of the microcontroller; node ② is connected to the clamp level output pin of the microcontroller; node ③ is connected to the camera’s signal output. is the coupling capacitor; is the matching resistor to realize the 75 Ω back termination.

Here, the sync signal is not present, so the clamp level is controlled by the clamp level output pin of the microcontroller, which is called “keyed clamp” [5]. The graphics display controller of the microcontroller let the clamp level output occur in coincidence with the sync pulse; that is, the clamp level output occurs during the sync tip in Figure 6, thus we get the “sync tip clamp” [5].

Since the FLASH size of the microcontroller is only 1 MB which is limited for the storage of pictures displayed on the LCD, external FLASH is needed to store different kinds of meaningful pictures such as the background of the dial. Two S29GL256N chips with a memory capacity of 256 Mb are chosen for picture data storage for their high performance and low power consumption. The application circuits of the chips are provided in their datasheets, so it is unnecessary to go into the details of them here.

Controller Area Network (CAN) is widely deployed in automobile, industry, and aerospace domains. As a major trend of the technological development of in the automation industry, CAN is now reputed as a local area network in automation [6]. Its low cost and ability to integrate with most microcontroller silicon families have made it a standard for automobile applications [7–9].

The ECUs of engine control, full active suspension control [10, 11], airbag control, traction control, and so forth are nodes of the controller area network and can be controlled via CAN bus in time. Thus a networked control system (NCS) is formed via CAN bus and some results in [12–15] may be useful in the controller design of the communication system. The communication system can be categorized by the requirements of real-time response of each node. The nodes requiring good performance in real-time response and reliability should be designed into high-speed communication network, while others should be designed into low-speed communication network [16].

Full active suspension control, airbag control, traction control, and so forth are incorporated into high-speed communication system since their requirements of real-time response and reliability are critical. Because of less critical requirements, on-board fault diagnosing [17, 18], doors control, windows control, and so forth are incorporated into low-speed communication system. The transmitting rate of the high-speed CAN bus is 500 kbps while that of the low-speed one is 250 kbps. The two kinds of communication systems are connected via a gateway which enables real-time sharing of data. And the data transmitting of the high-speed CAN bus has a higher priority over the low speed CAN bus when a collision occurs.

For this design, only the CAN transceiver and its auxiliary circuit are needed since the MB91F599 is integrated with two CAN controllers, which are connected to the high-speed and low-speed CAN bus, respectively. TJA1040 is chosen as the CAN transceiver for its low consumption in standby mode. Besides, it can also be woken up via CAN bus, which is required by some automobile instruments. Detailed circuit is provided in the datasheet of TJA1040, so the repetitious details need not be given here. Note that for high-speed CAN, both ends of the pair of signal wires must be terminated. ISO 11898 requires a cable with a nominal impedance of 120 Ω [19]; therefore, 120 Ω resistors are needed for termination. Here, only the devices on the ends of the cable need 120 Ω termination resistors.

The 7-inch TFT-LCD has a resolution of pixels and supports the 24-bit for three RGB colors. The interface of the 60-pin TFT-LCD can be categorized into data interface, control interface, bias voltage interface, and gamma correction interface.

The data interface supports the parallel data transmitting of 18-bit (6 bits per channel) for three RGB colors. Thus, a range of colors can be generated. The control interface consists of a “horizontal synchronization” which indicates the start of every scan line, a “vertical synchronization” which indicates the start of a new field, and a “pixel clock.” This part is controlled by the graphics display controller which is integrated in the MB91F599. We just need to connect the pins of the LCD to those of the microcontroller correspondingly.

Bias voltages are used to drive the liquid crystal molecules in an alternating form. The compact LCD bias IC TPS65150 provides all bias voltages required by the 7-inch TFT-LCD. The detailed circuit is also provided in the datasheet of TPS65150.

The greatest effect of gamma on the representations of colors is a change in overall brightness. Almost every LCD monitor has an intensity to voltage response curve which is not a linear function. So if the LCD receives a message that a certain pixel should have certain intensity, it will actually display a pixel which has intensity not equal to the certain one. Then the brightness of the picture will be affected. Therefore, gamma correction is needed. Several approaches to gamma correction are discussed in [20–22]. For this specific 7-inch LCD, only the producer knows the relationship between the voltage sent to the LCD and the intensity it produces. The signal can be corrected according to the datasheet of the LCD before it gets to the monitor. According to the datasheet, ten gamma correction voltages are needed. These voltages can be got from a resistive subdivision circuit.

The vehicle electric power system is mainly composed of a generator and a battery [23]. The power voltage of a car is +12 V while that of a bus is +24 V. The power supply of the automobile instrument alternates between the generator and the battery. The generator powers the automobile instrument and charges the battery when working. Note that the battery does not power the instrument when the generator is on. If the generator is not working, the instrument is powered by the battery. Figure 9 shows how the power supply alternates. Node ① is connected to the battery; node ② is connected to the generator; node ③ is connected to other circuits. When the generator is on, and are turned off, which prevents node ③ from getting power from the battery. Then node ③ gets power from the generator via other routes (not shown in the figure). When the generator is off, and are turned on, so node ③ gets power from the battery.

For this instrument, the LED indicators, the backlight, and the chord alarm need to be supplied with a voltage of +12 V; the CAN transceiver, the EEPROM, and the buttons need to be supplied with a voltage of +5 V; the video buffer circuit, the external FLASH, and the data interface of the LCD need to be supplied with a voltage of +3.3 V. Besides, the microcontroller needs to be supplied with voltages of +5 V and +3.3 V simultaneously. Figure 8 offers a detailed block diagram of the power supply for the automobile instrument.

The main task for the program is to calculate the driving parameters of the vehicle and display them on the TFT-LCD. The calculation is triggered by the input signals via the sampling circuits or the CAN bus. The main program flow chart of the system is shown in Figure 10.

The design scheme of a TFT-LCD based automobile instrument is carried out form aspects of both the hardware and the main program flow chart. The MB91F599 simplifies the peripheral circuits with its rich on-chip resources and shows high performance in real-time data processing. The automobile instrument is capable of displaying the velocity of the vehicle, the engine speed, the cooling water temperature, the oil pressure, the fuel volume, the air pressure, and other information on the TFT-LCD, which contributes a lot to driving safety and satisfies drivers’ aesthetics. Besides, the rearview video makes the parking and backing easier and safer for the driver. Moreover, the CAN bus interface and TFT-LCD make it easier for the upgrading of the instrument without changing the hardware, thus saving the cost.

The authors acknowledge the support of China Postdoctoral Science Foundation Grants no. 2012M520738 and no. 2012M520739, Heilongjiang Postdoctoral Fund no. LBH-Z12092, and the support of the Polish-Norwegian Research Programme in the frame of Project Contract no. Pol-Nor/200957/47/2013.

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TFT-LCD Automobile Display Market size is growing at a moderate pace with substantial growth rates over the last few years, and is estimated that the market will grow significantly in the forecasted period i.e. 2023 to 2030.

The rising consumer preferences for infotainment systems that are integrated into automotive displays due to the rising demand for autonomous and semi-autonomous vehicles driving the global TFT-LCD Automobile Display Market. The growth of the Global TFT-LCD Automobile Display Market can be credited to the rising awareness and interest of the infotainment systems among the population, benefits of a wide variety of fascinating services provided by display, including music, films, car health monitoring, other linked services and the rise in disposable income among the populations across economies.

TFT screens can be defined as an intersection of liquid crystal displays (LCDs) and semiconductor manufacturing, created on a glass or plastic substrate. The material is deposited onto the surface with high-tech machinery long used to produce semiconductor devices like computer chips. Thin Film Transistor displays are the next wave of in-vehicle infotainment progress. These new information displays replaced the gauges and screens drivers now view to get needed information on a screen. crisper, brighter, and more visible from angles, the screens enables easier viewing.

Automotive Display is a vehicle-integrated display system that provides vital information to the chauffeur of the vehicle. Automotive display systems are usually attached to the vehicle’s dashboard and reduce the complexity faced by the vehicle driver while driving which provides information such as navigation direction, speed, distance traveled, and time. Automobile OEMs are continuously improving the designs and including more features in order to enhance the driver/passenger experience.

TFT LCDs are utilized in numerous automotive applications, including the instrument cluster, dashboard displays, driver information displays, and auxiliary navigation equipment. A center stack aids with rearward video parking, shows alerts and other general vehicle information like the car’s equipment and more. TFT displays and video is also being integrated into side and rear mirrors. With time the screens in the backseats of vehicles are getting bigger and bigger and now include Blu-ray, email, and Internet access. With TFT display technologies, less energy consumption is a big deal, especially when dealing with bigger screens, and less electricity means lower cost, overall.

Increasing demand for connected vehicles, rising demand for augmented reality-based HUDs, and increasing adoption of digital instrument clusters are driving the growth of the Automotive Display System Market. With the growing demand for advanced automotive display systems, driving has become safe, as these systems assist the vehicle driver with crucial vehicle information including real-time vehicle diagnostics such as tire pressure and engine heat.

Moreover, increasing sales of passenger cars, increasing R&D activities, and growing demand for vehicle entertainment are providing growth opportunities to the market. The sales volume of passenger cars has increased 50 million units to 71 million units from 2009 to 2017. Technological advancements such as ADAS is offering vehicles with more updated systems that are integrated with AI and new sensor technologies.

However, the high cost of a head-up display and growing concerns regarding the mobility functions can hamper the growth of the market. The head-up display is designed with safety features for keeping the eyes on the road and offer various advanced technologies such sensor, AI, etc which are usually of higher prices and that can adversely affect the growth of the market.

The configuration of smartphones and infotainment systems including Spotify, Apple CarPlay, and Android Auto is anticipated to raise the demand for smart displays in automobiles. Such systems integrate advanced functions, such as cockpit electronics and accessibility to music, and also allow navigation without distracting the driver. These operating systems also incorporate voice assistance like Google Assistant and Apple Siri to supply a hands-free experience. Therefore, a growing number of manufacturers are adopting this technology in their vehicles by allowing supporting features as standard or a minimum of as an option for their infotainment systems. This is boosting the Global Automotive Smart Display Market.

The image of market attractiveness provided would further help to get information about the region that is majorly leading in the global TFT-LCD Automobile Display Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

The image provided would further help to get information about Porter’s five forces framework providing a blueprint for understanding the behavior of competitors and a player’s strategic positioning in the respective industry. The porter’s five forces model can be used to assess the competitive landscape in global TFT-LCD Automobile Display Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

On the basis of Screen Size, The Global TFT-LCD Automobile Display Market is segmented into 8.x-Inch, 10.x-Inch, 12.x-Inch, and More than 12.x-Inch The increasing combination of electronic systems with safety and security features and increasing use of in-vehicle smart display applications is leading to the adoption of autonomous and semiautonomous vehicles accelerating the segment’s demand.

On the basis of Application, The Global TFT-LCD Automobile Display Market is segmented into passenger car and commercial vehicle. The passenger vehicles segment accounted for the largest market share due to increasing demand for passenger cars, increasing disposable income and increasing demand for comfort as well as for safety systems. The rising demand for the luxury, safety, and security in passenger vehicle including infotainment systems, head-up displays, telematics, central controllers, and others.

The Global TFT-LCD Automobile Display Market is segmented on the basis of geography into North America, Europe, Asia Pacific, Latin America, Middle East and Africa. Asia-Pacific holds the largest market share. the Asia Pacific region is referred to as the hub of automobile production. The increase in the number of road accident cases and the requirement of implementing road safety measures, strong governmental initiatives, and ongoing projects is likely to boost the growth of the market in the APAC region.

The “Global TFT-LCD Automobile Display Market” study report will provide a valuable insight with an emphasis on the global market. The major players in the market areJDI, AUO, Innolux Corporation, Sharp, Chunghwa Picture Tubes, LG, TRULY, Tianma Microelectronics and others.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis.

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

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• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region

• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled

• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions

The rising consumer preferences for infotainment systems that are integrated into automotive displays due to the rising demand for autonomous and semi-autonomous vehicles driving the global TFT-LCD Automobile Display Market.

The report sample of TFT-LCD Automobile Display Market report can be obtained on demand from the website. Also, the 24*7 chat support & direct call services are provided to procure the sample report.

Founded in 2008, Shenzhen Feixin Intelligent Co., Ltd. is a comprehensive private high-tech enterprise specializing in LED display modules, touch screens, complete machines, R&D, production and sales. Quality control team. At present, the parts developed and produced are widely used in automotive electronics, liquid crystal displays, mobile phones, PDA display panels, various meters and other digital cameras, camcorders and other products have been successfully sold to North America, Europe, South Korea, Taiwan, Hong Kong and other countries and regions except China Outside mainland customers.

High-quality R&D personnel have made Shenzhen Fetion Intelligent Co., Ltd. one of the well-known enterprises in the global optoelectronic display industry.

In the LCD module industry, it is the largest production plant in Shenzhen. We have a larger and more advanced factory than Foxconn, and a dust-free workshop with a thousand people. Our four major factories are located in Shenzhen, Hunan, Anshan and Huizhou, with production capacity up to 100K/day. Provide you with productivity advantages

With an annual output value of 3 billion yuan, the products are exported to North America, Europe, South Korea, India, Colombia, Taiwan, Hong Kong and other countries and regions. The certificate is complete.

Our factory has strong financial support and international letters of credit, which can provide you with OA credit sales rights, and provide OA credit sales rights for government agencies, supermarkets, and super agents.

Established in 2013, Shenzhen Woolkom Industry Co., Ltd is a professional manufacturer of the Consumer Electronics products,Such as Wire & Wireless car camera system, Car black box, Car rearview camera, Car TFT-LCD monitor/Display, Car parking sensor series products.

We have been specialized in this industry for 12 years. With 3000 square meters workshop and have over 150 employees, Our monthly output is 65,000 pieces with current export of 72% of our products. In addition, we have a skilled R&D team and able to process OEM orders.

We provide our products with High quality, Shortest delivery time, Competitive price and more professional service, We are ISO9001:2008 Audited factory, with CE, FCC, ROHS approved. We continuously work with Local and Overseas partners to strengthen our position in the global market.

Our goal is to become the most reliable supplier to our clients. Our own brand Woolkom (Start Win More) will bear in mind the concept of "Innovation, Quality, Efficiency and Service" and diligently makes great strides forward with clients in the near future.

Drivers expect infotainment centers to be as intuitive, responsive, and connected as their mobile devices. However, balancing these expectations with the rigorous automotive environment requirements is an engineering challenge.

New Vision Display’s engineers are highly qualified to handle these challenges. Our automotive solutions and services have received awards from Tier 1 OEMs. The decades of expertise our engineers bring to every project is virtually unmatched among manufacturers of automotive touch screens and displays.

NVD’s design and tuning capabilities allow customers to create designs with application-specific performance. And, NVD performs touch controller tuning internally — a task many other manufacturers must outsource to controller manufacturers. Our touch solutions include:Multi-finger touch

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The adoption of LCD technology in vehicular displays has happened quite quickly and smart displays have by now pretty much replaced the mechanical dashboards of yesteryears in cars. In an interview with our team, Rei Tjoeng from Sharp Devices revealed some interesting information regarding automotive-grade LCDs, the recent trends, and specific characteristics that make some LCD displays different from the others available in the market.

A. Adoption of TFT in 2-wheeler cluster applications has increased in a big way. The global automotive industry is widely believed to be on the cusp of tremendous change in terms of manufacturing, sales, and the overall business model, owing to the rapid advances in new-age technologies such as autonomous driving, augmented reality, and big data.

Visualisation technologies are the most vital components of in-vehicle interactions, with overall automotive navigation and connectivity characterising the cars of this generation.

Advanced driver-assistance systems (ADAS)—such as parking assistance, forward collision, lane-departure warnings, and blind-spot monitoring—are frequently hailed as the technologies that will usher us into an age of autonomous transportation, but drivers are still either untrusting or too trusting of these features. This has led to an evolution of sorts in the in-car user experience interfaces, and more so with the way automotive display makers are developing new products.

The future for ergonomic conformal displays, display-based dash, central console, in-door wing mirrors, and transparent displays that offer unobtrusive visual information during journeys is bright. Head-up displays are fast gaining popularity as an ideal interface for disseminating crucial information such as navigation messages, vehicle speed, and warnings.

A. Yes, reflective LCDs, which use ambient light to reflect in order to read. In 2W cluster applications, where TFT is exposed to direct sunlight, readability is a major issue. Sharp Reflective LCD is a solution as visibility is crystal clear without any glare and is available in colour too. Equipped with a backlight, it can be used at night also.

Normal TFT has to pump more power through the backlight, which results in more power consumption and backlight life also gets affected to a large extent. This reflective LCD consumes very little power and could be the best fit-in product for the EV segment.

Q. One of the first fears that come to one’s mind when we see a large tablet-like display in cars is of its breaking. But what is the actual risk of these screens breaking?

A. The market is now shifting to large-size TFT displays in the automotive segment. These displays are automotive-grade LCDs and are tested for shock, vibration, high and low temperature, etc. For more protection and safety, glass bonding is done over TFT. Glass bonding with a cover glass on the LCD protects it from shock, as the hardened adhesive behind the glass acts as a shock absorber. Shakes and shocks are less likely to damage the display and glass, making this an important benefit for transportation applications. In the unlikely event that the glass is damaged, shards of broken glass will remain stuck to the optical adhesive.

Q. Reflection or glaring sunlight sometimes makes it difficult to read the displays. Any innovation introduced recently, or underway, that may solve this issue?

A. Reflective LCD and Progressive Super View are the two technologies which are effective under high ambient light. In progressive super view technology, internal and external reflection is cut down, which results in a clear view without glare. And the beauty of this technology is that it happens without pumping more power from the backlight. This helps in more lifetime of the backlight and less power consumption.

Reflective LCD is another technology that uses ambient light to reflect in order to read, hence there is more clarity under sunlight and very less power is needed. It is more beneficial for EV applications.

A. Automotive-grade LCDs have strict requirements. The LCD must remain working during the extreme environment, for example, Indian summertime. For example, our LCDs are tested for storage temperature of -40 to 95°C and operating temperature of -30 to 85°C.

From a design engineer’s perspective, what are the top factors—besides the obvious ones like price, size, brand, after-support, etc—that should be borne in mind while selecting the right LCD panel?

There are a few LCD specs the design engineers need to consider at high priority when they select the LCD. The first specification will be the screen size and aspect ratio. The aspect ratio is the ratio between the length and width of the LCD. Some common ratios are 4:3, 5:4, 16:9, and so on. Of course, sometimes marketing people will also consider these specs as they will affect the whole outlook and design of the product.

Then the engineer may need to consider the LCD’s resolution and interface, whether they are matching with the motherboard. If the product is a semi-outdoor or outdoor application, then the engineer needs to also check the LCD’s brightness and operating temperature range, because these are very important specs if the product is located in the sunshine.

A. The smartphone has become very popular in recent years and it is influencing the engineers’ design. We saw some EV companies use the smartphone LCD as the cluster or GPS display for their first-generation products. The smartphone LCD is nice but, unfortunately, it is not designed for automotive applications, especially not for 2-wheeler outdoor usage. When the 2-wheeler is under the sunshine, the driver can barely see anything from the smartphone LCD. And, also, the smartphone LCD’s lifetime becomes much shorter under the automotive application scenario.

A. Sharp Singapore has been in this region for many years. We understand our customers. First, our team will get the customer’s requirements from both the marketing and engineering sides. We will check the customer’s motherboard’s graphics capability, display interface, and other necessary technical details. We will propose the best suitable LCDs to the customer and explain the reason. We will explain what we observe from the market trend and help the customer to know the best options.

LCD samples and demo kits are available for the engineers to see the actual performance. There is also technical support available to help the design engineers to evaluate the LCD and design-in the LCD.

Q. Do you have some form of sampling programme for them to receive samples during their prototyping stages? Do you have development or evaluation kits for your LCD displays?

A. Sharp Singapore understands that samples and evaluation kits are important in the project’s early stage. Evaluation kits are available for the engineer to evaluate the LCD performance during the proof of concept stage. Then we will provide sample LCDs for the customer’s prototype builds.

A. We have salespersons stationed in India at New Delhi and Bangalore. They are working closely with the customers’ design engineers. There are technical support persons in Singapore and Japan. Our Indian team can support the customer onsite and bridge as technical person effectively between India and Singapore.