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Brandstand distributes the Fairfield cable suspension signage system. Manufactured in Europe, this quality system offers one of the widest range of options of any cable system as well as the flexibility to build a bespoke display, tailored to your unique requirements.
One way retailers have incorporated the digital experience into brick-and-mortar stores is through digital signage. Digital signage is exactly what it sounds like: signs and screens you can use throughout your retail store that display ads, videos, traditional store signage, or any other message you want to relay to customers.
Digital signage–display screens that convey a message–can be found at airports, restaurants, transit stations, retail stores, and on city streets. The message can be in the form of video, static image, text, interactive touch screens, or even live TV.
In a retail environment, digital signage is instrumental to marketing the store—you can highlight new product releases, run an ad, promote a discount, or simply tell your brand’s story. The possibilities are limitless.
In a world where customers are used to scrolling through hundreds of pieces of content online in an hour, digital signage allows retailers to replicate those fresh experiences in the physical world. Imagine being able to change your message in a matter of seconds, rather than weeks. This means you can deliver specific calls to action which can be as simple as buy now, use this discount or promotional code.
With digital signage, you can create powerful and engaging displays that attract window shoppers. You can take it up a notch by creating displays that move, like a video. Interactive signs pique a shopper’s interest, encouraging them to walk in and check out your store.
Even if you plaster your store with signage that talks about your brand, you only have so much space. Digital signage removes that limitation—you can tell your story the way you want.
Retailers like Toms and Ben & Jerry’s are known more for their brands than their products. It’s the story that draws customers in and keeps them coming back. Digital signage frees up the square footage to tell that story right in your store, and offers you a high-tech, visual way to relay your brand story to shoppers.
One effective way to use digital signage is to display information on your top-selling products. Right from product material details to comparisons with other products, these displays can help your customer make an informed buying decision and free up sales associates’ time.
Speaking of productive time usage, consider programming your digital displays to share promotions, complementary products, add-ons and extra packages. Automated digital stations can help you grow your revenue beyond what the sales associates are already doing.
Are you actively marketing your brand online? How about sharing some of those efforts in-store? If you’re collecting customer testimonials from online buyers, for instance, consider sharing them through a digital display. Customers love social proof, and it can help them in their buying decision.
Did you recently write a blog post about the top benefits of your product? Consider creating an infographic and sharing it through a digital display. Succinct content on the display can help customers instantly understand the advantages of buying the product; because they have to explain less, it also makes the sales associates’ job easier.
Since they’re already waiting in the queue, near-the-register displays are also a great place to play longer storytelling content that talks about your brand and its mission. This not only engages the viewer, it also cuts down perceived wait times and helps create a better customer experience.
Digital displays: As the name suggests, a digital display is simply a screen that plays your content. Although they look similar to normal television sets, digital signage displays can be operated for 24 hours without screen burns. Other types of digital displays include digital menu boards, video walls, transparent LED displays, digital kiosks, and interactive touch screen displays.
Media player: A media player is a device that connects to the display and sends content to it. These players also connect to the Internet, allowing you to change content on the digital signage through a web-based portal.
You need a content management system (CMS) to show content on your digital display. There are different types of CMS available but you should ensure that the CMS is equipped with the following must-have features:
Digital signage is only as effective as the content it plays. Content is regarded as the biggest cost component of digital signage, since you constantly need to update it to make sure it stays relevant. In terms of display content types, here are a few you can try:
These are your typical digital signage where a screen plays some kind of media to attract or engage customers. Digital displays are pretty common in restaurants highlighting their menus or at retail stores promoting offers or sharing their tagline/mission statement.
Interactive screens are an excellent way to reel customers into a retail store and keep them engaged. These screens are innovative, employ advanced tech features (like bluetooth, RFID, infrared touch), and are miles ahead of a basic video on loop.
For instance, GE Lighting created a display that allows customers to press buttons to create different scenarios. In one situation, pressing and holding a knob plays music through a bulb. In another, the demo shows a bulb adjusting from daytime to nighttime lighting. The last act generates a fake lightning storm that causes the power to go out. After the light box goes dark, the bulb pops back on to highlight the battery backup feature.
Many larger retailers are already finding creative ways to leverage digital signage in their stores. That means there are plenty of innovative use cases from which you can draw inspiration.
Adidas recently opened a digitally inspired store on Oxford Street in London that spans over 26,000 square feet. Besides being wholly enabled by tech with personalizations at every step, this store boasts two digital “fitting rooms”.
Nordstrom is using digital signage to make shopping for jeans much less frustrating. Their “Digital Denim Doctor” display uses 360-degree imagery, intelligent programming, and filters to give shoppers a clear path through the choice process.
Makeup and skincare is one category of product customers always want to try before they buy. Sephora listened to its customers and created the ModiFace digital display. Customers can virtually try on Sephora products without having to carry makeup remover wipes.
With all these benefits and amazing use cases of digital signage, you’re probably ready to whip out your wallet. It’s important, however, to understand which solution is the right fit for your business.
Digital signage is used across all industries, from healthcare to restaurants. You need a solution specifically designed for retailers. Even within this niche, there are solutions catering to smaller retailers (like Yodeck) and those that entertain enterprise brands (like Spectrio).
To get the most out of digital signage, you need a solution that supports engagement and interactivity. This can mean anything from setting up interactive screens to changing content at a moment’s notice to cater to the audience’s immediate needs.
Whether you expect your retail business to grow a little or a lot (or you just regard your digital signage as a channel to scale), the last thing you want is to have to change systems as you expand. You want to invest in a solution that can grow with you and your store.
Again, the budget depends on your goals and how much you have put aside to spend on digital signage. Some brands spend millions on digital signage, while boutique retailers spend a few thousand.
Bringing digital signage into your store opens up a world of new possibilities for promoting products, serving customers, and enhancing the store experience. You can launch signage by playing your best product ad, or take it up a notch by setting up interactive screens and self-serve checkouts. Either way, make sure you find the right solution that fits your business.
BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign designs media players and provides free software and cloud networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the marketplace. BrightSign products are known for their signature reliability, affordability, market-leading technology and unsurpassed performance. Connect with BrightSign on Linkedin.com, Twitter.com, YouTube and Instagram
LG takes pride as the leading provider of innovative, flexible and feature-packed Commercial Display Products in the market. Boasting the cutting-edge features and modern design, LG Commercial Displays redefines a whole new way of delivering an ultimate viewing experience to enhance engagement with the audience. From Ultra UD OLED monitors for a digital signage network to hospitality TVs for in-room entertainment solutions, LG Commercial Displays offer a variety of display products to meet the demands of every business environment including:
Commercial TVs: Designed with industry-specific features to deliver customized content to entertain your clients. From advanced commercial LED TVs to affordable LG SuperSign TVs, explore our wide variety of options that will fit your display needs.
Digital Signage: Raise your sales with LG Digital Signage and discover our collection of LED Backlit Displays, DS Media Players, Stretch and Touch Screen Displays. Our digital signage displays are available in different sizes and specifications to match the requirements of your business.
Outdoor Displays: Engage with your audience with Open Frame, Window-Facing or LG MRI Displays featuring the latest technology in digital outdoor displays. Experience a revolutionary way to interact with your consumers in any outdoor environment.
Monitor & TV Accessories: Install your display TVs and monitors with genuine and easy-to-use TV wall mounts and stands for an enhanced viewing experience.
It has enabled us to display life-saving rules, incentive tracking and information that hasn’t been available to non- wired staff previously. Definitely a very positive tool!
Editor’s Note: This post was originally published in August 2015. It has been completely revamped and updated for accuracy and comprehensiveness to include relevant digital signage statistics for 2022 and downloadable slides.
Savvy business owners and managers understand the value of digital signage and digital signage software. It is a powerful visual communication tool that engages audiences, improves efficiency, and reduces operating costs.
With digital signage, businesses are able to streamline communication with their employees and customers. This improves engagement, productivity, and profits.
Digital Signage ROI & Growth StatisticsThe global digital signage market reached a value of $23.5 billion in 2021. It should see a CAGR of 6.3% between 2022 and 2031, reaching $63.3 billion by 2031.
North America has the largest market for digital signage. The region also expects the highest growth in digital signage (42%), followed by Asia at 17%. Growth is slowest in Africa and Australia/New Zealand at 2% and 1%, respectively.
The adoption of digital signage solutions is on a steady rise, with 60% of enterprises without digital signage in their stores planning to invest in the technology within the next two years.
33% of users have between 1 and 24 digital signage screens, while 15% use between 15 and 99 screens. Another 12% have 100 to 149 screens, while 8% have between 250 and 999 digital signage screens. Only 9% of users have above 1000 screens in their company or enterprise.
80% of brands that use digital signage record an increase in sales, up to 33%, with a greater appeal towards epicurean product purchases as opposed to planned purchases.
General Digital Signage StatisticsDigital signage used in public venues has a broader reach, with up to 10% of American residents aged above 12 seeing the content as compared to 41% on Facebook or 43% on the internet.
As technologies evolve, the cost of installing digital signage decreases. For instance, between 2004 and 2010, the cost of deploying and maintaining a hundred-node digital signage network for three years decreased by 50%.
Namely, digital signage has an astounding recall rate of 83%. This figure is almost double the information retention rate for traditional advertising.
Forward-thinking companies prioritize communication and value their corporate digital signage solutions. Truly, clear and engaging communication has a direct impact on engagement, which has a direct impact on productivity, which impacts the bottom line.Indeed, 56% of internal communication teams are considering increasing the use of digital signage within their organization.
For example, 47% of employees say they don’t know what their company’s core values are. Digital signage is the perfect tool for a modern workforce – letting everyone know what the organization’s values are.
87% of educational institutions, including K-12 schools, have already deployed digital signage systems to streamline communication as well as their lesson plans.
100% of colleges and universities with digital signage solutions use the technology for institutional news and announcements. Additionally, 86% use the technology for digital menu boards in dining facilities, while 57% use it for classroom scheduling and emergency notifications. Other common uses include wayfinding (43%), room signs (43%), and third-party advertising (14%).
About half of all teachers surveyed (53%) say they would like to use digital learning tools to teach more often; 44% would like to use them about as often as they use them now.
Over 40% of schools don’t have instructions for what to do in an emergency posted in their labs and residence, highlighting the digital signage for emergency messaging demand in schools.
Retail digital signage allows businesses to make it easier for their customers to complete their shopping journeys, on their own terms. Of course, by making technology a crucial part of the buying experience, retailers get numerous gains that improve the bottom line.The best live places for reaching consumers with digital signage are grocery stores (28% of American residents), shopping malls (27%), medical offices (20%), and large retail stores (20%).
Digital signage has an immediate impression on the customer. It has a high impact in that 59% of those who see digital signage content want to learn more about the product or topic.
Digital signage raises brand awareness and complements a company’s marketing strategies. Over 40% of buyers say that digital signage can influence their purchasing decision.
75% of caregivers and patients who view hospital messaging on digital signage systems say that the content enhances the hospital experience and provides helpful health information.
Digital menu boards give restaurants the option to easily change their menu and speed up the ordering process. Furthermore, it also provides a stimulating and engaging platform to display and update their specials.74% of customers in restaurants say an effective menu display is their top priority. Digital signage allows you to create different easy-to-read menu designs without the need for reprinting.
Workplace injuries, illnesses, and deaths cost the US $170 billion annually. Indeed, that’s a significant amount of money that can be invested back into businesses.Nonetheless, safety and health communications through channels like digital signage result in reductions of 20% or greater in their injury and illness rates.
BankingOver 60% of banks use digital signage for customer communication. 75% of the messages conveyed are related to banking, while the remaining 25% are unrelated to banking.
In fact, 95% of retail banks are satisfied with their digital signage deployment, citing that the payback period for investing in the technology can be as low as eighteen months.
4 in every 5 worship venues have websites and are continually installing modern technologies to attract and engage the broader community, especially the younger population. The web pages can also be displayed on digital signage.
7 out of 10 practicing Christian Millenials read scripture on a screen. Scripture can be displayed on digital signage to improve engagement during sermons.
46.1% of churches say that using social media is their most effective method of outreach. Social media feeds can be displayed on digital signage to increase the reach of messages.
The moderately paced yet steady and consistent growth in the digital signage market is majorly attributed to its capacity to reach out to a large audience with a variety of content options, including digital videos, motion pictures, and more. The methods are far more sophisticated than the traditional modes of advertising, equipped with biometrics, and other advanced features, such as gaze tracking and heat paths. Gaze tracking, for instance, helps find insights on a host of crucial consumer behavior parameters, such as viewer attention, interest, arousal, and more, by analyzing human processing of visual information. Essentially, it helps brands make their content more effective for an acutely targeted audience.
Another factor that has helped the digital signage market to grow is the advancement in display technology. While the major technology components in the market remain LCD, LED, and projection, LED displays, as a standalone category, have advanced a lot with OLED displays, MicroLED displays, and direct-view fine-pixel LED displays. Micro LED displays have gone beyond the capabilities of OLED by removing many of OLED’s inherent drawbacks, such as shorter lifespan, screen burn-in, limited luminosity, etc. Moreover, MicroLEDs support the possibilities of building a more scalable business model by enabling the tiling of smaller modules into a larger display. Not only does this feature help to do away with the requirement for cost-incurring large substrates, but it also helps to segregate the production into multiple geographies. Eventually, it will lead to the emergence of new display makers in new geographies. The direct-view LED display technology products, led by companies like Samsung, have helped introduce video walls with enhanced image quality, deeper contrast ratio, well-balanced color uniformity, and flexible modular design.
Brands increasingly opting to go for online promotions pose a challenge to the growth potential of the digital signage market. According to the ‘IAB Internet Advertising Revenue Report: Full Year 2021’, Social Media advertising in 2021 was up nearly 40% to US$57.7 billion. The growth was driven by the consumers’ growing engagement with platforms like Facebook, Instagram, Snapchat, TikTok, Twitter, and more. The digital signage market is also susceptible to cyber-attacks, including phishing attacks, ransomware, and malware attacks.
Like many other industries, the Digital Signage market also suffered from supply-chain disruptions and manufacturing unit shutdowns. Restrictions on travel and public gatherings also hampered growth. However, many new application areas emerged as governments and public health and information broadcasting authorities started using digital signage kiosks and information displays to make people aware of the precautionary measures. Digital Signage hand sanitizer kiosks with automated dispenser systems also proved effective.
By Type:Video walls accounted for the largest segment of the market, type-wise in 2021. In terms of growth, Transparent LED Screens are expected to grow at the fastest pace, till 2028.
By Component: Component-wise, hardware is estimated to account for the largest segment of the market in 2022. Advancement in display technologies is expected to help this market – going ahead – to retain its dominance.
A host of advancements are happening in the hardware segment. For instance, the display resolution technology can now handle 1080p, 4K, and 8K displays. It is also possible to host three-dimensional displays without the audience requiring 3D glasses to enjoy them.
The fine-pitch LED video walls, capable of 4K and HDR display, are ultra-thin and ultra-light. These video walls are conducive to flat and curved surfaces and can be installed through hanging or stacking. Because of being lightweight and thin, these walls are easy and convenient to transport from one place to another.
Advancements in the LED technology segment have been many, including the development of OLED, MicroLED, and direct-view LED displays. Adoption of the LED technology has largely been driven by its high-end display quality and installation-friendly hardware compatibility.
While the retail sector, including retail shops and shopping malls, is highly adept in deploying digital signage efficiently, banks, corporate offices, and healthcare facilities are also leveraging them for increased traction and seamless delivery of crucial messages and instructions.
However, the field of sports also deploys digital signage for varied purposes, starting from the seamless running of ticket distribution points to advertising the next event. The corporate sector is also fast realizing the benefits of digital signage to drive their vision and policies better.
However, adoption of the larger screen-size displays is expected to grow owing to their use in the corporate sector, healthcare industry, and transport facilities.
The advancement in technology, especially those achieved in display clarity and immersive quality, is aiding the rise of digital signage. Entertainment industry players are finding the use of these products to be increasingly in their favor as they do not need to compromise the quality of their output.
By Region: Region-wise, North America is estimated to account for the largest share of the market in 2022. However, during the forecast period of 2022-2028, The North American region is expected to account for the largest share as it has a well-formed supply chain of digital signage providers, backed by continuous innovations in the electronics and semiconductor industry.
Awareness about the efficient use of digital signage is increasing in the Asia Pacific market. Growth in the retail industry, travel, and hospitality sectors is also leading to increased adoption, especially in two of the largest consumer economies of India and China.
Large global players constitute ~5% of the market in terms of the number of competitors, while regional players hold the largest share. Some of the major players in the market include ADFLOW Networks, BrightSign LLC, Cisco Systems, Inc., Intel Corp, LG Electronics, NEC Display Solutions, Omnivex Corporation, Panasonic Corporation, Samsung, Scala Digital Signage, etc.
In the second week of September 2022, Samsung Electronics Co., Ltd. launched two new series of The Wall at the Samsung Display Tech Summit 2022. The launch was in the Southeast Asia and Oceania (SEAO) Region. The Wall series of products comprise Samsung’s advanced Micro LED solutions. Samsung believes its MicroLED technology will offer an efficient and immersive viewing experience in a high-resolution, large-screen format.
In June 2022, LG Business Solutions USA launched 54-inch bezel-free LED Bloc displays. These displays come with no dividing lines. The LSAC series direct-view LED (dvLED) helps integrate and leverage existing VESA mounting hardware from previous LCD installations.
The Global Digital Signage market is expected to grow at a steady pace during the forecast period. Multiple factors will drive growth in this segment, including its targeting efficiency and the ability to generate actionable insights about consumer behavior. Technological advancements happening in the industry will also help it capture new markets, especially in application segments relating to healthcare, retail, and travel. The market is extremely competitive with ~1000 players but is dominated by country-niche players.
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